Voyage Digital
    Tools· Marketing & Campaigns

    conversion-copywriting

    conversion-copywriting packages Harry Dry's publicly documented Marketing Examples playbook on page structure and copy craft for higher conversion.

    reviewingwritingexecutableOpen Source
    Source code
    Clone the repository and copy the skill folder into ~/.claude/skills/; invoke in Claude Code via /conversion-copywriting or a natural request.
    Open provider
    CO

    Description

    The skill is based on the playbook of marketer Harry Dry, which he documents publicly through his newsletter and his website Marketing Examples. It combines two layers: the page structure of a landing page or homepage, meaning title, subline, visual, call to action, social proof and pricing display, and the actual copy craft itself, checked against three basic rules. Write concretely and visually, phrase claims so they are falsifiable rather than vague, and sharpen the statement so it is unique to your own brand rather than sounding interchangeable.

    The skill used at Voyage Digital applies this playbook systematically to audits and redesigns of landing pages and homepages. The underlying Marketing Examples is itself a blog and newsletter, not a code repository. Packaged as a Claude Code skill, it lives in the public repository of Hugh Gramelspacher, which explicitly describes itself as a private distillation of the playbook. Rights to the original material remain with Harry Dry.

    Strengths

    Two-layer playbook
    Covers page structure, in 18 landing page posts on title, subline, visual, social proof, call to action, pricing, objections and founder's note, as well as the actual copy craft.
    Testable three-question check
    Every piece of copy can be checked against three concrete questions: visualizable, falsifiable, sayable only by this brand.
    Usable directly in Claude Code
    The skill installs as a folder under ~/.claude/skills/ and is invoked there through a slash command or a natural request.
    Text-based distillation
    Structure principles and the copywriting masterclass exist as written summaries, no access to original screenshots or audio files needed.

    Assessment

    AI features

    • Landing page audit Checks an existing page against the structure and copy principles from the playbook and surfaces gaps.
    • Copy rewrite Rewrites headlines, hero sections and other copy blocks against the three-question test.
    • Automatic routing Recognizes from a natural-language request such as "improve this landing page" on its own that the skill applies, even without an explicit slash command.

    Suitable for

    • Marketing and growth teams who want to check landing pages and hero sections against a proven conversion playbook
    • Teams who want to define page structure such as headline, visual, call to action and social proof systematically
    • Copywriters aiming for concrete, verifiable statements instead of vague marketing language
    • As a reference framework for your own conversion audits, independent of any particular code source

    Limitations and notes

    • No formal license The repository carries no license and explicitly describes itself as a private distillation.
    • Rights with the original author The posts, examples and frameworks are the work of Harry Dry (marketingexamples.com); the interview behind the copy-craft layer comes from David Perell's podcast "How I Write".
    • Images and transcripts deliberately missing Screenshots and full source transcripts are not included in the repository, to avoid rehosting Harry Dry's material without permission. The skill relies entirely on the text distillations.
    • Not a standalone tool It is a reference repository for Claude Code, not a web app or an API.

    Quick start

    1. Clone the repository: git clone https://github.com/hughgramel/conversion-copywriting.
    2. Copy the skill folder into ~/.claude/skills/.
    3. In Claude Code, invoke the skill with /conversion-copywriting or phrase a request directly, such as "improve this landing page" or "critique this headline".
    4. Claude Code automatically routes the request to the skill and works from the reference files for page structure and copy craft.

    Tips

    • For wording decisions, apply the three-question test: visualizable, falsifiable, sayable only by this brand.
    • For structural decisions on title, subline, visual, social proof, CTA, pricing, objections or founder's note, consult the skill's structure layer directly.
    • Keep the source in mind: the frameworks are Harry Dry's work, and the repository is a private summary for use inside Claude Code.

    Access

    Packaged skill repository: https://github.com/hughgramel/conversion-copywriting. Install by cloning the repository and copying the skill folder into ~/.claude/skills/. The repository carries no formal license and describes itself as a private distillation; rights to the original material remain with Harry Dry (the playbook is public at https://marketingexamples.com). This should be taken into account before any commercial reuse of the source material.

    Last reviewed: · Pricing, plans and features are a snapshot in time. Check the provider's own page before deciding.

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