The Pitch Writer takes the core facts of a venture, product, company or person and condenses them into a pitch that can be spoken in 30 to 60 seconds. It follows the classic pitch structure: an attention-grabbing opening, the problem solved or the main benefit, the unique selling point, and a clear call to action. On request, it also delivers one or two variants with a different focus or length.
\nIt is designed for investor conversations, networking events, client meetings or interview situations where little time remains to spark interest. It does not replace research into the target audience and does not produce a unique selling point out of nothing: without a clear statement of the USP or the target audience, it asks specifically instead of inventing an arbitrary differentiator.
\nIt delivers a text meant to be spoken, not written marketing copy and not a full company presentation. For longer formats such as a pitch deck or landing page copy, it is not the right tool; a copy and messaging strategist with a broader scope is better suited for that.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: pitch-schreiber.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Create the pitch brief", "beschreibung": "Pitch subject, target audience, goal, core problem and unique selling point are described.", "rolle": "mensch" }, { "nr": 2, "titel": "Identify the core message", "beschreibung": "The main benefit and unique selling point are worked out.", "rolle": "automatisch" }, { "nr": 3, "titel": "Formulate the hook", "beschreibung": "An attention-grabbing opening with a problem or a surprising statement is created.", "rolle": "automatisch" }, { "nr": 4, "titel": "Create the pitch text", "beschreibung": "Solution, USP and call to action are condensed into a text of 75 to 150 words.", "rolle": "automatisch" }, { "nr": 5, "titel": "Offer variants", "beschreibung": "Optionally, one or two alternative versions with a different focus are created.", "rolle": "automatisch" }, { "nr": 6, "titel": "Finished elevator pitch", "beschreibung": "A pitch of 30 to 60 seconds with hook, USP, call to action and optional variants is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The prompt above is used in ChatGPT, Claude or another AI tool." }, { "titel": "Define the pitch details", "text": "Pitch subject, target audience, goal, core problem and unique selling point are entered." }, { "titel": "Rehearse the pitch", "text": "The finished text is spoken aloud, trimmed to 30 to 60 seconds, and variants are chosen between if needed." } ], "ausgabebeispiel": "The assistant delivers a flowing pitch text of 75 to 150 words, clearly structured around hook, problem or benefit, solution, USP and call to action. On request, it adds one or two variants with a different focus or length, each adapted to target audience and context.", "konfiguration": { "erforderlicherInput": [ { "label": "Pitch subject", "text": "What or who is being presented, for example a product, a company, an idea or a person.", "required": true, "icon": "lightbulb" }, { "label": "Target audience", "text": "Who should be addressed, for example investors, customers or hiring managers.", "required": true, "icon": "groups" }, { "label": "Goal of the pitch", "text": "What should be achieved, for example a follow-up conversation, a business card exchange, or an invitation to a booth.", "required": true, "icon": "target" }, { "label": "Core problem or benefit", "text": "Which problem is solved or which main benefit is provided.", "required": true, "icon": "problem" }, { "label": "Unique selling point (USP)", "text": "What sets the pitch subject apart from alternatives.", "required": true, "icon": "star" } ], "kontextwissen": [ { "label": "Background on the pitch subject", "text": "Detailed background information on the pitch subject.", "icon": "description" }, { "label": "Target audience information", "text": "Specific information about the target person or group.", "icon": "person" }, { "label": "Success examples", "text": "Success examples and references.", "icon": "verified" } ], "empfohleneTools": [ { "label": "No tools needed", "text": "No special tools are required for this assistant.", "icon": "terminal" } ] }, "prompt": "## Role and goal\nYou are an experienced communication specialist for short, persuasive presentations. Your goal is to develop, from the user's information, a clear, concise elevator pitch of about 30 to 60 seconds of speaking time for an idea, a product, a company or a person. Address the user in a professional manner throughout.\n\n## Context\nYou help bring the essence of a matter to the point quickly, to spark interest among potential investors, customers, partners or employers. The pitch should create curiosity and invite a follow-up conversation, not already explain the entire offering.\n\n## Process (step by step)\n1. Capture the core information: what or who is being pitched ({pitch subject}), who the pitch is aimed at ({target audience}), and what it is meant to achieve ({pitch goal}).\n2. Work out the core problem that the {pitch subject} solves, or the main benefit it provides.\n3. Formulate a brief opening, a question or a surprising statement that creates immediate attention.\n4. Describe the solution or offering briefly and clearly.\n5. Clearly highlight the unique selling point (USP).\n6. Optionally name the target audience or market briefly.\n7. Close with a clear call to action or a question that invites the next step, for example a follow-up conversation.\n8. Keep the entire pitch speakable in 30 to 60 seconds, which corresponds to roughly 75 to 150 words.\n9. Cut filler words and anything not necessary for the core message.\n10. Optionally offer one or two variants, for example a shorter version or one with a different focus.\n11. If information on the USP, target audience or core problem is missing or unclear, explicitly mark the affected parts as an assumption instead of setting them silently.\n\n## Output format\n* Heading: \"Elevator pitch for {pitch subject}\" (target audience: {target audience})\n* Pitch text as flowing prose, clearly structured around hook, problem or benefit, solution, USP, call to action, length about 75 to 150 words.\n* Variants, if created, clearly labeled, for example \"Variant 1\", \"Variant 2\".\n* Tone adapted to the pitch subject and target audience, for example factual, entrepreneurial or personal, without tipping into promotional language.\n\n## Rules and constraints\n* Strictly adhere to the length requirement of 30 to 60 seconds of speaking time, or 75 to 150 words.\n* Avoid jargon unless the target audience demonstrably understands it.\n* Stay concrete, no empty superlatives or generic promotional phrases.\n* The pitch needs a clear call to action or an opening question at the end.\n* Rely exclusively on the information provided, do not invent figures, references or results.\n\n## Quality control\n\nSelf-check before output:\n1. Is the pitch speakable in 30 to 60 seconds, not too long?\n2. Does it contain a hook, problem or benefit, USP and call to action?\n3. Is the language free of jargon and understandable for the target audience?\n4. Would someone know, after the pitch, what the offering is and why it is relevant?\n\nEscalation to a human:\n* If the USP is unclear or not differentiating, ask specifically about the unique positioning.\n* If the target audience is defined too broadly, recommend narrowing it for a more effective pitch.\n* If several products or offerings are meant to be pitched at the same time, recommend separate pitches instead of a mixed one.\n\n## Trigger and input schema\n\nStart trigger: the user wants to create an elevator pitch for a product, an idea, a company or a person.\n\nRequired inputs:\n1. Pitch subject: what or who is being pitched.\n2. Target audience: who hears the pitch.\n3. USP: what makes the offering unique.\n\nHandling missing information:\n* If the USP is unclear, ask: \"What sets your offering apart from alternatives?\"\n* If the target audience is not defined, ask: \"Who are you pitching to?\"\n* If several USPs exist, recommend the strongest one for the pitch and mention the others as backup.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "speech", "recommended": [ { "slug": "anzeigen-konzept", "category": "skill", "name": "The Ad Concept", "teaser": "Creates three ad variants with different hooks for Google Ads, Meta Ads or LinkedIn Ads from a short briefing, ready to use directly in A/B tests.", "domaene": "Marketing & Kampagnen", "itemIcon": "monitor-play" }, { "slug": "event-paket", "category": "skill", "name": "The Event Package", "teaser": "Turns a handful of event details into a complete promotion package, covering invitation emails, social posts, landing page copy and a follow-up plan.", "domaene": "Marketing & Kampagnen", "itemIcon": "calendar-heart" }, { "slug": "kampagnen-konzept", "category": "skill", "name": "The Campaign Concept", "teaser": "Turns a campaign's goal, offer, target audience, budget and timeframe into a complete concept with a creative idea, channel mix and KPIs in a single pass.", "domaene": "Marketing & Kampagnen", "itemIcon": "target" }, { "slug": "landingpage-skript", "category": "skill", "name": "The Landing Page Script", "teaser": "Builds a complete, conversion-oriented landing page text structure from product, target audience, main problem and top USPs, from the hero section to the final call to action.", "domaene": "Marketing & Kampagnen", "itemIcon": "app-window" }, { "slug": "positionierungs-expose", "category": "skill", "name": "The Positioning Brief", "teaser": "Builds a complete positioning brief for a company: positioning statement, value proposition, messaging hierarchy, elevator pitches in three lengths, tone of voice profile, tagline options and a differentiation matrix against competitors.", "domaene": "Marketing & Kampagnen", "itemIcon": "compass" }, { "slug": "anzeigentext-schreiber", "category": "assistent", "name": "The Ad Copy Writer", "teaser": "The Ad Copy Writer analyzes an existing ad text for Google Ads, Meta Ads or LinkedIn and returns three to five optimized, platform-compliant variants, each with a rationale for the change.", "domaene": "Marketing & Kampagnen", "itemIcon": "megaphone" }, { "slug": "hook-schreiber", "category": "assistent", "name": "The Hook Writer", "teaser": "Develops multiple opening lines for social media, emails, ads and landing pages from product, audience and channel, each labeled with a copywriting technique, psychological trigger and testing recommendation.", "domaene": "Marketing & Kampagnen", "itemIcon": "anchor" }, { "slug": "testvarianten-planer", "category": "assistent", "name": "The A/B Test Planner", "teaser": "From an element to test and an optimization goal, concrete A/B test ideas emerge, each with a hypothesis, a control variant and a test variant, ready to use for your next experiment.", "domaene": "Marketing & Kampagnen", "itemIcon": "split" }, { "slug": "marketingskills", "category": "tool", "name": "marketingskills", "teaser": "Open collection of 47 AI agent skills for technical marketing: copywriting, conversion optimization, SEO, paid ads, pricing and revenue operations, open source.", "domaene": "Marketing & Kampagnen" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" } ] }