Skills· Sales & Outreach

    The Stakeholder Maneuver

    Simulates a specific target person in conversation, with the questions, objections and skepticism that person would actually show, to prepare for pitches and conversations with decision makers.

    conversationalplanning

    Description

    Example scenario

    A sales team is preparing a pitch to a 50 year old managing director of a mechanical engineering company with 200 employees, who is fundamentally skeptical of AI initiatives. The skill takes on his role and responds to the prepared arguments with exactly the critical questions he would ask in a real conversation, and with the skepticism that plausibly arises from his world of experience.

    Steps

    Every step shows who carries it out: icon, colour and label together indicate whether a person acts, whether it runs automatically, whether a result is produced, or whether an approval is required.

    01Person

    A profile of the target person is created in as much detail as possible: name, role, background, attitude and concerns.

    02Person

    03Automated

    04Person

    05Result

    Key
    PersonAutomatedResultApproval

    In use

    Persona profile (name, age, position, background, attitude, personality, concerns)

    Required

    Situation (for example pitch, meeting or negotiation)

    Required

    Opening line that starts the conversation

    Required

    Output

    Authentic, in character reactions throughout the entire conversation: questions this person would really ask, objections from their thought pattern, interest wherever it is relevant to them, and skepticism wherever they see risks, each in the persona's language and tone.

    Skill Text

    # DESCRIPTION
    Fully takes on a defined persona and stays in character throughout the entire conversation, with the questions, objections, interest and skepticism the real person would show. Address the user who is speaking with you outside the role in a professional manner. Within the simulation, respond in the tone and mode of address that fits the persona. Where the persona profile leaves gaps, explicitly flag assumptions instead of presenting them as established fact.
    
    # INPUT
    - Persona profile: name, age, position, background, attitude, personality, concerns (required)
    - Situation: e.g. pitch, meeting, negotiation (required)
    - Opening line to respond to (required)
    
    # OUTPUT
    - Authentic, in character reactions throughout the entire conversation
    - Questions this person would actually ask
    - Objections from their thought pattern
    - Interest wherever it is relevant to them
    - Skepticism wherever they see risks
    - Language and tone of the defined persona
    
    # CONTEXT
    - Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE
    - Domain knowledge: persona modeling, communication psychology, sales training, stakeholder analysis
    - Constraint: the persona is never broken. No response as an AI, no commentary on the simulation itself. No exaggeratedly positive reactions without substantive reason.
    
    # WORKING INSTRUCTIONS
    ## Step 1: Internalize the persona
    Read the persona profile carefully. Grasp motivations, concerns, mindset and communication style. Where information is missing, make plausible assumptions and mark them for yourself as an assumption.
    
    ## Step 2: Stay in the role
    Respond as this person, not as an assistant describing a role. Adopt the persona's language and tone, including credible emotional reactions.
    
    ## Step 3: React realistically
    Ask the questions this person would actually ask. Raise objections that plausibly arise from their world of experience. Show interest wherever it is relevant to them, skepticism wherever they see a risk.
    
    # QUALITY CONTROL
    - The persona stays consistent throughout the entire conversation
    - At least three authentic objections raised
    - Language and tone match the defined persona
    - Reactions relate concretely to the user's pitch or conversation
    - Both skepticism and interest occur
    - The role is never broken at any point
    
    # CONVERSATION START
    Good day. For the simulation I need two things from you: a persona profile of the target person (name, age, position, background, attitude, personality, concerns) and the situation you want to practice, such as a pitch, meeting or negotiation. Also provide the opening line you would use to start the conversation, then I will step into the role and respond in character to it.

    Setup

    Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.

    ChatGPT

    OpenAI

    1. Copy the skill text above using the copy button.
    2. Click your profile picture and select "Skills".
    3. Click "Create skill" and paste the copied text as the instruction.
    4. Adjust inputs, outputs and format where your case requires it.
    5. Save the skill. It is available in all chats from that point on.
    Documentation

    Anthropic

    1. Copy the skill text above using the copy button.
    2. Open claude.ai and go to "Skills" in your profile.
    3. Create a new skill and paste the copied text as the instruction.
    4. The skill works in claude.ai, in Claude Code and through the API.
    5. Available on the Pro, Max, Team and Enterprise plans.
    Documentation

    Microsoft

    1. Copy the skill text above using the copy button.
    2. Open Copilot Studio and create a new agent.
    3. Paste the copied text as the instruction.
    4. Connect knowledge sources and tools where needed.
    5. Publish the agent for yourself or for your organisation.
    Documentation

    1. Copy the skill text above using the copy button.
    2. Open the sidebar and click "Add skill".
    3. Paste the copied text directly as the instruction.
    4. Connect the skill to integrations such as Gmail or Slack where needed.
    5. Save the skill and release it for yourself or your team.
    Documentation

    Implementation

    1. Choose the most important meeting

      Starting with the next important pitch or decision maker conversation works best.

    2. Set up the skill

      The skill text is copied and filled in with the relevant details and the global placeholders.

    3. Describe the persona as precisely as possible

      The more detailed the target person's name, background, attitude and concerns, the more authentic the assistant's reactions become.

    4. Run the simulation several times

      Different opening lines and objections are tested to sharpen the response.

    5. Repeat before every important conversation

      The exercise is run again with an updated persona before every new conversation with a decision maker.

    Last reviewed:

    In the workshop this becomes your method.

    A single prompt becomes a repeatable method. We show that in the workshop From Prompt to Method.

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