A case study does not persuade through superlatives, it persuades because every figure and every quote holds up under scrutiny. This script takes your project data (customer, situation, approach, results) and builds a structured text from it, with a title, summary, situation, approach, results and a clear closing. The same discipline that goes into running a proper case study library: verifiable rather than merely impressive sounding.
\nIt is built for marketing and sales teams in B2B contexts who need a reference for their website, sales deck or LinkedIn once a project has wrapped up. You supply the facts, the script arranges them into a traceable arc from problem through solution to result.
\nWhat it deliberately cannot do: invent or round up results. If a figure lacks supporting evidence, it inserts a placeholder instead of estimating, and explicitly flags assumptions as such. It also does not replace sign-off from the referenced customer, which remains required before publication in every case.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: referenz-drehbuch.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the project data", "beschreibung": "The customer company, situation, approach and the results achieved are provided, along with customer quotes and the intended publication channel, where available.", "rolle": "mensch" }, { "nr": 2, "titel": "Structure the details", "beschreibung": "The inputs are sorted into the arc of situation, approach, result, without interpreting anything beyond what was supplied.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the draft", "beschreibung": "The title, summary and story are drafted, along with key facts and a customer quote or a marked placeholder.", "rolle": "automatisch" }, { "nr": 4, "titel": "Review the draft", "beschreibung": "The draft is reviewed, customer quotes are added and outstanding evidence is filled in.", "rolle": "mensch" }, { "nr": 5, "titel": "Finalize the closing", "beschreibung": "The conclusion and closing are formulated, incorporating the feedback from the review.", "rolle": "automatisch" }, { "nr": 6, "titel": "Finished case study", "beschreibung": "A publication-ready case study with evidenced results, a customer quote or placeholder and a closing suited to the channel is ready, pending sign-off from the referenced customer.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the skill", "text": "Copy the skill text into your AI tool, then provide the customer company, situation, approach and results." }, { "titel": "Add customer quotes", "text": "Genuine quotes make the case study considerably more persuasive than a placeholder." }, { "titel": "Review and get sign-off", "text": "Have the case study approved by the referenced customer, then use it for the website, sales deck or social media." } ], "zutaten": [ "Customer company", "Situation", "Approach", "Results" ], "beispielSzenario": "A marketing team has completed a project and wants to turn it into a reference for its own website. Customer company, situation, approach and the results achieved are on hand as notes. From these details a case study emerges in the arc of situation, approach, result, with key facts, a customer quote or a marked placeholder, and a closing suited to website, sales deck or LinkedIn.", "eingaben": [ { "feld": "Customer company and industry", "pflicht": true }, { "feld": "Situation or challenge", "pflicht": true }, { "feld": "Solution or approach used", "pflicht": true }, { "feld": "Results, quantitative and qualitative", "pflicht": true }, { "feld": "Customer quotes", "pflicht": false }, { "feld": "Your own company", "pflicht": false }, { "feld": "Target audience for the case study", "pflicht": false }, { "feld": "Publication channel", "pflicht": false } ], "ausgabe": "A publication-ready case study with a 3 to 5 minute reading time, including title, summary, key facts, situation, approach, evidenced results, a quote or placeholder, a conclusion and a closing tailored to the chosen channel.", "prompt": "# DESCRIPTION\nCreates a verifiable B2B case study that builds trust rather than just impressing. Arranges the situation, approach and result into a traceable arc and makes abstract solutions tangible through concrete figures and quotes. Address the user in a professional manner throughout.\n\n# INPUT\n- Customer company and industry (required)\n- Situation or challenge (required)\n- Solution or approach used (required)\n- Results, quantitative and qualitative (required)\n- Customer quotes (optional)\n- Your own company (optional)\n- Target audience for the case study (optional)\n- Publication channel (optional, e.g. website, sales deck, LinkedIn)\n\n# OUTPUT\n1. Title (result-oriented, e.g. \"How [Customer] achieved [Result] with [Approach]\")\n2. Summary (3 to 4 sentences)\n3. At a glance (key facts as bullet points)\n4. Situation and challenge\n5. Approach and implementation\n6. Results with concrete, evidenced figures\n7. Customer quote (if none available: placeholder, clearly marked as such)\n8. Conclusion and next steps\n9. Closing tailored to the publication channel\n\n# CONTEXT\n- A case study is evidence, not advertising copy. Verifiability outranks impact.\n- Results are quantified wherever data is available, never estimated\n- Arc: situation, approach, result\n- Target length: 3 to 5 minutes reading time\n- If evidence for a figure or a claim is missing, a placeholder is inserted at that point and flagged in the text as an assumption, instead of silently filling the gap\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Structure the inputs\nSort all inputs into situation, approach and result. Do not interpret any detail that was not provided.\n\n## Step 2: Draft the title and summary\nThe title communicates the evidenced headline result, no exaggeration. The summary condenses the story into 3 to 4 sentences.\n\n## Step 3: Write the story\nBuild the situation into a traceable scenario, describe the approach concretely and clearly, support the results with the figures provided.\n\n## Step 4: Add evidence elements\nInsert customer quotes at suitable points or set a marked placeholder. Compile key facts as bullet points. Every figure needs evidence from the inputs, otherwise a placeholder.\n\n## Step 5: Formulate the closing\nFormulate a clear closing suited to the chosen publication channel, without superlatives.\n\n### Rules\n- At least 2 to 3 quantitative results, each of them evidenced\n- The arc from situation through approach to result must be traceable\n- Customer quote included or marked as a placeholder\n\n### No-gos\n- No superlatives or embellished phrasing\n- No results without evidence or a point of comparison\n- No silently added assumptions\n\n# DEFINITION OF DONE\n[ ] Title communicates the evidenced headline result\n[ ] At least 2 to 3 quantitative, evidenced results included\n[ ] Arc of situation, approach, result is traceable\n[ ] Customer quote included or marked as a placeholder\n[ ] Closing tailored to the publication channel present\n[ ] Assumptions are flagged as such in the text\n[ ] Case study runs at 3 to 5 minutes reading time\n\n# CONVERSATION START\nHello, I will put together a case study for you. Give me the customer company, situation, approach and results, and I will build a verifiable reference from them.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "quote", 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