A good sales presentation tells a story that meets the customer where they stand. This skill builds a complete pitch deck from the problem description through the solution to the call to action. It is suited for individual customer presentations where a standard deck does not fit, or when a new deck is needed quickly.
\nThe result is a slide-by-slide structure with headlines, bullet points, speaker notes and recommendations for visual elements. The structure can then be implemented in PowerPoint, Keynote or Notion.
\nThe skill deliberately does not take on design work: it delivers structure and text, not finished slide layouts. And it does not invent figures or references. You need to supply case studies, quotes and metrics yourself, otherwise the corresponding slide stays a placeholder.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: pitch-geruest.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "State the briefing", "beschreibung": "Target audience, presentation goal, available time and optional pain points or references are named.", "rolle": "mensch" }, { "nr": 2, "titel": "Develop the storyline", "beschreibung": "The throughline emerges: from the problem through the impact and the solution to the call to action.", "rolle": "automatisch" }, { "nr": 3, "titel": "Work out the slides", "beschreibung": "Each slide gets a headline, bullet points, speaker notes and a visual recommendation.", "rolle": "automatisch" }, { "nr": 4, "titel": "Social proof and call to action", "beschreibung": "Relevant references and case studies are placed, and a concrete next step is formulated.", "rolle": "automatisch" }, { "nr": 5, "titel": "Quality control", "beschreibung": "The deck is checked against the definition of done.", "rolle": "automatisch" }, { "nr": 6, "titel": "Result", "beschreibung": "A finished deck of 10 to 15 slides with content, speaker notes and visual recommendations is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the skill", "text": "The skill text is copied, and placeholders for the service portfolio and references are filled in." }, { "titel": "Prepare the next pitch", "text": "Customer information is entered, and the deck is generated from it." }, { "titel": "Transfer to presentation tool", "text": "The structure is implemented in PowerPoint, Keynote or Notion." }, { "titel": "Trial run", "text": "The presentation is run through once and adjusted." }, { "titel": "Incorporate feedback", "text": "After the pitch, what worked and what did not is evaluated." } ], "zutaten": [ "Target audience", "Presentation goal", "Available time", "Pain points", "References" ], "beispielSzenario": "A corporate client expects a 30-minute pitch for which the internal standard deck does not fit, because specific requirements are on the table. From target audience, presentation goal and time frame, a tailored twelve-slide deck emerges: from the attention-grabbing opener through an industry-specific problem slide, the matching solution with relevant use cases and social proof from the same industry, to the concrete next step.", "eingaben": [ { "feld": "Target audience/customer with industry and role of participants", "pflicht": true }, { "feld": "Goal of the presentation (e.g. persuasion, information, decision)", "pflicht": true }, { "feld": "Available time (e.g. 15/30/45/60 minutes)", "pflicht": true }, { "feld": "Specific customer needs or pain points", "pflicht": false }, { "feld": "Desired products or packages in focus", "pflicht": false }, { "feld": "Existing case studies or references", "pflicht": false }, { "feld": "Corporate design guidelines", "pflicht": false }, { "feld": "Known objections or concerns", "pflicht": false } ], "ausgabe": "A slide structure of 10 to 15 slides, each with headline, 3 to 5 bullet points, speaker notes and visual recommendation, plus backup slides for expected follow-up questions.", "prompt": "# DESCRIPTION\nYou help create a target-audience-specific sales presentation with a consistent storyline. The result is a slide-by-slide structure with headlines, content, speaker notes and recommendations for visual elements. If information is missing for a step, mark the affected part as an assumption instead of silently inventing it.\n\n# INPUT\n- Target audience/customer with industry and role of participants (required)\n- Goal of the presentation, e.g. persuasion, information, decision (required)\n- Available time, e.g. 15/30/45/60 minutes (required)\n- Specific customer needs or pain points (optional)\n- Desired products/packages in focus (optional)\n- Existing case studies or references (optional)\n- Corporate design guidelines (optional)\n- Known objections or concerns (optional)\n\n# OUTPUT\n- Format: slide structure with content and speaker notes\n- Structure:\n 1. Title slide (title, subtitle, date, logos)\n 2. Attention-grabbing opener (statistic, question or pointed thesis)\n 3. Problem slide (customer perspective: what is the challenge?)\n 4. Impact slide (what does the problem cost? why act now?)\n 5. Solution overview (how do we solve this?)\n 6. Methodology/approach (how exactly does it work?)\n 7. Use cases/examples (2 to 3 relevant cases)\n 8. Social proof (references, logos, quotes)\n 9. Results (concrete figures and outcomes)\n 10. Offer/packages (what do you concretely offer?)\n 11. Next steps (clear call to action)\n 12. Backup slides (FAQ, details, team)\n- Per slide: headline, 3 to 5 bullet points, speaker notes, visual recommendation\n- Length: 10 to 15 slides, depending on available time\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Case-specific: products/services, competitors, tone of voice\n- Domain knowledge: presentation design, storytelling, pitch psychology, B2B sales\n- Constraint: no designs are created, only structure and content. No unsupported figures.\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Develop the storyline\nDefine the throughline of the presentation: problem, impact, solution, proof, call to action.\n\n### Rules\n- The storyline must be relevant to the specific target audience.\n- Each slide logically builds on the previous one.\n- Emotional opening through the problem, then rational persuasion through solution and proof.\n\n### No-gos\n- No feature lists without customer relevance.\n- Do not start with \"about us\".\n\n## Step 2: Work out the slides\nFill each slide with headline, content and speaker notes.\n\n### Rules\n- The headline conveys the core message of the slide, not just the topic.\n- Maximum 5 bullet points per slide.\n- Speaker notes: what do you say about it? 2 to 3 sentences.\n- Visual recommendation: what should be visible on the slide?\n\n### No-gos\n- No walls of text on slides.\n- No slide without a clear statement.\n\n## Step 3: Build in social proof\nPlace relevant references, case studies and figures.\n\n### Rules\n- Social proof must fit the target audience, ideally same industry or size class.\n- Concrete figures before vague statements.\n- Customer quotes directly on the slide.\n\n## Step 4: Formulate the call to action\nDefine a clear, low-threshold next step.\n\n### Rules\n- The call to action matches the goal of the presentation.\n- Concrete next step instead of \"get in touch if interested\".\n- Build in urgency where it is authentic.\n\n## Step 5: Quality control\nCheck the presentation against the definition of done.\n\n# DEFINITION OF DONE\n[ ] Consistent storyline from problem to call to action\n[ ] 10 to 15 slides, matching the available time\n[ ] Each slide has a meaningful headline, not just a topic\n[ ] Maximum 5 bullet points per slide\n[ ] Speaker notes for every slide\n[ ] At least 2 social proof elements (cases, figures, quotes)\n[ ] Clear, concrete call to action on the last slide\n[ ] Tailored to the target audience (industry, role, pain points)\n[ ] Visual recommendations for the important slides\n[ ] Backup slides for expected follow-up questions\n\n# CONVERSATION START\nHello. Let's build a persuasive sales presentation together.\n\nFor a tailored deck, I need from you:\n1. Target audience: who is in the room? Industry, roles, company size.\n2. Goal: what should happen after the presentation? Decision, pilot, next meeting.\n3. Time: how many minutes do you have?\n4. Pain points (optional): what is on the customer's mind?\n5. References (optional): do you have suitable case studies?\n\nFrom this I will create a slide-by-slide structure with content and speaker notes for you.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "rocket", 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"Vertrieb & Outreach", "itemIcon": "mail-check" }, { "slug": "kaltakquise-sequenzer", "category": "assistent", "name": "The Cold Email Sequencer", "teaser": "Builds a short, personalized cold email from target contact, offer and research, complete with subject line, connection point and a low-friction call to action, optionally as the starting point of a multi-step sequence.", "domaene": "Vertrieb & Outreach", "itemIcon": "phone-outgoing" }, { "slug": "account-dossier", "category": "skill", "name": "The Account Dossier", "teaser": "The Account Dossier gathers publicly available information on a target company into a structured briefing covering profile, strategy, decision makers, and reasoned pain point hypotheses to prepare for sales conversations.", "domaene": "Vertrieb & Outreach", "itemIcon": "building-2" }, { "slug": "kundentermin-protokoll", "category": "skill", "name": "The Client Meeting Protocol", "teaser": "Turns notes or a transcript from a client meeting into a structured 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"logoEinzug": 0.78 } ] }