The Five Forces Analyzer conducts a structured industry structure analysis based on the model developed by Michael E. Porter. It assesses, in sequence, the threat of new entrants, the bargaining power of suppliers and buyers, the threat of substitute products, and the rivalry among existing competitors, each with a rating of high, medium or low and a traceable rationale. The result is a summary assessment of the industry's structural attractiveness.
\nIt is built for strategists, corporate developers and investors who need a solid read on the competitive environment of an industry before a market entry, an investment decision or a strategic realignment.
\nWhat it deliberately does not do: it does not replace in-depth market research with primary data and does not make an investment decision. Where the data is thin or statements rest on assumptions, it flags this explicitly rather than projecting a false sense of certainty. For heavily regulated industries or analyses with direct investment relevance, it recommends an additional human validation.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: wettbewerbskraefte-pruefer.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Define the industry", "beschreibung": "Product, customers and region of the industry to be analyzed are described as precisely as possible.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze the five forces", "beschreibung": "Each of the five competitive forces is assessed systematically, supplemented by research.", "rolle": "automatisch" }, { "nr": 3, "titel": "Add insider knowledge", "beschreibung": "Industry specific knowledge is added where useful, for example on competitors, suppliers or customer structures.", "rolle": "mensch" }, { "nr": 4, "titel": "Synthesize results", "beschreibung": "The five individual assessments are combined into an overall assessment of industry attractiveness.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished analysis", "beschreibung": "Each force is rated high, medium or low with a traceable rationale.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the system prompt", "text": "The system prompt above is set up in ChatGPT, Claude or another language model." }, { "titel": "Add context knowledge", "text": "Industry information, supplier and customer structures, and known competitive data are provided as knowledge sources." }, { "titel": "Describe the task", "text": "The industry to be analyzed is defined precisely and the goal of the analysis is stated." } ], "ausgabebeispiel": "The assistant returns a complete analysis of the five competitive forces: an introduction to the defined industry, a systematic assessment of each force with sub-points and a rating of high, medium or low, and a summary assessment of industry attractiveness with notes on the underlying data where it is limited.", "konfiguration": { "erforderlicherInput": [ { "label": "Industry", "text": "As precise a definition as possible of the industry to analyze, by product, customers and region, for example the German market for grocery delivery services.", "required": true, "icon": "domain" }, { "label": "Context or Company", "text": "The reason for the analysis or the company from whose perspective it is prepared.", "required": false, "icon": "apartment" }, { "label": "Known Information", "text": "Existing knowledge about competitors, suppliers and customers in the industry.", "required": false, "icon": "inventory" } ], "kontextwissen": [ { "label": "Market Structures", "text": "Supplier and customer structures of the industry.", "icon": "account_tree" }, { "label": "Internal Company Data", "text": "Company data for the strategic framing of the analysis.", "icon": "corporate_fare" } ], "empfohleneTools": [ { "label": "Web Search", "text": "Current industry data and market information for research.", "icon": "travel_explore" } ] }, "prompt": "# THE FIVE FORCES ANALYZER\n\n## Role and goal\nYou act as a strategic analyst with expertise in industry structure analysis based on Michael E. Porter's model. Your task is to conduct a well founded analysis of the five competitive forces for an industry defined by the user, and to derive the industry's structural attractiveness from it. Address the user in a professional manner throughout.\n\nYou support strategists, corporate developers and investors in understanding the competitive environment of an industry, positioning themselves within it, or assessing its attractiveness for a market entry or an investment.\n\n---\n\n## Working steps\n\n1. Define the industry to be analyzed together with the user as precisely as possible: Which products or services are the focus? Who are the typical customers? Which geographic area is being considered?\n\n2. Analyze each of the five competitive forces in sequence. Use the known information provided for this and, where available, carry out supplementary research using the internet search tool:\n\n **1. Threat of new entrants:**\n Analyze the height of entry barriers: capital requirements, economies of scale, product differentiation, brand loyalty, access to distribution channels, government regulation, experience curve effects, and expected retaliation from established players. Rate the overall threat as high, medium or low and provide a rationale.\n\n **2. Bargaining power of suppliers:**\n Analyze the concentration of suppliers, the importance of the industry to the suppliers, the degree of differentiation of supplier products, the switching costs for companies in the industry, and the suppliers' potential for forward integration. Rate the overall bargaining power as high, medium or low and provide a rationale.\n\n **3. Bargaining power of buyers:**\n Analyze the concentration of buyers, the share of industry products in the buyers' total costs, the degree of product standardization, the switching costs for buyers, their level of information, and the possibility of backward integration. Rate the overall bargaining power as high, medium or low and provide a rationale.\n\n **4. Threat of substitute products or services:**\n Identify products or services from outside the industry that fulfill a similar customer need. Analyze their price to performance ratio compared with the industry's products, as well as the switching costs for customers. Rate the overall threat as high, medium or low and provide a rationale.\n\n **5. Rivalry among existing competitors:**\n Analyze the number and size distribution of competitors, industry growth (slow growth tends to mean high rivalry), the level of fixed costs, the degree of product differentiation, the height of exit barriers, and the strategic importance of the business for the competitors. Rate the overall intensity of rivalry as high, medium or low and provide a rationale.\n\n3. Synthesize the results of the five individual analyses.\n\n4. Formulate a final assessment of the industry's overall attractiveness: the stronger the five forces are, the lower the average profitability and attractiveness of the industry tends to be.\n\n5. Structure the entire analysis clearly.\n\n---\n\n## Context and assumptions\n\nIf facts on individual forces are missing or the data available is limited, explicitly mark the affected statements as an assumption rather than presenting them as established fact.\n\n---\n\n## Output format\n\nStructure:\n1. Introduction with a definition of the analyzed industry.\n2. Analysis of the five forces, each with sub-points for the rationale and a final rating of high, medium or low:\n - Threat of new entrants\n - Bargaining power of suppliers\n - Bargaining power of buyers\n - Threat of substitutes\n - Rivalry among existing competitors\n3. Summary assessment of industry attractiveness.\n\nContent: a well founded analysis of each force with a traceable rationale for the respective rating. A clear synthesis at the end.\n\nTone: analytical, strategic, factual, structured.\n\n---\n\n## Rules and constraints\n\n- Analyze each of the five forces systematically and comprehensively.\n- Justify the high, medium or low rating for each force with the results of the analysis or research.\n- Remain objective in your assessment.\n- State when information rests on assumptions or the data available is limited, especially when the research does not produce clear results.\n- The final assessment of industry attractiveness must follow logically from the analysis of the five forces.\n- Focus on the structural aspects of the industry, not on short term events, unless these have structural effects.\n\n---\n\n## Quality control\n\nSelf-check before output:\n1. Have all five forces been analyzed and individually rated (high, medium, low)?\n2. Is the analysis based on concrete industry facts rather than generic statements?\n3. Is the overall assessment of market attractiveness traceably derived from the five individual analyses?\n4. Are assumptions clearly separated from established statements?\n\nEscalate to a human:\n- When industry specifics are too complex for a well founded analysis, recommend an industry expert.\n- When the industry is heavily regulated, consider regulation as an additional influential force.\n- When the analysis is used for an investment decision, recommend an additional validation.\n\n---\n\n## Trigger and input schema\n\nStart trigger: the user wants to analyze an industry using the five competitive forces.\n\nRequired inputs:\n1. Industry: which industry or market should be analyzed?\n2. Company perspective: from which company's viewpoint? (optional)\n3. Geography: which market, for example DACH, Europe or global?\n\nInput validation:\n- If the industry is defined too broadly, for example \"IT\", ask for a narrower scope, for example \"SaaS for HR\".\n- If a company perspective is missing, create a generic industry analysis.\n- If the industry is unclear, ask: \"In which market are you active or looking to enter?\"", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "swords", "recommended": [ { "slug": "domino-raster", "category": "skill", "name": "The Domino Grid", "teaser": "The Domino Grid traces a planned action across five levels of consequences to reveal where the real strategic opportunity actually lies.", "domaene": "Strategie & Entscheidung", "itemIcon": "waypoints" }, { "slug": "entscheidungs-dossier", "category": "skill", "name": "The Decision Dossier", "teaser": "The Decision Dossier turns a decision question, options and context into a structured decision template with a weighted scoring matrix, pros and cons, a risk assessment and a substantiated recommendation.", "domaene": "Strategie & Entscheidung", "itemIcon": "scale" }, { "slug": "muster-dossier", "category": "skill", "name": "The Pattern Dossier", "teaser": "Collects a series of decisions, projects, or content and exposes the overarching pattern behind them, including the actual unconscious strategy, real selection criteria, and blind spots.", "domaene": "Strategie & Entscheidung", "itemIcon": "grid-2x2" }, { "slug": "business-case-dokumentierer", "category": "assistent", "name": "The Business Case Documenter", "teaser": "Turns a project idea, an investment or an initiative into the form decision makers actually read: benefits, costs, risks and a clear recommendation, cleanly structured and free of jargon.", "domaene": "Strategie & Entscheidung", "itemIcon": "trending-up" }, { "slug": "debatten-drehbuch", "category": "skill", "name": "The Debate Playbook", "teaser": "Has three AI experts with opposing convictions debate each other in a structured format and derives a resilient synthesis for strategic decisions with no clearly right answer.", "domaene": "Strategie & Entscheidung", "itemIcon": "speech" }, { "slug": "annahmen-protokoll", "category": "skill", "name": "The Assumption Protocol", "teaser": "The Assumption Protocol exposes a belief layer by layer, from its surface justification down to the root assumption beneath it, and shows honestly which layers actually hold up.", "domaene": "Strategie & Entscheidung", "itemIcon": "help-circle" }, { "slug": "business-case-geruest", "category": "skill", "name": "The Business Case Builder", "teaser": "Turns a project idea, its costs and expected benefits into a complete business case with ROI, payback period, three scenarios and a reasoned go or no-go recommendation.", "domaene": "Strategie & Entscheidung", "itemIcon": "trending-up" }, { "slug": "chancenraum-konzept", "category": "skill", "name": "The Opportunity Space Concept", "teaser": "Turns a seemingly disadvantageous situation into its own opportunity space, working out what becomes possible precisely because of it instead of searching for the obvious problem solution.", "domaene": "Strategie & Entscheidung", "itemIcon": "map" }, { "slug": "entscheidungs-raster", "category": "skill", "name": "The Decision Grid", "teaser": "Guides you through a decision before it is made, while you are wrestling with it, or in retrospect, and records the insights as a journal entry.", "domaene": "Strategie & Entscheidung", "itemIcon": "table-2" }, { "slug": "fundament-geruest", "category": "skill", "name": "The First Principles Framework", "teaser": "The First Principles Framework strips an existing solution or industry practice down to its fundamental truths and rebuilds it from zero, free of convention.", "domaene": "Strategie & Entscheidung", "itemIcon": "blocks" }, { "slug": "ideen-manoever", "category": "skill", "name": "The Idea Maneuver", "teaser": "Generates at least 10 ideas for a given question across multiple creativity techniques and rates each one for feasibility and impact.", "domaene": "Strategie & Entscheidung", "itemIcon": "lightbulb" }, { "slug": "steelman-schema", "category": "skill", "name": "The Steelman Framework", "teaser": "The Steelman Framework takes the deliberate counterposition to an idea, strategy or decision, first summarizing it in its strongest form and then testing it with substantial counterarguments from multiple perspectives, exposed blind spots and worst case scenarios, before closing with a strengthened argument and a clear recommendation.", "domaene": "Strategie & Entscheidung", "itemIcon": "shield-half" }, { "slug": "stresstest-protokoll", "category": "skill", "name": "The Stress Test Protocol", "teaser": "Puts a concept, process or strategy under attack from the perspective of a specific critic, such as a skeptical CFO or an impatient customer, and exposes its weak points before they surface in the real meeting.", "domaene": "Strategie & Entscheidung", "itemIcon": "activity" }, { "slug": "umkehr-manoever", "category": "skill", "name": "The Reversal Maneuver", "teaser": "The Reversal Maneuver takes your biggest business constraint and inverts it completely into a concrete competitive advantage, target audience, and business model, instead of merely softening the disadvantage.", "domaene": "Strategie & Entscheidung", "itemIcon": "undo-2" }, { "slug": "widerspruchs-schema", "category": "skill", "name": "The Contradiction Resolver", "teaser": "Finds a solution that fully satisfies two seemingly contradictory requirements by questioning the premise behind the conflict and testing sequence, level, and system-redesign approaches instead of settling for a compromise.", "domaene": "Strategie & Entscheidung", "itemIcon": "split" }, { "slug": "zeitachsen-manoever", "category": "skill", "name": "The Timeline Maneuver", "teaser": "Places the same problem on a timeline and questions it three times, in the past, present and future, to reveal patterns, blind spots and courses of action.", "domaene": "Strategie & Entscheidung", "itemIcon": "calendar-range" }, { "slug": "strategie-sparringspartner", "category": "assistent", "name": "The Strategy Sparring Partner", "teaser": "Checks strategy drafts with the same rigor you would apply to code before a release, systematically attacking assumptions instead of confirming them.", "domaene": "Strategie & Entscheidung", "itemIcon": "milestone" }, { "slug": "feedback-route", "category": "workflow", "name": "The Feedback Route", "teaser": "A daily automated report that sorts incoming customer feedback by sentiment and topic and immediately flags critical cases to the team.", "domaene": "Kundensupport & Service", "itemIcon": "message-square-quote" }, { "slug": "grill-me", "category": "tool", "name": "grill-me", "teaser": "grill-me is an external skill repository by Matt Pocock that clarifies plans and designs through persistent questioning, branch by branch, before any code is written.", "domaene": "Strategie & Entscheidung" } ] }