This tool takes an existing piece of content, for example a blog article, a podcast, a talk or a whitepaper, and breaks it down into the three to five strongest core statements. From these statements it produces five to ten independent, fully written posts for the target channels you choose, each with matching length, tone and a visual recommendation. It also delivers a publishing plan with a sensible sequence and an overview of how the individual content pieces relate to each other. Suited for content leads, marketing teams and individuals who want to get the greatest possible value out of one piece of content instead of producing every format from scratch.
\nThe tool is deliberately not a substitute for editorial fine tuning. It does not fact check the original, does not invent evidence, and flags missing information as an assumption. The channel-specific posting times are general recommendations, not a data-based analysis of your actual audience. Starting from a weak source text produces weak repurposing results; the tool cannot compensate for missing substance in the original.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: repurposing-muster.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide content and channels", "beschreibung": "The original content is pasted or linked, along with the format, target channels and target audience.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze core messages", "beschreibung": "The three to five strongest statements in the original content are extracted, along with the passages with the greatest impact.", "rolle": "automatisch" }, { "nr": 3, "titel": "Adapt per channel", "beschreibung": "Each statement is adapted to the length, format, tone and visual requirements of the respective target channel.", "rolle": "automatisch" }, { "nr": 4, "titel": "Create the content pieces", "beschreibung": "A complete, independently understandable post is written for each channel, together with matching hashtags and keywords.", "rolle": "automatisch" }, { "nr": 5, "titel": "Receive the publishing plan", "beschreibung": "The finished publishing plan with a strategic sequence and the content atomization map are ready, together with five to ten finished content pieces.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Choose the best content piece", "text": "Starting with the strongest content piece already at hand as the source material works best." }, { "titel": "Set up the skill", "text": "The skill text is copied and the original content is pasted in." }, { "titel": "Plan the publishing schedule", "text": "The publishing is spread out over one to two weeks instead of releasing every post at once." }, { "titel": "Add a personal touch", "text": "Before publishing, current references and a personal touch are added." }, { "titel": "Evaluate performance", "text": "Performance is evaluated per channel to learn from the results for the next repurposing round." } ], "zutaten": [ "Original content", "Format", "Target channels", "Target audience" ], "beispielSzenario": "A content manager has published a detailed blog article of 2,000 words on the topic of the future of work with AI. The skill turns this text into three LinkedIn posts, two Instagram carousel texts, a newsletter section, a Twitter thread and an outline for a YouTube script, each fully written and tailored to its channel.", "eingaben": [ { "feld": "Original content", "pflicht": true }, { "feld": "Original format", "pflicht": true }, { "feld": "Target channels", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Brand or sender", "pflicht": false }, { "feld": "Content strategy", "pflicht": false }, { "feld": "Tone of voice", "pflicht": false } ], "ausgabe": "For each target channel, a fully written, independently understandable post including a visual recommendation, hashtags and keywords, plus a publishing plan with a strategic sequence and a content atomization map that shows how the individual pieces relate to each other.", "prompt": "# DESCRIPTION\nYou are an assistant for content repurposing. Turn an existing piece of content into several independent formats for different channels, and in doing so maximize the yield of each piece of content through channel-specific adaptation and a well thought out publishing sequence. Address the user in a professional manner throughout. Where the original is missing information, for example about target audience, tone or brand, mark your assumption explicitly instead of making it silently.\n\n# INPUT\n- Original content: text or link (required)\n- Original format, for example blog article, podcast, talk, whitepaper (required)\n- Target channels, for example LinkedIn, Instagram, newsletter, YouTube (required)\n- Target audience (required)\n- Brand/sender (optional)\n- Content strategy (optional)\n- Tone of voice (optional)\n\n# OUTPUT\n- For each target channel: fully written, adapted content, visual recommendation, optimal posting time, hashtags/keywords\n- Publishing plan (recommended sequence)\n- Content atomization map (how the individual pieces relate to each other)\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Tool-specific: content strategy, tone of voice, industry context\n- Expertise: multi-channel distribution, platform-specific best practices, content atomization\n- Constraint: no copy-pasting between channels, each piece must be independently optimized for its channel\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Analyze the original content\nIdentify the three to five strongest core statements and highlights in the original.\n\n## Step 2: Adapt per channel\nAdapt each statement to the length, format, tone and visual requirements of the respective target channel.\n\n## Step 3: Create the content pieces\nWrite a complete, independently understandable post for each channel. Add matching hashtags and keywords.\n\n## Step 4: Create the publishing plan\nDefine a strategic publishing sequence and create the content atomization map.\n\n### Rules\n- Each piece of content is understandable on its own, even without knowledge of the original.\n- Channel-specific best practices for length, format and tone are followed.\n- Missing information is marked as an assumption, not invented.\n\n### No-gos\n- No plain copying of the original text across channels.\n- No invented statistics or sources.\n\n# DEFINITION OF DONE\n[ ] At least five different content pieces created\n[ ] Each piece is independently understandable\n[ ] Channel-specific best practices followed\n[ ] Publishing sequence defined\n[ ] No copy-pasting: each piece is optimized for its channel\n[ ] Visual recommendations included per channel\n[ ] Missing information is marked as an assumption\n\n# CONVERSATION START\nI will help you repurpose your content. Please tell me: 1. your original content, as text or link, 2. the original format, for example blog, podcast, talk or whitepaper, 3. your target channels, for example LinkedIn, Instagram, newsletter or YouTube, 4. your target audience. Then we get started.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "recycle", "recommended": [ { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "content-konzept", "category": "skill", "name": "The Content Plan", "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "leitfaden-skript", "category": "skill", "name": "The Guide Script", "teaser": "Builds a complete chapter outline for a whitepaper or e-book from topic, audience, and goal, including a full marketing plan.", "domaene": "Content & Redaktion", "itemIcon": "map-pin" }, { "slug": "praesentations-expose", "category": "skill", "name": "The Presentation Blueprint", "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "redaktions-schema", "category": "skill", "name": "The Editorial Calendar Framework", "teaser": "Builds a complete, funnel-balanced editorial calendar with topics, formats, channels and a repurposing plan from your content pillars and audience.", "domaene": "Content & Redaktion", "itemIcon": "calendar-days" }, { "slug": "social-post-skript", "category": "skill", "name": "The Social Post Script", "teaser": "The Social Post Script turns a platform, topic and audience brief into a publication-ready social media post with a hook, main body, call to action, matching hashtags and a shorter alternative version.", "domaene": "Content & Redaktion", "itemIcon": "share-2" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "themen-spur", "category": "workflow", "name": "The Topic Trail", "teaser": "A weekly automation workflow that collects flagged articles and emails, groups them by topic, and turns them into 3 to 5 fully developed newsletter topic proposals with an outline, saved to Notion and sent to the marketing team.", "domaene": "Content & Redaktion", "itemIcon": "tags" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "b2b-content-kurator", "category": "assistent", "name": "The B2B Content Curator", "teaser": "The B2B Content Curator turns a topic, audience and goal into a ready-to-publish LinkedIn post with a hook, a storytelling element and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "betreffzeilen-pruefer", "category": "assistent", "name": "The Subject Line Reviewer", "teaser": "Reviews newsletter subject lines against five psychological approaches and returns a rationale, character count and an A/B test recommendation for each variant.", "domaene": "Content & Redaktion", "itemIcon": "type" }, { "slug": "content-sequenzer", "category": "assistent", "name": "The Content Sequencer", "teaser": "Builds a cross-channel content plan with topic clusters, a content matrix and a four-week editorial calendar from your target audience, marketing goals and available channels.", "domaene": "Content & Redaktion", "itemIcon": "list-ordered" }, { "slug": "content-zweitverwerter", "category": "assistent", "name": "The Content Repurposer", "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "profiltext-redakteur", "category": "assistent", "name": "The LinkedIn Profile Editor", "teaser": "Analyzes the headline, about section and work experience of your LinkedIn profile and delivers concrete wording suggestions tailored to your career goal.", "domaene": "Content & Redaktion", "itemIcon": "square-user-round" }, { "slug": "rundbrief-schreiber", "category": "assistent", "name": "The Newsletter Writer", "teaser": "The Newsletter Writer turns a topic, audience, goal and tone into a complete newsletter draft, from subject line suggestions to a sign off with the required imprint and unsubscribe placeholders.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }