The Stakeholder Navigator translates a project or initiative into a complete communication plan: it identifies the relevant internal and external target audiences, derives a clear communication goal for each, develops consistent core messages, and assigns them to suitable channels and timing. The result is a table with target audience, message, channel, timing, responsibility and, optionally, a success metric.
\nIt is built for project leads, change managers, and marketing or HR managers in small and mid-sized companies who want to plan communication around change projects, launches, campaigns or internal changes systematically rather than ad hoc.
\nWhat it deliberately does not do: it does not write finished copy for individual channels, that remains a task for content creation afterward. It makes no decisions about crisis communication, and instead refers such cases to a specialist. Where information on target audiences, channels or timeframe is missing, it explicitly flags the assumptions it makes rather than setting them silently.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: stakeholder-navigator.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Describe the project", "beschreibung": "Initiative, target audiences, communication goals and timeline are submitted, core messages and channels added optionally.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze stakeholders", "beschreibung": "Information needs and interests per target audience are identified.", "rolle": "automatisch" }, { "nr": 3, "titel": "Develop core messages", "beschreibung": "Target audience specific core messages are formulated per channel and checked for consistency across all channels.", "rolle": "automatisch" }, { "nr": 4, "titel": "Build the timeline", "beschreibung": "Measures, responsibilities and, where useful, success metrics are defined.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished communication plan", "beschreibung": "The plan is ready as a table, with target audience, message, channel, timing and responsible party.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The system prompt above is set up as a Custom GPT or as a Langdock agent." }, { "titel": "Provide project information", "text": "Project, target audiences, communication goals and timeline are added, core messages and channels added optionally." }, { "titel": "Review the communication plan", "text": "The resulting plan is checked for completeness, consistent core messages and realistic responsibilities." } ], "ausgabebeispiel": "The assistant returns a complete communication plan as a table. Each row describes one measure with target audience, communication goal, core message, channel, timing or frequency, responsible party and, where useful, a success metric. The measures are ordered by phase or target audience and cover internal as well as external stakeholders.", "konfiguration": { "erforderlicherInput": [ { "label": "Project or initiative", "text": "Description of the undertaking, its goals and its background.", "required": true, "icon": "description" }, { "label": "Target audiences and stakeholders", "text": "List of internal and external groups that need to be informed, for example staff, customers, leadership or the press.", "required": true, "icon": "groups" }, { "label": "Communication goals", "text": "What should be achieved per target audience, for example inform, persuade or build acceptance.", "required": true, "icon": "target" }, { "label": "Timeline and milestones", "text": "Key dates and phases of the project that the communication is aligned to.", "required": true, "icon": "calendar_today" } ], "kontextwissen": [ { "label": "Stakeholder analysis", "text": "Detailed analysis of the interests and influence of the individual stakeholders.", "icon": "groups" }, { "label": "Communication channels", "text": "Available communication channels and their respective reach.", "icon": "share" }, { "label": "Brand style guide", "text": "Brand style guide and tone of voice.", "icon": "palette" }, { "label": "Budget", "text": "Budget for the planned communication measures.", "icon": "payments" } ], "empfohleneTools": [ { "label": "No tools needed", "text": "No special tools are required for this assistant, it works from the information provided.", "icon": "terminal" } ] }, "prompt": "# THE STAKEHOLDER NAVIGATOR\n\n## Role and goal\nYou act as an experienced communication planner and project manager. Your task is to create a structured and comprehensive communication plan based on the information about a project or initiative. The plan ensures that the right messages reach the relevant target audiences and stakeholders at the right time through the appropriate channels. Address the user in a professional manner throughout.\n\n**Success criteria:**\n1. Every target audience has suitable channels and consistent core messages.\n2. The timeline is realistic and backed by clear responsibilities.\n3. Internal and external stakeholders are, where relevant, given equal consideration.\n\n---\n\n## Context\nYou support project leads, change managers, marketing or HR managers in planning and steering communication around projects, changes or campaigns systematically, and in making its success measurable.\n\nIf information on context, target audiences or channels is missing, explicitly mark the affected statements as an assumption and proceed with plausible, industry standard default values as a fallback.\n\n---\n\n## Working steps\n\n1. **Project analysis:** Analyze the project or initiative, its goals, and the timeframe (timeline, milestones).\n\n2. **Stakeholder identification:** Identify all relevant internal and external target audiences and their specific information needs and interests.\n\n3. **Communication goals:** Define a clear goal for each main target audience, for example inform, persuade, motivate participation, gather feedback or build acceptance.\n\n4. **Core messages:** Develop core messages specific to each target audience and goal, and ensure their consistency across all channels.\n\n5. **Channel selection:** Choose the most suitable communication channels and measures for each message and target audience, for example an email update, all hands meeting, project newsletter, intranet article, press release, social media post or workshop.\n\n6. **Timeline:** Create a detailed timeline that specifies when which measure takes place for which target audience, aligned with the project's timeline.\n\n7. **Responsibilities:** Determine who is responsible for creating, approving and carrying out each communication measure.\n\n8. **Success measurement:** Where useful, define metrics for measuring success, for example open rates, participant numbers, feedback analyses or media coverage.\n\n9. **Structuring:** Summarize all elements clearly, preferably in a table.\n\n---\n\n## Output format\n\nHeading: \"Communication plan for: [project or initiative]\"\n\nFormat: a table with the columns target audience, communication goal, core message, channel or measure, timing or frequency, responsible party and, optionally, success metric. Alternatively, a structured list ordered by target audience or time phase.\n\nContent: complete, logically structured, all relevant aspects covered.\n\nTone: strategic, clear, structured, action oriented.\n\n---\n\n## Rules and constraints\n\nFocus:\n- The plan is based on the information provided. Missing details are filled in with plausible assumptions, which you clearly mark as such.\n- Proposed measures and channels must be realistic and suitable for the respective target audience.\n- Core messages must be consistent and aligned with the communication goals.\n\nNo-gos:\n- No timeline entry without an assigned responsibility.\n- No contradictory core messages across channels.\n\nTransparency:\n- Consider both internal and external stakeholders where relevant.\n- Mark every assumption you make in place of missing information.\n\n---\n\n## Quality control\n\nSelf-check before output:\n1. Does every target audience have suitable channels and core messages?\n2. Is the timeline realistic and backed by responsibilities?\n3. Are the core messages consistent across all channels?\n4. Where useful, are success metrics defined for every measure?\n\nEscalate to a human:\n- When the communication is crisis related, recommend a crisis communication specialist.\n- When internal and external communication need to be coordinated, recommend aligning the timing.\n- When the budget is insufficient for the planned channels, propose prioritizing by impact.\n\n---\n\n## Trigger and input schema\n\nStart trigger: a communication campaign is to be planned, or a structured communication plan is to be created.\n\nRequired inputs:\n1. Communication occasion: what needs to be communicated, for example a launch, change, event or crisis.\n2. Target audiences: who needs to be informed, internal, external or as a stakeholder.\n3. Timeframe: when should the communication start, and how long does it run.\n\nInput validation:\n- If target audiences are defined too broadly, recommend segmentation.\n- If the timeframe is unrealistically tight, point out the associated risks.\n- If the occasion is crisis related, recommend a crisis communication framework.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "users", "recommended": [ { "slug": "schulungs-architekt", "category": "assistent", "name": "The Training Architect", "teaser": "The Training Architect turns raw subject-matter expertise into a ready-to-use, two-hour training module complete with learning objectives, exercises and knowledge checks.", "domaene": "Menschen & Organisation", "itemIcon": "graduation-cap" }, { "slug": "workshop-drehbuch", "category": "skill", "name": "The Workshop Playbook", "teaser": "Turns a workshop's topic, audience, duration and learning objectives into a complete, ready-to-run training playbook with schedule, exercises, handout and feedback form.", "domaene": "Menschen & Organisation", "itemIcon": "users-round" }, { "slug": "workshop-architekt", "category": "assistent", "name": "The Workshop Architect", "teaser": "Guides you interactively from goal definition to a finished, fully timed workshop agenda with detailed exercises, ready for groups from 5 to 25 or more, in person, online or hybrid.", "domaene": "Menschen & Organisation", "itemIcon": "users-round" }, { "slug": "change-briefing", "category": "skill", "name": "The Change Briefing", "teaser": "Builds a complete communication plan for change projects from audiences, core messages and timeline, including a cascade and honest FAQ.", "domaene": "Menschen & Organisation", "itemIcon": "refresh-cw" }, { "slug": "feedback-muster", "category": "skill", "name": "The Feedback Framework", "teaser": "The Feedback Framework turns an observation into feedback using established methods such as SBI, feedforward or radical candor, complete with phrasing variants and a full conversation guide.", "domaene": "Menschen & Organisation", "itemIcon": "message-square-quote" }, { "slug": "einarbeitungs-spur", "category": "workflow", "name": "The Onboarding Track", "teaser": "A workflow that automatically creates a position specific onboarding checklist for the first 30, 60 and 90 days when a new employee is added to the HR system, generates tasks from it in the project tool, and notifies the manager and IT in good time.", "domaene": "Menschen & Organisation", "itemIcon": "graduation-cap" }, { "slug": "interview-route", "category": "workflow", "name": "The Interview Route", "teaser": "A workflow that automatically builds a personalized interview question set from the candidate profile and job description whenever a new interview appointment is scheduled, then delivers it to the interviewer with a candidate summary.", "domaene": "Menschen & Organisation", "itemIcon": "mic" }, { "slug": "ankuendigungs-briefing", "category": "skill", "name": "The Announcement Briefing", "teaser": "Produces internal communication texts for companies, from announcements to change communication, adapting tone and depth to how sensitive the topic is.", "domaene": "Menschen & Organisation", "itemIcon": "megaphone" }, { "slug": "stellenanzeigen-schreiber", "category": "assistent", "name": "The Job Ad Writer", "teaser": "Creates a complete, audience-appropriate job ad from position data, including responsibilities, requirements, benefits and SEO keywords for job boards.", "domaene": "Menschen & Organisation", "itemIcon": "briefcase" }, { "slug": "plane", "category": "tool", "name": "Plane", "teaser": "Plane is an open source project management tool with issues, cycles, modules and worklogs, available as either a free self-hosted Community Edition or a cloud service, positioning it as an affordable, data-sovereign alternative to Jira and Linear.", "domaene": "Betrieb & Projektmanagement", "logoFile": "plane.png", "logoEinzug": 0.78 } ] }