The SEO Briefing takes a primary keyword, a target audience and a content type, and turns them into a complete working document for writers: a keyword cluster with secondary keywords and long-tail variants, a search intent classification, an analysis of the currently leading competitors including identifiable gaps, and a concrete H1/H2/H3 outline with meta tag suggestions. It is built for SEO managers, content strategists and marketing teams who work in house or with external writers and want to bundle the research effort before the actual writing begins.
\nDeliberate boundary: the briefing does not run a live search in an actual keyword tool or search results view. Figures on search volume, difficulty and current rankings are estimates based on experience, not measured data. For reliable numbers, checking a real keyword research platform and the current search results remains mandatory before committing budget or editorial time.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: seo-briefing.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Set keyword and audience", "beschreibung": "The primary keyword, target audience and content type are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Determine search intent and build keyword cluster", "beschreibung": "Search intent is determined, and the primary keyword is expanded with ten to fifteen secondary keywords.", "rolle": "automatisch" }, { "nr": 3, "titel": "Analyze competitors", "beschreibung": "The top 5 results are examined for structure, length, strengths and gaps.", "rolle": "automatisch" }, { "nr": 4, "titel": "Assemble content structure and briefing", "beschreibung": "The H1/H2/H3 outline, LSI keywords, meta tag suggestions and, where relevant, featured snippet optimization are brought together.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished SEO briefing", "beschreibung": "Keyword cluster, competitor analysis, outline and meta tag recommendations are ready, usable immediately as a writing template.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the skill", "text": "The skill text is copied into the AI tool of choice, and the placeholders are filled in with the primary keyword and target audience." }, { "titel": "Check the keyword cluster", "text": "Industry specific terms that the skill cannot know are added." }, { "titel": "Use the outline as a writing template", "text": "The outline is passed directly to writers or used as a basis by the team itself." }, { "titel": "Track after publication", "text": "Rankings are monitored and the briefing is adjusted as needed." } ], "zutaten": [ "Primary keyword", "Target audience", "Content type" ], "beispielSzenario": "An SEO manager creates a briefing for an external writer on the topic of AI tools for small and medium sized businesses. She enters the primary keyword and the target audience. The skill delivers a complete briefing with a keyword cluster of more than fifteen keywords, an analysis of the current top 10 results, identifiable content gaps and a concrete H1/H2/H3 outline, ready to use for writing.", "eingaben": [ { "feld": "Primary keyword", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Content type, e.g. guide, comparison, how to", "pflicht": true }, { "feld": "Target URL or domain", "pflicht": false }, { "feld": "Language and market, e.g. DACH, US (default: DACH)", "pflicht": false }, { "feld": "Existing rankings", "pflicht": false }, { "feld": "Content goal, e.g. traffic, leads, thought leadership", "pflicht": false } ], "ausgabe": "A structured briefing with keyword cluster, search intent analysis, competitor analysis of the top 5 results, recommended content structure, LSI keywords, word count recommendation, meta tag suggestions and, where relevant, a recommendation for featured snippet optimization.", "prompt": "# DESCRIPTION\nYou create a complete SEO content briefing from a primary keyword, including keyword cluster, search intent analysis, competitor analysis and structure recommendation. The result is a briefing that can be used immediately, letting a writer start writing right away without doing their own SEO research. Address the user in a professional manner throughout.\n\n# INPUT\n- Primary keyword (required)\n- Target audience (required)\n- Content type, e.g. guide, comparison, how to (required)\n- Target URL or domain (optional)\n- Language and market, e.g. DACH, US (optional, default: DACH)\n- Existing rankings (optional)\n- Content goal, e.g. traffic, leads, thought leadership (optional)\n\nIf required information is missing, ask specific follow-up questions before starting the analysis. Where you have to work without reliable data, for example on search volume or competitor rankings, mark every estimate explicitly as an assumption or estimate, not as a measured fact.\n\n# OUTPUT\nA structured content briefing:\n1. Keyword cluster: primary keyword plus 10 to 15 secondary keywords and long-tail variants, with an estimate of search volume and difficulty\n2. Search intent analysis: informational, navigational or transactional, with rationale\n3. Competitor analysis of the top 5 results: structure, length, strengths, identifiable gaps\n4. Recommended content structure with H1, H2 and H3\n5. Semantically related terms (LSI keywords) for natural integration\n6. Recommended word count\n7. Meta tag recommendations (title, description)\n8. Featured snippet optimization, if relevant\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill specific: domain, existing rankings, content goal\n- Domain knowledge: SEO strategy, keyword research, on-page optimization, content structuring\n- Constraint: figures on search volume are estimates based on experience, not exact measured data from a tool. For reliable numbers, checking a real keyword research platform remains mandatory.\n\n# WORK INSTRUCTIONS\n## Step 1: Analyze search intent\nDetermine the search intent behind the primary keyword (informational, navigational, transactional). Derive the appropriate content type and the right tone from this.\n\n## Step 2: Build the keyword cluster\nExpand the primary keyword with 10 to 15 secondary keywords and long-tail variants. Add estimates of search volume and difficulty, clearly marked as an estimate.\n\n## Step 3: Analyze competitors\nAnalyze the currently leading results for the primary keyword: structure, length, content. Identify strengths and concrete gaps that your content can close.\n\n## Step 4: Develop the content structure\nDevelop an outline with H1, H2 and H3 that covers the keyword cluster and closes the competitor gaps. Assign the LSI keywords to the matching sections.\n\n## Step 5: Finalize the briefing\nBring all elements together into one structured briefing. Add meta tag recommendations and, if relevant, a recommendation for featured snippet optimization.\n\n### Rules\n- Every search volume or ranking figure without a reliable source is marked as an estimate or assumption.\n- The keyword cluster contains at least 15 keywords.\n- The outline is concrete enough that a writer can start writing directly without follow-up questions.\n\n### No-gos\n- Do not present invented exact search volume figures as established facts.\n- Do not deliver a competitor analysis without naming concrete gaps.\n\n# DEFINITION OF DONE\n[ ] Keyword cluster created with at least 15 keywords\n[ ] Search intent clearly defined and justified\n[ ] Top 5 competitors analyzed with concrete gaps\n[ ] Content structure (H1, H2, H3) usable immediately as a writing template\n[ ] LSI keywords assigned for natural integration\n[ ] Recommended word count stated\n[ ] Meta tag recommendations included\n[ ] All estimates marked as such\n\n# CONVERSATION START\nLet's create your SEO content briefing. I need the following from you:\n1. Primary keyword, what topic should the content rank for?\n2. Target audience, who do you want to reach?\n3. Content type, guide, comparison, how to, or something else?\n4. Optional: domain, existing rankings, or a concrete content goal", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "search", "recommended": [ { "slug": "claude-seo", "category": "tool", "name": "claude-seo", "teaser": "claude-seo is an open source SEO skill and subagent suite for Claude Code that runs technical audits, content quality checks, schema markup and AI visibility analysis through 25 skills and 18 parallel agents.", "domaene": "SEO & KI-Sichtbarkeit" }, { "slug": "geo-seo-claude", "category": "tool", "name": "geo-seo-claude", "teaser": "geo-seo-claude is an open source Claude Code skill suite that audits websites for citability in AI search systems such as ChatGPT, Claude, Perplexity, and Google AI Overviews.", "domaene": "SEO & KI-Sichtbarkeit" }, { "slug": "google-search-console", "category": "tool", "name": "Google Search Console", "teaser": "Google's free diagnostic tool for tracking search performance, managing sitemaps, and diagnosing indexing issues to monitor a website's visibility in Google Search.", "domaene": "SEO & KI-Sichtbarkeit", "logoFile": "google-search-console.png", "logoEinzug": 1 }, { "slug": "blog-seo-spur", "category": "workflow", "name": "The Blog SEO Track", "teaser": "The Blog SEO Track automatically checks every blog draft for SEO issues as soon as it enters review and leaves a prioritized list of optimization suggestions directly in the CMS.", "domaene": "SEO & KI-Sichtbarkeit", "itemIcon": "search" }, { "slug": "change-briefing", "category": "skill", "name": "The Change Briefing", "teaser": "Builds a complete communication plan for change projects from audiences, core messages and timeline, including a cascade and honest FAQ.", "domaene": "Menschen & Organisation", "itemIcon": "refresh-cw" }, { "slug": "event-paket", "category": "skill", "name": "The Event Package", "teaser": "Turns a handful of event details into a complete promotion package, covering invitation emails, social posts, landing page copy and a follow-up plan.", "domaene": "Marketing & Kampagnen", "itemIcon": "calendar-heart" }, { "slug": "kaltakquise-drehbuch", "category": "skill", "name": "The Cold Outreach Playbook", "teaser": "Builds a multi-stage, cross-channel cold outreach sequence across email, LinkedIn and optionally phone from a few prospect details, with a timing plan, talking points and GDPR-compliant messages including opt-out.", "domaene": "Vertrieb & Outreach", "itemIcon": "phone-outgoing" }, { "slug": "nachfass-konzept", "category": "skill", "name": "The Follow-up Sequence", "teaser": "Plans and drafts a multi-step follow-up sequence after a business contact, with a rotating focus per email, an opt-out notice, and a GDPR reference in every template.", "domaene": "Vertrieb & Outreach", "itemIcon": "mail-check" }, { "slug": "anzeigentext-schreiber", "category": "assistent", "name": "The Ad Copy Writer", "teaser": "The Ad Copy Writer analyzes an existing ad text for Google Ads, Meta Ads or LinkedIn and returns three to five optimized, platform-compliant variants, each with a rationale for the change.", "domaene": "Marketing & Kampagnen", "itemIcon": "megaphone" }, { "slug": "testvarianten-planer", "category": "assistent", "name": "The A/B Test Planner", "teaser": "From an element to test and an optimization goal, concrete A/B test ideas emerge, each with a hypothesis, a control variant and a test variant, ready to use for your next experiment.", "domaene": "Marketing & Kampagnen", "itemIcon": "split" } ] }