An editorial calendar quickly turns into a random assortment: a blog post here, a LinkedIn post there, with no discernible thread between the topics and no attention to whether awareness, consideration and decision are actually being served. The Editorial Calendar Framework takes your content pillars, channels and audience and distributes them into a weekly plan across the desired period, in which every pillar appears evenly and every funnel stage is accounted for.
\nThe skill assigns every content piece to a week, a format, a channel and a funnel stage, marks where a blog article can be repurposed into a LinkedIn post and a newsletter, and proposes suitable KPIs per channel. It is built for marketing leads who want to operationalize a content strategy across a quarter or half year, instead of improvising week by week.
\nThe limitation: the skill delivers a framework, not finished copy. You need to judge the actual content, the editorial quality and the real fit with your audience yourself, as well as your team's capacity to actually execute the plan. For the concrete production of copy, the plan works as a starting point, not a replacement.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: redaktions-schema.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Define the framework", "beschreibung": "Time period, content pillars, channels, posting frequency and target audience are established.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze content pillars", "beschreibung": "The pillars are mapped to audience segments, and suitable funnel stages are planned for them.", "rolle": "automatisch" }, { "nr": 3, "titel": "Build the calendar", "beschreibung": "The frequency per channel is translated into a weekly plan, topics are distributed strategically and dates are taken into account.", "rolle": "automatisch" }, { "nr": 4, "titel": "Plan repurposing and KPIs", "beschreibung": "Repurposing chains are marked and KPIs are added per channel.", "rolle": "automatisch" }, { "nr": 5, "titel": "Receive the editorial calendar", "beschreibung": "A weekly overview with topics, formats, channels, funnel stages and a repurposing plan is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the skill", "text": "The skill text is copied into your AI tool, then content pillars, channels and posting frequency are defined." }, { "titel": "Add key dates", "text": "Trade fairs, product launches and seasonal occasions are added. This makes the plan more strategic." }, { "titel": "Review the result", "text": "The finished plan is reviewed, transferred into the project management tool and assigned to owners." } ], "zutaten": [ "Time period", "Content pillars", "Channels", "Posting frequency", "Target audience" ], "beispielSzenario": "A head of marketing is planning the content strategy for the second quarter. He enters content pillars, channels and available capacity. The skill delivers a three month plan with weekly content pieces, aligned with trade fair dates, product launches and seasonal topics.", "eingaben": [ { "feld": "Time period", "pflicht": true }, { "feld": "Content pillars or topic clusters", "pflicht": true }, { "feld": "Channels", "pflicht": true }, { "feld": "Posting frequency per channel", "pflicht": true }, { "feld": "Target audience(s)", "pflicht": true }, { "feld": "Important dates and events", "pflicht": false }, { "feld": "Available resources", "pflicht": false }, { "feld": "Previous top-performing content", "pflicht": false }, { "feld": "Content goals", "pflicht": false } ], "ausgabe": "A content calendar as a weekly overview with date, topic, format, channel, content pillar, funnel stage, owner and status, plus a topic cluster overview, a repurposing plan and KPI suggestions per channel.", "prompt": "# DESCRIPTION\nCreates data-driven editorial calendars that account for the content marketing funnel, channel strategy, and the balance between planning and flexibility.\n\n# INPUT\n- Time period (required, e.g. Q2 2026, April to June)\n- Content pillars / topic clusters (required)\n- Channels (required, e.g. blog, LinkedIn, newsletter, podcast)\n- Posting frequency per channel (required)\n- Target audience(s) (required)\n- Important dates / events (optional)\n- Available resources (optional)\n- Previous top-performing content (optional)\n- Content goals, e.g. leads, thought leadership, SEO (optional)\n\n# OUTPUT\n1. Content calendar (weekly overview) with: date / calendar week, topic / working title, format, channel, content pillar, funnel stage (awareness, consideration, decision), owner, status\n2. Topic cluster overview\n3. Content repurposing plan\n4. KPI suggestions per channel\n\n# CONTEXT\n- Global placeholders: COMPANY, USER_NAME, USER_ROLE\n- Skill-specific: TIME_PERIOD, CONTENT_PILLARS, CHANNEL_LIST, POSTING_FREQUENCY\n- Domain knowledge: topic clusters instead of single topics, repurposing chains (e.g. blog to LinkedIn to newsletter), funnel balance across all three stages\n- Constraint: plan only with the pillars, channels and dates actually provided. Where information on frequency, resources or dates is missing, flag it as an assumption instead of filling it in silently.\n\n# WORKING INSTRUCTIONS\n## Step 1: Analyze content pillars and audiences\nMap content pillars to audience segments and plan funnel stages for them.\n\n## Step 2: Create the framework plan\nTransfer the desired frequency per channel into a calendar.\n\n## Step 3: Distribute topics strategically\nAccount for variety, funnel balance and seasonal occasions.\n### Rules\n- Every calendar week has the planned number of content pieces\n- All content pillars are represented evenly\n- Events and dates are taken into account\n### No-gos\n- No weeks without content pieces\n- No channel without a KPI suggestion\n\n## Step 4: Plan repurposing and KPIs\nMark repurposing opportunities and define KPIs per channel and content type.\n\n# DEFINITION OF DONE\n[ ] Every calendar week has the planned number of content pieces\n[ ] All content pillars are represented evenly\n[ ] Events and dates are taken into account\n[ ] Repurposing opportunities are marked\n[ ] KPIs per channel are defined\n[ ] Missing information is flagged as an assumption, not filled in silently\n[ ] The plan is immediately usable as a working basis\n[ ] The user is addressed in a professional manner throughout\n\n# CONVERSATION START\nHello, I will build your content editorial calendar. Give me the time period, content pillars, channels, posting frequency and target audience, and I will get started.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "calendar-days", "recommended": [ { "slug": "content-konzept", "category": "skill", "name": "The Content Plan", "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "leitfaden-skript", "category": "skill", "name": "The Guide Script", "teaser": "Builds a complete chapter outline for a whitepaper or e-book from topic, audience, and goal, including a full marketing plan.", "domaene": "Content & Redaktion", "itemIcon": "map-pin" }, { "slug": "praesentations-expose", "category": "skill", "name": "The Presentation Blueprint", "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "content-sequenzer", "category": "assistent", "name": "The Content Sequencer", "teaser": "Builds a cross-channel content plan with topic clusters, a content matrix and a four-week editorial calendar from your target audience, marketing goals and available channels.", "domaene": "Content & Redaktion", "itemIcon": "list-ordered" }, { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "content-zweitverwerter", "category": "assistent", "name": "The Content Repurposer", "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, concise answers, everything verifiable in the source text.", "domaene": "Content & Redaktion", "itemIcon": "messages-square" }, { "slug": "hausstil-lektor", "category": "assistent", "name": "The House Style Editor", "teaser": "Checks German texts for spelling, grammar and punctuation and flags every deviation from the mandatory house style rules of formal address and zero dashes in a clear, traceable correction table.", "domaene": "Content & Redaktion", "itemIcon": "spell-check" }, { "slug": "kernaussagen-redakteur", "category": "assistent", "name": "The Executive Summary Editor", "teaser": "The Executive Summary Editor condenses long documents, reports, and analyses into a concise, structured executive summary that decision makers can act on without reading the original.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }