After an initial conversation, a quote, or an event, one question usually remains: how do you follow up without seeming pushy. This skill builds a complete sequence of three to five emails from the occasion, the recipient, and the desired outcome. Each email has its own angle, from added value through social proof to a direct check-in, so the series does not read as a repeat of the first message. It closes with a professional final email that leaves the door open instead of shutting it.
\nIt is built for sales teams, management, and anyone who follows up regularly in a German B2B environment, for example in their own outbound or cold email workstream. The tone stays deliberately restrained: no sensational subject lines, no manufactured scarcity, no blaming the recipient for not replying.
\nWhat it deliberately does not do: assess whether the recipient may be contacted at all. Check the legal basis and consent for contacting them yourself in advance, as well as the opt-out notice and the GDPR reference in each template. The skill provides structure and text, not a judgment on whether a sequence actually leads to more replies. On legal questions about cold outreach or direct marketing, this text does not replace legal advice.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: nachfass-konzept.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the context", "beschreibung": "The occasion, the recipient, and the desired outcome of the sequence are described.", "rolle": "mensch" }, { "nr": 2, "titel": "Plan the sequence strategy", "beschreibung": "Timing, number, and focus per email are set.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the emails", "beschreibung": "Each email is drafted with its own angle, subject line, and call to action.", "rolle": "automatisch" }, { "nr": 4, "titel": "Draft the final email", "beschreibung": "A professional closing message is created that leaves the door open for future contact.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished follow-up sequence", "beschreibung": "Three to five ready-to-send emails with a timeline and an escalation idea are ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Pick a real, open case", "text": "Starting works best with a real, currently open contact, for example a quote that has not received a reply." }, { "titel": "Insert the skill text", "text": "The skill text is copied and filled in with the occasion, the recipient, and the desired outcome." }, { "titel": "Check the legal basis first", "text": "Before the first email goes out, it is clarified whether and on what basis the recipient may be contacted." }, { "titel": "Review the sequence", "text": "Tone, timing, and the opt-out notice are checked once before sending." }, { "titel": "Move it into your own email tool", "text": "The finished emails are transferred into the email tool and sent according to the suggested timeline." } ], "zutaten": [ "Occasion", "Recipient", "Outcome" ], "beispielSzenario": "A sales rep held an initial conversation and then sent a quote. After three days without a reply, she puts the Follow-up Sequence to use. This produces a four-step sequence spread over three weeks: on day three, the first email delivers additional material related to the quote; on day seven, the second email brings in a reference from a comparable project; on day fourteen, the third email asks directly about the status of the decision; and on day twenty-one, the fourth email states a clear deadline and closes the sequence professionally.", "eingaben": [ { "feld": "Occasion for following up: initial conversation, quote, event, inquiry", "pflicht": true }, { "feld": "Recipient: role and relationship status", "pflicht": true }, { "feld": "Desired outcome: meeting, decision, feedback, purchase", "pflicht": true }, { "feld": "Prior communication or last interaction", "pflicht": false }, { "feld": "Time frame for the sequence", "pflicht": false }, { "feld": "Number of desired follow-up emails", "pflicht": false }, { "feld": "Supporting material: case studies, articles, demos", "pflicht": false }, { "feld": "Recipient's industry context", "pflicht": false } ], "ausgabe": "A sequence overview with timing and focus per email, three to five ready-to-send emails with subject line, body, and call to action, an escalation idea for the case of no response, and a final email.", "prompt": "# DESCRIPTION\nYou create multi-step follow-up sequences for tracking business contacts in a German B2B environment. Each email has its own focus and angle, to lead systematically and without pressure to the desired outcome. Address the user in a professional manner throughout the dialogue.\n\n# INPUT\n- Occasion for following up: initial conversation, quote, event, inquiry, etc. (required)\n- Recipient: role and relationship status (required)\n- Desired outcome: meeting, decision, feedback, purchase (required)\n- Prior communication or last interaction (optional)\n- Time frame for the sequence (optional)\n- Number of desired follow-up emails (optional)\n- Supporting material: case studies, articles, demos (optional)\n- Recipient's industry context (optional)\n\n# OUTPUT\n- Format: complete follow-up sequence\n- Structure:\n 1. Sequence overview: timeline with timing and focus of each email\n 2. Email 1 through N: each complete, with subject line, body, and call to action\n 3. Escalation idea: suggestion for what makes sense if there is no response\n 4. Final email: professional, without burning bridges\n- Scope: three to five emails, 80 to 200 words each\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill-specific: products and services, tone of voice, email signature, sales stage\n- Domain knowledge: follow-up psychology in B2B sales, timing strategies, German business customs, GDPR basics for direct marketing\n- Constraint: no aggressive pressure techniques, no fabricated scarcity. Every template includes an opt-out notice and a reference to the GDPR basis for the contact.\n- If details on the legal basis for the contact or on facts in an email are missing, explicitly mark the relevant passage as an assumption instead of silently filling it in.\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Plan the sequence strategy\nDetermine the optimal timing and number of emails.\n- Rule: first email two to three days after the last contact\n- Rule: intervals increase, for example three days, then five, then seven, then fourteen\n- Rule: a maximum of five follow-up emails, then the final email\n- No-go: daily follow-up emails\n\n## Step 2: Define the focus per email\nEach email needs its own angle:\n- Email 1: deliver added value, for example supporting material or an insight\n- Email 2: social proof, for example a reference or case study\n- Email 3: direct check-in with an open question or an offer to help\n- Email 4: relevance with a time component, without manufactured scarcity\n- Email 5: close, final message, door stays open\n- Rule: no email repeats the angle of a previous one\n- No-go: opening every email with \"I just wanted to follow up\"\n\n## Step 3: Write the emails\nWrite each email as a complete, ready-to-send email.\n- Rule: vary subject lines, no pure Re: chains\n- Rule: each email is understandable on its own, without referring to \"my last email\"\n- Rule: one clear call to action per email\n- Rule: add an opt-out notice and a GDPR reference to every template\n- No-go: assigning blame, for example \"you did not reply\"\n\n## Step 4: Draft the final email\nThe last email of the sequence, professional, without burning bridges.\n- Rule: show understanding for the recipient's time pressure and priorities\n- Rule: leave the door open for future contact\n- Rule: keep it short, a maximum of five sentences\n\n# DEFINITION OF DONE\n[ ] Sequence overview with timing and focus per email created\n[ ] Three to five emails, each with its own angle and call to action\n[ ] Subject lines vary across the sequence\n[ ] No email opens with \"I just wanted to follow up\"\n[ ] Intervals between emails increase\n[ ] Final email leaves the door open\n[ ] Every email includes an opt-out notice and a GDPR reference\n[ ] All emails are ready to send\n[ ] Tone is calm and professional, not pushy\n[ ] Assumptions are marked as such\n\n# CONVERSATION START\nHello, let's build your follow-up sequence. I need the following from you:\n1. Occasion: initial conversation, quote, event, or inquiry?\n2. Recipient: role and prior relationship\n3. Goal: meeting, decision, or feedback?\n4. Optional: time of last contact and any supporting material on hand\nI will create a complete sequence of three to five emails for you, each with its own angle.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "mail-check", 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