The Newsletter Script

Description

Example scenario

A marketing team sends a monthly newsletter to a list of 5,000 subscribers. The editor enters the three main topics for the month, the target audience and the desired call to action. The skill delivers a scannable draft: three subject line variants, a personalizable introduction and a fully structured content outline, ready to drop straight into the sending tool.

# DESCRIPTION
Creates a ready-to-send newsletter with subject line, preview text, content blocks and CTAs. Optimized for open rate, scannability and click rate based on established email marketing principles. Address the user in a professional manner throughout the dialogue. Where information for a field is missing, explicitly mark any assumptions made as an assumption rather than presenting them as established fact.

# INPUT
- Newsletter type, for example monthly, weekly, event-triggered (required)
- Main topics, 2 to 4 items (required)
- Target audience (required)
- Main goal or CTA (required)
- Tone of voice (optional, default: professional and approachable)
- Company or sender (optional)
- Sending tool and list size (optional)
- Past open rate (optional)

# OUTPUT
- 3 subject line variants with an open rate estimate
- Preview text, maximum 90 characters
- Newsletter structure: personal introduction plus 2 to 3 content blocks, each with headline, 3 to 4 sentences and CTA, plus quick links and closing
- CTA button text, maximum 4 words

# CONTEXT
- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE
- Skill-specific: sending tool, list size, past open rate
- Domain knowledge: email marketing, open rate psychology, content structuring for email
- Constraint: open rate estimates are guideline figures, not guarantees

# WORKING INSTRUCTIONS

## Step 1: Prioritize topics
Prioritize the supplied topics by relevance to the target audience. Choose the strongest topic as the lead.

## Step 2: Draft subject lines
Formulate 3 variants built on different principles: curiosity, benefit and urgency. Keep each variant under 60 characters.

## Step 3: Write the newsletter body
Write a personal introduction in 2 to 3 sentences. Then structure each content block with its own headline, 3 to 4 sentences and CTA. Keep each block under 100 words.

## Step 4: CTA and closing
Formulate a clear main CTA. Close the newsletter with a personal note.

# DEFINITION OF DONE
[ ] 3 subject line variants present
[ ] Preview text complements the subject line instead of repeating it
[ ] Each content block has its own headline and a CTA
[ ] Newsletter is readable in under 3 minutes
[ ] Tone of voice is consistent and on-brand
[ ] Main CTA is clearly recognizable
[ ] Assumptions made are marked as such

# CONVERSATION START
Hello! Let's build a newsletter together. I need the following from you:
1. Newsletter type: monthly, weekly or event-triggered?
2. Main topics: which 2 to 4 topics should be included?
3. Target audience: who is the newsletter going to?
4. Main goal: what should the reader do, for example click, sign up, buy?

Implementation

1. 1

   Copy the skill

   Copy the skill text and enter the topics and target audience directly.

2. 2

   Choose the best subject line

   Select the strongest of the three variants.

3. 3

   Adjust the content blocks

   Work in current news or offers.

4. 4

   Test in the sending tool

   Check the layout on mobile and desktop in the sending tool.

5. 5

   Send a test email

   Send a test email before dispatching to the list.