A newsletter only works if it gets opened and then actually read. This skill covers both: it delivers three subject line variants built on different principles, a matching preview text, and a structured newsletter body made up of a personal introduction, two to three content blocks each with its own headline and CTA, and a closing.
\nIt is built for marketing teams, content leads and anyone who sends a newsletter to a fixed list on a regular basis, whether monthly, weekly or event-triggered.
\nThe skill delivers a text draft, not a finished send. It does not know the details of your past open rates or the layout of your sending tool, and the open rate estimates it gives are guideline figures based on general principles, not a guarantee. Fine-tuning for your brand, visual language and actual recipients remains your responsibility.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the skill text below in full into your AI tool. As a file: newsletter-skript.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the brief", "beschreibung": "Newsletter type, main topics, target audience and main goal or CTA are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Prioritization", "beschreibung": "Topics are ordered by relevance to the target audience, and the strongest topic is chosen as the lead.", "rolle": "automatisch" }, { "nr": 3, "titel": "Subject lines", "beschreibung": "Three variants are drafted around curiosity, benefit and urgency, along with the preview text.", "rolle": "automatisch" }, { "nr": 4, "titel": "Write the body", "beschreibung": "A personal introduction, content blocks with headlines and CTAs, and a closing are drafted.", "rolle": "automatisch" }, { "nr": 5, "titel": "Result", "beschreibung": "A ready-to-send newsletter with three subject line variants, preview text and structured content blocks is delivered.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Copy the skill", "text": "Copy the skill text and enter the topics and target audience directly." }, { "titel": "Choose the best subject line", "text": "Select the strongest of the three variants." }, { "titel": "Adjust the content blocks", "text": "Work in current news or offers." }, { "titel": "Test in the sending tool", "text": "Check the layout on mobile and desktop in the sending tool." }, { "titel": "Send a test email", "text": "Send a test email before dispatching to the list." } ], "zutaten": [ "Newsletter type", "Main topics", "Target audience", "Main goal", "CTA" ], "beispielSzenario": "A marketing team sends a monthly newsletter to a list of 5,000 subscribers. The editor enters the three main topics for the month, the target audience and the desired call to action. The skill delivers a scannable draft: three subject line variants, a personalizable introduction and a fully structured content outline, ready to drop straight into the sending tool.", "eingaben": [ { "feld": "Newsletter type (monthly, weekly, event-triggered)", "pflicht": true }, { "feld": "Main topics (2 to 4 items)", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Main goal or CTA", "pflicht": true }, { "feld": "Tone of voice", "pflicht": false }, { "feld": "Company or sender", "pflicht": false }, { "feld": "Sending tool and list size", "pflicht": false }, { "feld": "Past open rate", "pflicht": false } ], "ausgabe": "Three subject line variants with an open rate estimate, a preview text up to 90 characters, the structured newsletter body including quick links and closing, plus a short CTA button text.", "prompt": "# DESCRIPTION\nCreates a ready-to-send newsletter with subject line, preview text, content blocks and CTAs. Optimized for open rate, scannability and click rate based on established email marketing principles. Address the user in a professional manner throughout the dialogue. Where information for a field is missing, explicitly mark any assumptions made as an assumption rather than presenting them as established fact.\n\n# INPUT\n- Newsletter type, for example monthly, weekly, event-triggered (required)\n- Main topics, 2 to 4 items (required)\n- Target audience (required)\n- Main goal or CTA (required)\n- Tone of voice (optional, default: professional and approachable)\n- Company or sender (optional)\n- Sending tool and list size (optional)\n- Past open rate (optional)\n\n# OUTPUT\n- 3 subject line variants with an open rate estimate\n- Preview text, maximum 90 characters\n- Newsletter structure: personal introduction plus 2 to 3 content blocks, each with headline, 3 to 4 sentences and CTA, plus quick links and closing\n- CTA button text, maximum 4 words\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill-specific: sending tool, list size, past open rate\n- Domain knowledge: email marketing, open rate psychology, content structuring for email\n- Constraint: open rate estimates are guideline figures, not guarantees\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Prioritize topics\nPrioritize the supplied topics by relevance to the target audience. Choose the strongest topic as the lead.\n\n## Step 2: Draft subject lines\nFormulate 3 variants built on different principles: curiosity, benefit and urgency. Keep each variant under 60 characters.\n\n## Step 3: Write the newsletter body\nWrite a personal introduction in 2 to 3 sentences. Then structure each content block with its own headline, 3 to 4 sentences and CTA. Keep each block under 100 words.\n\n## Step 4: CTA and closing\nFormulate a clear main CTA. Close the newsletter with a personal note.\n\n# DEFINITION OF DONE\n[ ] 3 subject line variants present\n[ ] Preview text complements the subject line instead of repeating it\n[ ] Each content block has its own headline and a CTA\n[ ] Newsletter is readable in under 3 minutes\n[ ] Tone of voice is consistent and on-brand\n[ ] Main CTA is clearly recognizable\n[ ] Assumptions made are marked as such\n\n# CONVERSATION START\nHello! Let's build a newsletter together. I need the following from you:\n1. Newsletter type: monthly, weekly or event-triggered?\n2. Main topics: which 2 to 4 topics should be included?\n3. Target audience: who is the newsletter going to?\n4. Main goal: what should the reader do, for example click, sign up, buy?", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "mail-open", 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line and a clear call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }