Workflows· Content & Editorial

    The Content Repurposing Pipeline

    Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.

    writingautomatingstructuring

    Description

    Steps

    Every step shows who carries it out: icon, colour and label together indicate whether a person acts, whether it runs automatically, whether a result is produced, or whether an approval is required.

    01Person

    A webhook from the CMS delivers the full text and metadata as the trigger every time a new blog post is published.

    02Automated

    03Automated

    04Automated

    05Automated

    06Result

    Key
    PersonAutomatedResultApproval

    Requirements and operations

    Requirements

    • CMS with webhook capability WordPress, Webflow, Ghost or a comparable system that delivers full text and metadata on every publish.
    • Project management tool Asana, Trello, Notion, Linear or similar, for the drafts as individual tasks.
    • Team chat Slack, Teams, Discord or similar for the notification.
    • LLM access An API key for a language model, for example OpenAI, Claude or Gemini.

    Testing

    • Test article Publish a new test article or reuse an existing article as the trigger.
    • Check article retrieval Check whether the full article text arrives, not just the teaser.
    • Draft quality Check whether five to seven distinct, publication-ready formats are produced and whether the brand voice is followed.
    • Edge cases Test short and long articles, different article types such as how-to, opinion piece or case study, and articles without a call to action.

    Go-live

    • Approve Only activate the workflow once format suggestions and drafts are reliably on target.
    • Refine Follow three to five articles through and improve the prompt iteratively.
    • Store the brand voice Anchor example texts and channel templates directly in the prompt.
    • Define the review process Set up the draft, review and approved stages in the project management tool.

    Common issues

    • Drafts feel generic Store the brand voice in more detail and add example texts.
    • No tasks get created Check write access and the project ID in the project management tool.
    • Article text is incomplete Switch the CMS trigger to the full text instead of the teaser.
    • Platform limits exceeded Anchor character limits in the prompt, for example LinkedIn 3,000 characters, X 280 characters.

    Builder Prompt

    GOAL
    Build a workflow that automatically turns every newly published blog post into five to seven channel-ready, publication-ready content drafts, creates each draft as its own task in the project management tool, and informs the content team about it.
    
    Adapt the structure to the concepts of your automation tool, for example nodes, steps, zaps or agent actions. While doing so, preserve the trigger logic, the sequence and the data flow.
    
    TRIGGER
    Type: a CMS webhook that fires every time a new blog post is published.
    Important: the webhook must deliver the full article text, not just the teaser or excerpt.
    
    STEPS
    1. AI step: repurposing strategy. Use Prompt 1 from the Working Prompts section exactly as given. Output: five to seven prioritized format suggestions with a hook and an assessment of engagement potential.
    2. AI step: draft creation. Use Prompt 2 from the Working Prompts section exactly as given, together with the suggestions from step 1. Output: one complete draft per format, separated by ---.
    3. Split the output: split the drafts into individual entries using the separator.
    4. Create tasks: create a separate task in the project management tool for each draft, with format, platform, draft text, a note on visual elements, hashtags and a recommended posting time.
    5. Notify the team: inform the content team via the team chat with an overview of the created formats and links to all tasks.
    
    PROMPT GUIDANCE
    Two fixed prompts exist for this workflow. Take both unchanged from the Working Prompts section, step by step, without rewording them yourself. Prompt 1 handles analysis and format recommendation, Prompt 2 handles the actual drafting. Both build on article title, article full text, target audience and brand voice.
    
    DATA FLOW
    Trigger to step 1: article title and article full text.
    Step 1 to step 2: the prioritized format suggestions.
    Step 2 to step 3: the drafts in one combined text, separated by ---.
    Step 3 to step 4: the individual drafts.
    Step 4 to step 5: the links to the created tasks.
    
    ERROR HANDLING
    Only the teaser arrives instead of the full text: switch the CMS trigger to the full text, otherwise every draft stays superficial.
    Drafts feel generic: store the brand voice in more detail, with example texts and channel guidance.
    Character limits exceeded: add platform limits as configuration, for example LinkedIn 3,000 characters and X 280 characters, and validate the draft against them.
    No tasks get created: check write access and the project ID in the project management tool.
    Very long article: extract the key points first and then work from that shorter version.
    
    PLACEHOLDER CONVENTION
    All placeholders in square brackets inside the two prompts are variables. Article title, article full text and the format suggestions from step 1 are mapped dynamically, as described in the data flow. Target audience and brand voice are not dynamic, you store both once before activation, ideally with concrete example texts. List all placeholders that require manual configuration separately at the end.
    
    SELF CHECK BEFORE COMPLETION
    Check, before you report the workflow as finished:
    1. Does the trigger actually deliver the full article text, not just the teaser?
    2. Are both prompts taken over completely and unchanged, and are all dynamic placeholders mapped correctly?
    3. Is the draft text correctly split into individual tasks, one task per format?
    4. Are all points listed that require manual configuration: a CMS webhook that delivers the full text, a project with write access in the project management tool, a notification channel, target audience, brand voice and LLM access?

    Working prompts

    Prompt 1: Repurposing Strategy

    Used in step 3, it derives five to seven suitable formats from the article text.

    Analyze the following blog post and derive suitable repurposing formats from it.
    
    **Article title:** [ARTICLE_TITLE]
    
    **Article content:** [ARTICLE_FULL_TEXT]
    
    **Target audience:** [TARGET_AUDIENCE]
    
    **Task:**
    Analyze the article and propose five to seven concrete repurposing formats. Take into account:
    - the key messages and highlights of the article
    - different content formats, for example social media posts, newsletter, video, infographic or podcast
    - platform-specific requirements
    
    **Output format:**
    For each suggestion, name:
    1. Format (for example LinkedIn carousel post)
    2. Core message in one sentence
    3. Distinguishing feature or hook: what makes this content worth sharing?
    4. Estimated engagement potential: high, medium or low
    
    Prioritize formats with a good ratio of value to production effort.

    Prompt 2: Draft Creation

    Used in step 4, it turns the suggestions from Prompt 1 into complete drafts.

    Create complete, ready-to-use content drafts based on the following information.
    
    **Original blog post:**
    Title: [ARTICLE_TITLE]
    Content: [ARTICLE_FULL_TEXT]
    
    **Repurposing suggestions:**
    [REPURPOSING_SUGGESTIONS]
    
    **Brand voice:** [BRAND_VOICE]
    
    **Task:**
    Create a complete, publication-ready draft for each repurposing suggestion. Take into account:
    - platform-specific conventions, such as character limits and hashtag use
    - a consistent brand voice throughout
    - a call to action linking back to the original article
    - a note on suitable visual elements, for example "Image suggestion: screenshot of..."
    
    **Output format:**
    For each draft:
    ---
    **Format:** [Format name]
    **Platform:** [Platform]
    **Draft:**
    [Complete content text]
    
    **Visual elements:** [Description of images or graphics needed]
    **Hashtags/keywords:** [Relevant tags]
    **Best posting time:** [Recommendation]
    ---
    
    Make sure every draft is usable without further editing.

    JSON export

    Setup

    Two routes lead to the same result. Pick the one that fits your setup.

    Suitable when you want to build the workflow in your own automation tool.

    1. Open your workflow tool, for example n8n, Make, Zapier or Langdock.
    2. Create a new workflow and give it a name.
    3. Choose the AI-assisted build option if your tool offers one.
    4. Paste the builder prompt from above in full.
    5. Check the result against the step sequence in this document, then add your access credentials and channels.

    Suitable when you want to take the workflow over unchanged.

    1. Download the JSON file from the JSON export section.
    2. Open the workflow area of your tool and create a new workflow.
    3. Give it a name and confirm.
    4. Open the menu on the workflow name and choose to import a JSON file.
    5. Upload the file, then add your own access credentials.
    6. Run a test before you activate the workflow.

    Last reviewed:

    In the workshop this becomes your method.

    A single prompt becomes a repeatable method. We show that in the workshop From Prompt to Method.

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