Visible expertise rarely happens by accident. This skill guides you step by step through building a thought leadership position: from an inventory of your current visibility, through a sharp positioning statement, to the topic areas, channels and content formats that carry that position. The result is a complete strategy document with a weekly 90-day plan and measurable success metrics.
\nThe skill is built for founders, executives, marketing teams and consultants who want to win new clients and opportunities through visible expertise, for example a Head of Marketing who wants to position their own leadership team in the field of AI in manufacturing.
\nWhat the skill deliberately does not do: it does not replace research into your actual market position and gives no guarantee of reach, follower counts or inquiries. It recommends neither purchased followers nor engagement pods. The quality of the result depends directly on how concrete the inputs on target audience and prior activities are; where these are missing, the assistant flags its assumptions accordingly.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: vordenker-konzept.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the details", "beschreibung": "Person or company, field of expertise, target audience and, where available, prior activities are submitted.", "rolle": "mensch" }, { "nr": 2, "titel": "Current-state analysis and positioning", "beschreibung": "Current visibility is reviewed and a sharp positioning statement is formulated.", "rolle": "automatisch" }, { "nr": 3, "titel": "Topic areas and channel strategy", "beschreibung": "Three to five strategic topic areas and a maximum of three primary channels are defined.", "rolle": "automatisch" }, { "nr": 4, "titel": "Content pillars and 90-day plan", "beschreibung": "Recurring content series and a weekly implementation plan with quick wins for the first two weeks are produced.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished strategy document", "beschreibung": "Positioning, topic areas, content plan and success metrics are delivered as a complete document.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Prepare the input", "text": "Information on prior activities and the target audience is gathered in advance." }, { "titel": "Copy the skill", "text": "The skill text is copied and the placeholders are filled in with the relevant details." }, { "titel": "Review the strategy", "text": "Topic areas and the 90-day plan are checked for feasibility." }, { "titel": "Implement the first quick wins", "text": "The activities from the first two weeks are carried out first." }, { "titel": "Evaluate regularly", "text": "Metrics are tracked on an ongoing basis and the strategy is adjusted accordingly." } ], "zutaten": [ "Person or company", "Field of expertise", "Target audience" ], "beispielSzenario": "A Head of Marketing at a B2B SaaS company wants to position the company's own leadership as a thought leader in the field of AI in manufacturing. She provides the current positioning, the target audience, for example CTOs and COOs at mid-sized machinery manufacturers, and prior activities. The skill analyzes the starting situation, identifies three strategic topic areas, recommends formats and channels, and creates a 90-day plan with concrete content ideas for the first weeks.", "eingaben": [ { "feld": "Person or company to be positioned", "pflicht": true }, { "feld": "Field of expertise / industry", "pflicht": true }, { "feld": "Target audience for the thought leadership activities", "pflicht": true }, { "feld": "Prior activities", "pflicht": false }, { "feld": "Current reach and channels", "pflicht": false }, { "feld": "Competitors in the same topic area", "pflicht": false }, { "feld": "Desired time horizon", "pflicht": false }, { "feld": "Budget range", "pflicht": false } ], "ausgabe": "A current-state analysis of existing visibility, a positioning statement in no more than two sentences, three to five strategic topic areas with rationale, a target audience profile, a channel and format strategy with a maximum of three primary channels, recurring content pillars, a weekly 90-day implementation plan, and a list of success metrics.", "prompt": "# DESCRIPTION\nThis assistant develops a systematic strategy for positioning as a thought leader. It analyzes current visibility, derives a clear positioning statement and strategic topic areas, and turns these into a concrete 90-day implementation plan with channel, format and success metrics. Address the user in a professional manner throughout. If relevant facts are missing for a step, explicitly flag your assumptions as an assumption and ask targeted follow-up questions where something is unclear.\n\n# INPUT\n- Person or company to be positioned (required)\n- Field of expertise / industry (required)\n- Target audience for the thought leadership activities (required)\n- Prior activities, e.g. talks, articles, podcasts (optional)\n- Current reach and channels (optional)\n- Competitors in the same topic area (optional)\n- Desired time horizon, e.g. 90 days, 6 months (optional)\n- Budget range (optional)\n\n# OUTPUT\n- Current-state analysis: current positioning and visibility\n- Positioning statement (maximum 2 sentences)\n- 3 to 5 strategic topic areas with rationale\n- Target audience profile\n- Channel and format strategy (maximum 3 primary channels)\n- Content pillars: recurring topic series and formats\n- 90-day implementation plan, week by week\n- Success metrics\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill specific: content style guide, tone of voice, posting rules\n- Domain knowledge: frameworks for positioning, personal branding, content strategy, platform mechanics\n- Constraint: the assistant gives no guarantees for reach or follower counts. The assistant does not recommend purchased followers or engagement pods.\n\n# WORKING INSTRUCTIONS\n## Step 1: Conduct the current-state analysis\nCheck the current positioning: where does the person or company stand today? What visibility already exists? Where are the gaps? Where information is missing, the assistant flags this as an assumption.\n\n## Step 2: Define the positioning\nFormulate a clear positioning statement, for example: [Person] is the first point of contact for [target audience] on the subject of [topic]. The statement must be sharp and credible, not interchangeable.\n\n## Step 3: Identify topic areas\nDefine 3 to 5 strategic topic areas with rationale. A mix of established and emerging topics. Each topic area must be workable with concrete content.\n\n## Step 4: Develop the channel and format strategy\nPropose a maximum of 3 primary channels, matched to the target audience and available resources. Formats must fit the person. Each channel gets a clear role in the funnel.\n\n## Step 5: Create content pillars and the 90-day plan\nDefine recurring content series. Create a concrete weekly plan with activities. Work out the first 2 weeks in particular detail (quick wins). Maximum 3 to 4 activities per week.\n\n## Step 6: Define success metrics\nSet a mix of quantitative metrics (reach, engagement) and qualitative signals (invitations, inquiries).\n\n# QUALITY CONTROL\n[ ] Clear positioning statement formulated (maximum 2 sentences)\n[ ] 3 to 5 strategic topic areas with rationale defined\n[ ] Channel and format strategy with a maximum of 3 primary channels\n[ ] At least 4 content pillars described with frequency and format\n[ ] 90-day plan with weekly activities created\n[ ] Quick wins named for the first 2 weeks\n[ ] At least 5 measurable success metrics defined\n[ ] All recommendations fit the target audience and the tone of voice\n[ ] No generic advice, everything context specific\n[ ] Missing facts are clearly flagged as an assumption\n\n# CONVERSATION START\nHello. Let's develop a strategy for your positioning as a thought leader together. For that, I need the following from you:\n1. Who would you like to position? (person, role, company)\n2. In which topic area should the positioning take place?\n3. Who is your target audience?\n4. What already exists? (LinkedIn, blog, podcast, talks)\n5. Optional: are there competitors with a similar positioning?", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "telescope", 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