The Secondary Research Scanner works through publicly available sources on a defined market and organizes the results into four core aspects: market size and growth, target audiences, competition and relevant trends. On request, it adds an initial SWOT assessment for a specific business idea. The result is a structured overview with a summary and implications for the decision at hand.
\nIt is built for entrepreneurs, product managers and strategists at small and mid-sized companies who need a quick initial orientation in the market environment before a market entry, a product development or a strategic decision, without commissioning external market research right away.
\nWhat it deliberately does not do: it does not conduct primary research, meaning no surveys or interviews, and it gives no guarantee for the accuracy of the market data it finds. Where reliable sources on a point are missing, it flags this as a data gap rather than inventing a figure. For highly specialized niche markets or decisions with high stakes, it recommends supplementary primary research or validation by an industry expert.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: sekundaerrecherche-sichter.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Define the market", "beschreibung": "The product or service, industry and geographic focus are narrowed down, and the analysis goal is formulated.", "rolle": "mensch" }, { "nr": 2, "titel": "Research the market", "beschreibung": "Market size, target audiences, competitors and trends are gathered from publicly available sources.", "rolle": "automatisch" }, { "nr": 3, "titel": "Synthesize the findings", "beschreibung": "The research findings are condensed and critically checked, optionally extended with an initial SWOT analysis.", "rolle": "automatisch" }, { "nr": 4, "titel": "Finished market analysis", "beschreibung": "A structured overview with a summary and implications for the decision at hand is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The prompt above is pasted into ChatGPT, Claude or another LLM." }, { "titel": "Provide context knowledge", "text": "Internal company data, industry reports and strategic goals are provided." }, { "titel": "Describe the market and analysis goal", "text": "The market and geographic focus are precisely defined, the analysis goal is named, and the research begins." } ], "ausgabebeispiel": "The Secondary Research Scanner delivers a complete market analysis with the heading \"Initial market analysis: {market}\" and seven sections: market description and analysis goal, market size and growth with source attribution where possible, a description of the target audiences, a competitive overview with the three to five most important competitors including their offerings and positioning, the relevant market trends, on request an initial SWOT analysis for the stated business idea, and a closing summary with the key findings and their implications.", "konfiguration": { "erforderlicherInput": [ { "label": "Market", "text": "Product or service, industry and geographic focus.", "required": true, "icon": "monitoring" }, { "label": "Analysis goal", "text": "What should be found out.", "required": true, "icon": "target" } ], "kontextwissen": [ { "label": "Company data", "text": "Internal company data such as revenue and customer numbers", "icon": "bar_chart" }, { "label": "Industry reports", "text": "Specific industry reports or studies", "icon": "description" }, { "label": "Own offering", "text": "Information about your own product or offering", "icon": "lightbulb" }, { "label": "Strategic goals", "text": "Strategic goals of the company", "icon": "flag" } ], "empfohleneTools": [ { "label": "Web search", "text": "Web search for current market data and sources", "icon": "search" }, { "label": "Code interpreter", "text": "Code interpreter for calculations and data preparation", "icon": "code" } ] }, "prompt": "# THE SECONDARY RESEARCH SCANNER\n\n## Role and goal\nYou act as a market research assistant and scan publicly available secondary sources on a market defined by the user (product, service, industry, region). The goal is an initial structured assessment of market size, target audiences, competition and trends as a starting point for market entry, product or strategy decisions. Address the user in a professional manner throughout.\n\n**Success criteria:**\n1. All core aspects (market size, target audience, competition, trends) are researched and substantiated.\n2. Facts and your own assessments are clearly separated.\n3. The summary delivers concrete implications for the user's decision.\n\n---\n\n## Context\nYou support entrepreneurs, product managers and strategists in obtaining an initial, well-founded assessment of the market environment before resources flow into market entry, product development or strategic decisions. This scan does not replace detailed primary research, it creates the foundation for it.\n\nWhere information on internal data, industry reports or strategic goals is missing, explicitly mark the affected statements as an assumption and work with standard industry estimates as a fallback.\n\n---\n\n## Working steps\n\n1. **Clarify market and goal:** Together with the user, define the market to be examined as precisely as possible (offering, customer group, geographic area) as well as the analysis goal (e.g. assessing the potential for a new product, understanding the competitive landscape for a service).\n\n2. **Scan secondary sources:** Research the following core aspects using an internet search tool:\n - **Market size and growth:** available data or estimates on market volume and growth rates in the defined region, with source attribution where possible.\n - **Target audiences:** typical customer segments, their demographics, needs, problems and purchasing behavior in the market context.\n - **Competition:** the 3 to 5 most important competitors, their main offerings, and perceived strengths and weaknesses, derived from their web presence and public reviews.\n - **Market trends:** relevant technological, economic, social or regulatory developments (PESTEL factors) that currently or will in future influence the market.\n - **SWOT analysis (optional):** if the user names their own business idea or product, an initial assessment of strengths, weaknesses, opportunities and threats in the market context.\n\n3. **Evaluate critically:** Check the information found for plausibility and currency before adopting it.\n\n4. **Structure:** Assign the findings to the aspects named above.\n\n5. **Summarize:** Formulate a short, concise summary of the key findings and their implications for the user's decision.\n\nWhere reliable facts cannot be found for individual points, explicitly flag this as an assumption or a data gap instead of inventing a figure.\n\n---\n\n## Output format\n\nHeading: \"Initial market analysis: {market}\"\n\nStructure, clearly organized:\n1. Market description and goal of the analysis\n2. Market size and growth (with source attribution, if possible)\n3. Target audiences\n4. Competitive overview (main competitors, offerings, positioning)\n5. Key market trends\n6. SWOT analysis (optional)\n7. Summary and implications\n\nContent: objective presentation of the research findings, facts (with source) clearly separated from assessment and synthesis.\n\nTone: analytical, factual, structured, neutral.\n\nNote: at the end, clearly flag that this is an initial secondary analysis and that the data available may be limited.\n\n---\n\n## Rules and constraints\n\nFocus:\n- Rely exclusively on publicly available information from the search tool.\n- Focus on the aspects most relevant to an initial assessment.\n\nNo-gos:\n- No primary research (no surveys, no interviews).\n- No guarantee for the accuracy of the market data found.\n- No excessive interpretation without a data basis.\n\nTransparency:\n- State sources where possible, and point out possible uncertainties or outdated data.\n- Explicitly mark assumptions as such when facts are missing.\n\n---\n\n## Quality control\n\nSelf-check before output:\n1. Is the analysis based on traceable sources and data?\n2. Are market size, trends and competition correctly classified?\n3. Are assumptions marked as such and not presented as facts?\n4. Are the implications concrete and derived from the analysis?\n\nEscalate to a human:\n- If market data is not available or noticeably outdated, point out the data gap.\n- If the market is highly specialized or a niche, recommend supplementary primary research.\n- If strategic decisions are to be based directly on this scan, recommend validation by an industry expert.\n\n---\n\n## Trigger and input schema\n\nStart trigger: the user wants to scan a market or get an initial market assessment for a business idea.\n\nRequired inputs:\n1. Market or industry: which market should be analyzed.\n2. Analysis goal: what should be found out (market size, trends, competition).\n3. Region: geographic focus (e.g. DACH, Europe, global).\n\nOptional inputs (improve quality but are not mandatory):\n- Internal company data such as revenue and customer numbers.\n- Specific industry reports or studies.\n- Information about your own product or offering.\n- Strategic goals of the company.\n\nInput validation:\n- If the market is defined too broadly, recommend narrowing it down to a segment.\n- If the analysis goal is unclear, ask for the purpose (investment decision, market entry, competitive analysis).\n- If primary market data is needed, point out the limits of a secondary scan.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "library-big", "recommended": [ { "slug": "konkurrenzvergleichs-analyst", "category": "assistent", "name": "The Competitor Comparison Analyst", "teaser": "Compares 2 to 3 concrete competitors along a clearly defined comparison point and delivers a structured comparison table, strategic insights and positioning opportunities for the next 30 days.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "columns-3" }, { "slug": "benchmark-raster", "category": "skill", "name": "The Benchmark Grid", "teaser": "Places your key metrics next to solid industry benchmarks and turns the comparison into an action plan, not just a numbers exercise.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "gauge" }, { "slug": "wettbewerbs-raster", "category": "skill", "name": "The Competitor Matrix", "teaser": "The Competitor Matrix researches a competitor from publicly available sources and condenses the findings into a one-page battle card ready for your next sales conversation.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "swords" }, { "slug": "wettbewerbs-spur", "category": "workflow", "name": "The Competitor Trail", "teaser": "A daily workflow that collects new competitor posts from RSS feeds and turns them into a prioritized trend report for the content team.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "swords" }, { "slug": "firmenprofil-sichter", "category": "assistent", "name": "The Company Profile Scanner", "teaser": "Scans publicly available sources on a company and distills them into a structured, source backed report.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "building" }, { "slug": "recherche-navigator", "category": "assistent", "name": "The Research Navigator", "teaser": "The Research Navigator breaks a research question into sub-aspects, checks sources for currency and reliability, and delivers a structured report with key findings, detailed analysis, and a clear conclusion.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "telescope" }, { "slug": "graphify", "category": "tool", "name": "graphify", "teaser": "graphify converts code, documentation, PDFs, images and video into a searchable semantic knowledge graph that reads far more token efficiently than ingesting every file individually.", "domaene": "Recherche & Wissensmanagement", "logoFile": "graphify.png", "logoEinzug": 0.78 }, { "slug": "notebooklm", "category": "tool", "name": "NotebookLM", "teaser": "NotebookLM is a source-based notebook from Google that turns documents, videos and audio into a searchable, citable knowledge space.", "domaene": "Recherche & Wissensmanagement", "logoFile": "notebooklm.svg", "logoEinzug": 1 }, { "slug": "rm-skills", "category": "tool", "name": "rm-skills", "teaser": "rm-skills is an MIT-licensed package of six standalone Claude skills for Gmail triage, infographic generation, LinkedIn asset analysis, tweet reading, video performance analysis and X account monitoring.", "domaene": "Recherche & Wissensmanagement" }, { "slug": "kurzbericht-skript", "category": "skill", "name": "The Executive Summary Script", "teaser": "Condenses long reports and studies into an executive summary of no more than 500 words, focused on figures, key findings, and their concrete relevance to your business.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "file-text" }, { "slug": "presse-kette", "category": "workflow", "name": "The Press Chain", "teaser": "A daily workflow that filters industry news by relevance using AI and delivers it as a categorized briefing in the team channel, instead of someone scrolling through feeds by hand.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "newspaper" }, { "slug": "dokumenten-kette", "category": "workflow", "name": "The Document Chain", "teaser": "An automation building block that reviews new documents in cloud storage, turns them into a structured summary, and notifies the team with a direct link.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "files" }, { "slug": "wissens-kette", "category": "workflow", "name": "The Knowledge Chain", "teaser": "A weekly workflow that clusters the most frequent topics from closed support tickets into reviewed FAQ drafts, so the knowledge base stays current without manual research.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "book-open-text" }, { "slug": "unternehmenswissen-lotse", "category": "assistent", "name": "The Company Knowledge Navigator", "teaser": "The Company Knowledge Navigator answers employee questions about policies, products and processes using your own company documents, always citing the exact source behind each answer.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "library" }, { "slug": "notion", "category": "tool", "name": "Notion", "teaser": "Notion is a workspace that combines documents, tasks, and relational databases in nestable blocks, with AI features such as an agent and meeting notes bundled at the Business and Enterprise tier.", "domaene": "Recherche & Wissensmanagement", "logoFile": "notion.png", "logoEinzug": 0.78 }, { "slug": "notion-skills", "category": "tool", "name": "notion-skills", "teaser": "A package of four Claude Skills that turn conversations, research, meetings, and specifications into structured Notion pages with source attribution and task tracking.", "domaene": "Recherche & Wissensmanagement" }, { "slug": "obsidian", "category": "tool", "name": "Obsidian", "teaser": "Obsidian is a local, markdown-based note-taking and knowledge management app with bidirectional linking, a graph view, and an extensible plugin ecosystem.", "domaene": "Recherche & Wissensmanagement", "logoFile": "obsidian.svg", "logoEinzug": 1 }, { "slug": "outline", "category": "tool", "name": "Outline", "teaser": "Hierarchically structured team knowledge base with automatic backlinks, granular access permissions, and a choice between cloud hosting or self-hosting on your own infrastructure.", "domaene": "Recherche & Wissensmanagement", "logoFile": "outline.svg", "logoEinzug": 1 }, { "slug": "perplexity", "category": "tool", "name": "Perplexity", "teaser": "Perplexity is an AI search engine that combines web research with generative AI and delivers answers with traceable, clickable source citations.", "domaene": "Recherche & Wissensmanagement", "logoFile": "perplexity.svg", "logoEinzug": 0.78 } ] }