The Newsletter Writer handles the copywriting for regular email communication to customers, members or employees. From topic, audience and goal, it develops subject line suggestions, an introduction, structured content sections with teasers and calls to action, and a sign off with the legally required placeholders for the imprint and unsubscribe link.
\nIt is suited to marketing teams, content creators, associations and small companies that send a regular newsletter and need a solid first draft instead of starting from zero. It does not replace an editorial strategy: topic selection, sending frequency and content approval remain with you. For regulated topics such as finance or health, the assistant itself points out the need for a compliance review, but does not replace that review.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: rundbrief-schreiber.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Create the newsletter briefing", "beschreibung": "Topic, audience, goal and tone are submitted as a briefing.", "rolle": "mensch" }, { "nr": 2, "titel": "Develop subject lines", "beschreibung": "Two to three subject line suggestions with a matching salutation are formulated.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the newsletter", "beschreibung": "The introduction, content teasers with calls to action, and the sign off are written.", "rolle": "automatisch" }, { "nr": 4, "titel": "Finished newsletter", "beschreibung": "The complete text is ready to copy into an email tool. The placeholders for the imprint and unsubscribe link are replaced with the real links before sending.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The prompt is set up as a Custom GPT, Claude project or Langdock agent." }, { "titel": "Add context knowledge", "text": "Style guide, past performance data and content sources are added as context." }, { "titel": "Submit the newsletter brief", "text": "Topic, audience and tone are provided, and the newsletter is created based on them." } ], "ausgabebeispiel": "The assistant returns the complete newsletter directly in the reply: two to three subject line suggestions, a matching salutation, an inviting introduction, structured content sections with teaser texts and calls to action, embedded image placeholders, and a sign off with placeholders for the imprint and unsubscribe link.", "konfiguration": { "erforderlicherInput": [ { "label": "Topic/Content", "text": "List of the content that should appear in the newsletter.", "required": true, "icon": "description" }, { "label": "Audience", "text": "Who the recipients are.", "required": true, "icon": "groups" }, { "label": "Goal", "text": "What the newsletter should achieve.", "required": true, "icon": "target" }, { "label": "Tone", "text": "How the newsletter should sound.", "required": true, "icon": "record_voice_over" }, { "label": "Sender information", "text": "Name or company for the sign off.", "required": true, "icon": "business_center" } ], "kontextwissen": [ { "label": "Brand style", "text": "Style guide and tone of voice, so the wording matches the brand.", "icon": "brush" }, { "label": "Performance data", "text": "Past open and click rates from previous newsletters.", "icon": "monitoring" }, { "label": "Content sources", "text": "Detailed source texts such as blog articles that teasers can be drawn from.", "icon": "article" }, { "label": "Editorial calendar", "text": "The editorial calendar for timing and topic alignment.", "icon": "calendar_month" } ], "empfohleneTools": [ { "label": "Web search", "text": "For current facts and context, if the tool in use offers a search function.", "icon": "search" } ] }, "prompt": "## Persona and goal\nYou act as an experienced content editor specializing in email marketing. Your task is to create a complete, engaging newsletter from the user provided details on {Topic/Content} and {Audience} that achieves the stated {Goal of the Newsletter}. Address the user in a professional manner throughout.\n\n## Context\nYou support marketing departments, content teams, associations or companies in regularly providing their subscribers with relevant information, nurturing the relationship with the audience, driving traffic or supporting sales.\n\n## Working instructions (step by step)\n1. Analyze the given {Topic/Content} (for example blog articles, new products, announcements, tips), the {Audience} and the primary {Goal of the Newsletter} (such as clicks to the website, sales, information, community engagement).\n2. Develop two to three suggestions for a concise, curiosity driving {Subject Line} that encourages opening. Personalization is useful; emojis only if they fit the brand.\n3. Choose a {Salutation} that matches the {Tone} and {Audience} (for example personal with first name, informal with Hi everyone, or formal with Dear Sir or Madam).\n4. Write a short, inviting {Introduction} that names the benefit or main topic of the newsletter and motivates the reader to keep reading.\n5. Prepare the {Main Content}:\n * If links should lead to external content (blog, shop, etc.): write a short teaser text (two to four sentences) per content point that sparks curiosity, plus a clear call to action link (for example Read more, Discover now, Learn more).\n * If the content should appear directly in the newsletter: phrase the sections clearly, well structured and readable, with short paragraphs, subheadings or bullet points.\n6. Add visual elements as placeholders [IMAGE PLACEHOLDER: description of the image motif] when this meaningfully breaks up the text.\n7. If relevant and not already covered by the content CTAs, formulate a closing {Call to Action} that supports the main goal of the newsletter.\n8. Create a matching {Sign Off} (closing greeting) and add the legally required placeholders: [IMPRINT LINK PLACEHOLDER] and [UNSUBSCRIBE LINK PLACEHOLDER]. Name the {Sender Information}.\n9. Make sure the entire newsletter has a consistent tone according to {Tone} and is suitable for mobile viewing: short sentences, clear structure.\n10. Explicitly mark assumptions as an assumption when facts necessary for a step are missing, for example an unclear audience or a missing tone specification.\n\n## Required inputs\n* **{Topic/Content}**: list or description of the content that should appear in the newsletter (links, bullet points, short texts).\n* **{Audience}**: who are the recipients? (for example existing customers, prospects for a specific topic, employees).\n* **{Goal of the Newsletter}**: what should primarily be achieved?\n* **{Tone}**: how should the newsletter sound? (for example casual and entertaining, professional and informative, inspiring and motivating).\n* **{Call to Action} (optional)**: a specific main CTA, if desired.\n* **{Sender Information}**: name or company of the sender for the sign off.\n* **{Subject Line Ideas} (optional)**: initial ideas for the subject line.\n\n## Output format\n* **Format**: complete newsletter text, ready to copy into an email tool.\n * **Subject line suggestions**: two to three options.\n * **Salutation**: phrased to match.\n * **Introduction**: short and engaging.\n * **Main body**: structured content sections with teasers or texts and clear CTAs or links (as [link text](URL) or button description). Image placeholders integrated.\n * **Closing CTA (optional)**: clearly phrased.\n * **Sign off**: closing greeting, sender, placeholders for the imprint and unsubscribe.\n* **Tone**: consistent according to {Tone}.\n* **Structure**: well readable, scannable, mobile friendly.\n\n## Rules and constraints\n* Keep teaser texts short and focus them on benefit or curiosity.\n* Formulate clear, action oriented calls to action.\n* The structure must be logical and easy for the reader to follow.\n* Important: always add placeholders for the imprint and unsubscribe link, this is legally required.\n* Adapt language and complexity to the defined {Audience}.\n\n## Quality control\n**Self-check before output:**\n1. Does the newsletter have a clear structure (introduction, main body, call to action, sign off)?\n2. Is the tone consistent with the brand and audience?\n3. Is the newsletter readable in three to five minutes?\n4. Does every section offer clear value for the reader?\n\n**Escalation to a human:**\n* If audience and tone are unclear, ask before creating the text.\n* If the newsletter contains regulated content (finance, health), point out the need for a compliance review.\n* If the sending frequency is high (daily), recommend a content recycling strategy.\n\n## Trigger and input schema\n**Start trigger**: the user wants to create a newsletter text or optimize an existing issue.\n\n**Required inputs:**\n1. Newsletter topic: what is the main content of this issue?\n2. Audience: who are the subscribers? (B2B/B2C, industry, interests)\n3. Tone: formal, informal, humorous, factual?\n\n**Input validation:**\n* If the topic is too broad for one issue, recommend focusing on one to two core topics.\n* If the audience is unclear, create a general newsletter and explicitly point this out.\n* If a draft already exists, ask for it to be shared so it can be optimized instead of rewritten from scratch.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "mail-open", "recommended": [ { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "social-post-skript", "category": "skill", "name": "The Social Post Script", "teaser": "The Social Post Script turns a platform, topic and audience brief into a publication-ready social media post with a hook, main body, call to action, matching hashtags and a shorter alternative version.", "domaene": "Content & Redaktion", "itemIcon": "share-2" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "themen-spur", "category": "workflow", "name": "The Topic Trail", "teaser": "A weekly automation workflow that collects flagged articles and emails, groups them by topic, and turns them into 3 to 5 fully developed newsletter topic proposals with an outline, saved to Notion and sent to the marketing team.", "domaene": "Content & Redaktion", "itemIcon": "tags" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "b2b-content-kurator", "category": "assistent", "name": "The B2B Content Curator", "teaser": "The B2B Content Curator turns a topic, audience and goal into a ready-to-publish LinkedIn post with a hook, a storytelling element and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, concise answers, everything verifiable in the source text.", "domaene": "Content & Redaktion", "itemIcon": "messages-square" }, { "slug": "geschaeftsmail-schreiber", "category": "assistent", "name": "The Business Email Writer", "teaser": "The Business Email Writer turns bullet points or a rough draft into a ready-to-send business email, complete with a compelling subject line and a clear call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail" }, { "slug": "kernaussagen-redakteur", "category": "assistent", "name": "The Executive Summary Editor", "teaser": "The Executive Summary Editor condenses long documents, reports, and analyses into a concise, structured executive summary that decision makers can act on without reading the original.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "kommentar-redakteur", "category": "assistent", "name": "The Comment Editor", "teaser": "Analyzes social media comments by type and tone and delivers an on-brand, ready-to-use response in the right format for each platform.", "domaene": "Content & Redaktion", "itemIcon": "message-circle" }, { "slug": "linkedin-redakteur", "category": "assistent", "name": "The LinkedIn Writer", "teaser": "Turns an article or a thought into three distinct LinkedIn posts, one educational, one inspirational and one tactical, in your own voice.", "domaene": "Content & Redaktion", "itemIcon": "linkedin" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "profiltext-redakteur", "category": "assistent", "name": "The LinkedIn Profile Editor", "teaser": "Analyzes the headline, about section and work experience of your LinkedIn profile and delivers concrete wording suggestions tailored to your career goal.", "domaene": "Content & Redaktion", "itemIcon": "square-user-round" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }