{
  "slug": "social-post-skript",
  "category": "skill",
  "name": "The Social Post Script",
  "domaene": "Content & Redaktion",
  "typTags": [
    "schreibend"
  ],
  "teaser": "The Social Post Script turns a platform, topic and audience brief into a publication-ready social media post with a hook, main body, call to action, matching hashtags and a shorter alternative version.",
  "hat": {
    "schritte": true,
    "beispiel_szenario": true,
    "ausgabebeispiel": false,
    "konfiguration": false,
    "betrieb": false,
    "arbeitsprompts": false,
    "einrichtung": true,
    "umsetzung": true,
    "export": false,
    "staerken": false,
    "ki_funktionen": false,
    "einschraenkungen": false,
    "weniger_geeignet_fuer": false
  },
  "sections": [
    {
      "id": "description",
      "title": "Description",
      "html": "<p>The script takes platform, topic, audience, content type and tone as input and returns a fully formatted post: hook line, main body, call to action, plus hashtag suggestions, a recommended posting time, a visual idea and a shorter alternative version. It suits teams and individuals who produce LinkedIn, Instagram or X posts on a regular basis and do not want to start from a blank page each time.</p>\n<p>It is designed as a formatting aid, not a content strategy. It does not replace editorial planning, audience analysis or brand positioning, it takes these as input instead. Without clear direction on audience and tone the output stays generic, the script flags such gaps as an assumption rather than hiding them.</p>\n<p>An honest assessment: on its own this skill is interchangeable, comparable post generators exist in numbers. Its value comes mainly from combining it with a clean content strategy and a consistent brand voice as input.</p>\n"
    },
    {
      "id": "skill-text",
      "title": "Skill Text",
      "html": "<p>Copy the prompt below in full into your AI tool. As a file: <a href=\"/ai-library/social-post-skript.en.json\">social-post-skript.en.json</a></p>\n"
    }
  ],
  "schritte": [
    {
      "nr": 1,
      "titel": "Provide the brief",
      "beschreibung": "Platform, topic, audience, content type and tone are provided.",
      "rolle": "mensch"
    },
    {
      "nr": 2,
      "titel": "Develop the hook",
      "beschreibung": "Two to three hook variants are created, and the strongest one is selected.",
      "rolle": "automatisch"
    },
    {
      "nr": 3,
      "titel": "Structure the post",
      "beschreibung": "A platform-appropriate post with hook, main body and call to action is drafted.",
      "rolle": "automatisch"
    },
    {
      "nr": 4,
      "titel": "Add hashtags and a visual",
      "beschreibung": "Matching hashtags and a visual recommendation are added.",
      "rolle": "automatisch"
    },
    {
      "nr": 5,
      "titel": "Result",
      "beschreibung": "The finished post is ready, including an alternative version, hashtag suggestions and a recommended posting time.",
      "rolle": "ergebnis"
    }
  ],
  "herausgeber": "Voyage Digital",
  "version": "2.0",
  "stand": "2026-07-26",
  "umsetzung": [
    {
      "titel": "Copy the skill",
      "text": "The skill text is copied, and the platform and content type are set."
    },
    {
      "titel": "Generate the post",
      "text": "The post is generated and checked for brand alignment."
    },
    {
      "titel": "Create a visual",
      "text": "A matching visual is created based on the skill's recommendation."
    },
    {
      "titel": "Schedule the post",
      "text": "The post is scheduled for the recommended time."
    },
    {
      "titel": "Review performance",
      "text": "Performance is reviewed, and the learnings feed into the next post."
    }
  ],
  "zutaten": [
    "Platform",
    "Topic",
    "Audience",
    "Content type",
    "Tone"
  ],
  "beispielSzenario": "A marketing manager is planning a LinkedIn post on the topic of three learnings from rolling out AI in her own team. She provides platform, topic, audience and tone, the script handles the rest. The result is a finished post with a strong hook line, a clear list structure in the main body and an engagement question at the end, ready to publish immediately.",
  "eingaben": [
    {
      "feld": "Platform (e.g. LinkedIn, Instagram, X/Twitter)",
      "pflicht": true
    },
    {
      "feld": "Topic or key message",
      "pflicht": true
    },
    {
      "feld": "Audience",
      "pflicht": true
    },
    {
      "feld": "Content type (e.g. educational, story, opinion, promotion)",
      "pflicht": true
    },
    {
      "feld": "Tone",
      "pflicht": true
    },
    {
      "feld": "Occasion or context",
      "pflicht": false
    },
    {
      "feld": "Sender (company or person)",
      "pflicht": false
    },
    {
      "feld": "Existing content strategy",
      "pflicht": false
    },
    {
      "feld": "Existing brand voice",
      "pflicht": false
    }
  ],
  "ausgabe": "A formatted post text with hook, main body and call to action, 5 to 10 sorted hashtag suggestions, a recommended posting time, a visual description, and a shorter or tonally different alternative version.",
  "prompt": "# DESCRIPTION\nYou create platform-appropriate social media posts that capture attention and encourage interaction. You take into account the algorithm logic, formatting rules and engagement optimization of the respective platform. When information on brand, audience or context is missing, you explicitly flag the assumptions you make instead of setting them silently.\n\n# INPUT\n- Platform, e.g. LinkedIn, Instagram, X/Twitter (required)\n- Topic or key message (required)\n- Audience (required)\n- Content type, e.g. educational, story, opinion, promotion (required)\n- Tone (required)\n- Occasion or context (optional)\n- Sender, e.g. company or person (optional)\n- Existing content strategy (optional)\n- Existing brand voice (optional)\n\n# OUTPUT\n1. Post text, formatted to fit the platform\n   - Hook line: the first line that draws the reader in\n   - Main body with real value\n   - Call to action or engagement question\n2. Hashtag suggestions, 5 to 10, sorted by relevance\n3. Recommended posting time\n4. Image or visual recommendation (description)\n5. Alternative version, shorter or with a different tone\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, AUDIENCE\n- Skill-specific: sender, brand voice, content strategy\n- Domain knowledge: social media marketing, algorithm optimization, hashtag strategies, engagement tactics\n- Constraint: no misleading claims, no invented numbers or results. Comply with platform guidelines.\n- Address the user in a professional manner throughout.\n\n# INSTRUCTIONS\n\n## Step 1: Analyze platform best practices\nTake into account the character limits, common formatting and algorithm preferences of the chosen platform.\n\n## Step 2: Develop the hook\nDevelop 2 to 3 hook variants and select the strongest one. The first line decides the reach.\n\n## Step 3: Structure the post\nStructure the post according to the chosen content type. Format it to fit the platform, including line breaks, emoji use and length.\n\n## Step 4: Call to action and hashtags\nAdd a natural call to action or an engagement question. Create matching hashtags as a mix of reach and niche.\n\n## Step 5: Alternative version and visual\nCreate a shorter or tonally different alternative. Add a visual recommendation for maximum impact.\n\n# QUALITY CONTROL\n[ ] The post stays within the platform-specific character limit\n[ ] The hook line creates curiosity or resonance\n[ ] The call to action is clear and action-oriented\n[ ] The hashtags are relevant and mix reach with niche\n[ ] The tone matches the brief\n[ ] Assumptions, where made, are clearly flagged as such\n[ ] The post is ready to publish immediately\n\n# CONVERSATION START\nHello. Let's create a social media post together. Please tell me:\n1. Platform, for example LinkedIn, Instagram or X/Twitter\n2. Topic or key message\n3. Audience, who you want to reach\n4. Content type, for example educational, story, opinion or promotion\n5. Tone, for example professional, casual or pointed",
  "einrichtung": {
    "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.",
    "plattformen": [
      {
        "plattform": "ChatGPT",
        "anbieter": "OpenAI",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Click your profile picture and select \"Skills\".",
          "Click \"Create skill\" and paste the copied text as the instruction.",
          "Adjust inputs, outputs and format where your case requires it.",
          "Save the skill. It is available in all chats from that point on."
        ],
        "doku": {
          "label": {
            "de": "OpenAI Dokumentation: Skills in ChatGPT",
            "en": "OpenAI documentation: Skills in ChatGPT"
          },
          "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt"
        }
      },
      {
        "plattform": "Claude",
        "anbieter": "Anthropic",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open claude.ai and go to \"Skills\" in your profile.",
          "Create a new skill and paste the copied text as the instruction.",
          "The skill works in claude.ai, in Claude Code and through the API.",
          "Available on the Pro, Max, Team and Enterprise plans."
        ],
        "doku": {
          "label": {
            "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen",
            "en": "Anthropic documentation: Creating custom skills"
          },
          "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen"
        }
      },
      {
        "plattform": "Copilot Studio",
        "anbieter": "Microsoft",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open Copilot Studio and create a new agent.",
          "Paste the copied text as the instruction.",
          "Connect knowledge sources and tools where needed.",
          "Publish the agent for yourself or for your organisation."
        ],
        "doku": {
          "label": {
            "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen",
            "en": "Microsoft documentation: Create and deploy an agent"
          },
          "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started"
        }
      },
      {
        "plattform": "Langdock",
        "anbieter": null,
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open the sidebar and click \"Add skill\".",
          "Paste the copied text directly as the instruction.",
          "Connect the skill to integrations such as Gmail or Slack where needed.",
          "Save the skill and release it for yourself or your team."
        ],
        "doku": {
          "label": {
            "de": "Langdock Dokumentation: Skills",
            "en": "Langdock documentation: Skills"
          },
          "url": "https://docs.langdock.com/de/product/chat/skills"
        }
      }
    ]
  },
  "itemIcon": "share-2",
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}