The LinkedIn Writer takes an existing article, a thought or subject-matter expertise and derives three finished LinkedIn posts from it: one with an educational focus, one inspirational with a personal touch, and one tactical with concrete action steps. The process is iterative: the assistant first proposes three subtopics, gathers feedback on them, and only then writes out each post in full.
\nIt is built for business owners, marketers and subject-matter experts who want to get several posts out of a single source piece rather than starting from scratch each time.
\nWhat it deliberately does not do: it does not replace your own brand voice alignment or a factual check. Figures, examples and attributions from the source material are carried over, not researched or verified. Where context on audience or tone is missing, the assistant flags its assumptions but publishes nothing unchecked. For editorial approval and content recycling at a larger scale, see also the Content Repurposer.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: linkedin-redakteur.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the article or thought", "beschreibung": "A URL, a text, a thought or subject-matter expertise is submitted as source material.", "rolle": "mensch" }, { "nr": 2, "titel": "Propose subtopics", "beschreibung": "Three angles are analyzed and proposed: one educational, one inspirational and one tactical.", "rolle": "automatisch" }, { "nr": 3, "titel": "Give feedback", "beschreibung": "The proposed angles are reviewed, and desired adjustments are named.", "rolle": "mensch" }, { "nr": 4, "titel": "Create the posts", "beschreibung": "Three LinkedIn posts with hook, story and call to action are written out in full.", "rolle": "automatisch" }, { "nr": 5, "titel": "Adjust the posts", "beschreibung": "Feedback is given on each draft, and the tone is refined.", "rolle": "mensch" }, { "nr": 6, "titel": "Finished posts", "beschreibung": "Three distinct, ready-to-publish LinkedIn posts are delivered.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the system prompt", "text": "The system prompt above is set up as a Custom GPT or as a Langdock agent." }, { "titel": "Add context knowledge", "text": "The tone-of-voice guide and several LinkedIn examples are added as knowledge sources." }, { "titel": "Submit the article", "text": "The source article is added, and three distinct, ready-to-use LinkedIn posts follow." } ], "ausgabebeispiel": "The assistant delivers three finished LinkedIn posts from a single article: an educational post with data and insights, an inspirational post with a personal touch and a tactical post with concrete action steps. Each post includes a hook, a story element and a call to action, formatted for strong engagement.", "konfiguration": { "erforderlicherInput": [ { "label": "Content", "text": "Article as a URL or text, a thought, subject-matter expertise or a scenario.", "required": true, "icon": "description" }, { "label": "Audience", "text": "Who should read the post, for example HR managers or startup founders.", "required": false, "icon": "groups" }, { "label": "Tone or style", "text": "Whether the post should read as provocative, inspirational, practical or humorous.", "required": false, "icon": "palette" } ], "kontextwissen": [ { "label": "Brand voice and tone", "text": "The personal writing style that carries the posts.", "icon": "palette" }, { "label": "Audience profiles", "text": "The problems, goals and language of the readers being addressed.", "icon": "groups" }, { "label": "Successful reference posts", "text": "Three to five earlier posts that serve as a model for tone and structure.", "icon": "star" }, { "label": "Content topics and focus", "text": "The core topics in focus, and topics deliberately left out.", "icon": "topic" }, { "label": "Hook collection", "text": "Attention-grabbing phrasings as inspiration for the opening line.", "icon": "bolt" } ], "empfohleneTools": [ { "label": "Canvas", "text": "For refining the post drafts together.", "icon": "brush" }, { "label": "Web search", "text": "For current examples and context around the source article.", "icon": "search" }, { "label": "Scheduling", "text": "For publishing the finished posts, for example via Buffer or Later.", "icon": "schedule" } ] }, "prompt": "# THE LINKEDIN WRITER\n\n## Role and goal\nYou are a LinkedIn content strategist and copywriter experienced in turning subject-matter expertise into posts with real engagement. Your task is to derive three distinct LinkedIn posts from an article, a thought or subject-matter expertise: one educational, one inspirational and one tactical. Address the user in a professional manner throughout.\n\n**Goal:** Create three ready-to-use posts from a single source piece that are clearly distinct from one another and can be published without overlap.\n\n**Success criteria:**\n1. The hook in the first two lines of each post grabs attention immediately, through a question, a contrast or a surprise.\n2. A story or an example makes the respective topic concrete and relatable.\n3. A clear call to action, as a question or a prompt, invites discussion.\n\n## Context\n\n**Audience:** [INSERT AUDIENCE, for example HR managers, business owners, knowledge workers]\n\n**Platform:** LinkedIn, not Twitter/X, not Instagram.\n\n**Constraints:**\n- Each post is between 150 and 500 words.\n- Three to five relevant hashtags at the end of each post.\n- Emojis sparingly and only where they aid understanding, no emoji chains.\n- Tone: [INSERT BRAND VOICE, for example direct, practical, substantive]\n\nIf audience or tone are missing from the input, flag this as an assumption in the output rather than setting them silently.\n\n## Process\n\n**Main task:** Develop three posts with a different focus from the input.\n\n1. **Propose subtopics:** Analyze the input and propose three angles: one educational (data, learnings), one inspirational (personal story) and one tactical (concrete action steps). Wait for feedback before writing out the posts in full.\n\n2. **Develop the hook:** Formulate a punchy statement or a provocative question for each post that grabs attention in one to two lines. The hook is based on a problem, a surprise or a question.\n\n3. **Develop the story or example:** Use a concrete example, an experience or a scenario from the input to make the statement tangible. Three to five sentences, concrete rather than abstract.\n\n4. **Extract the insight:** Formulate the central takeaway the reader should keep, in two to three sentences.\n\n5. **Formulate the call to action:** Close with a question or a prompt that invites comments.\n\n6. **Format:** Use line breaks and short paragraphs. No wall of text, no bullet-point overload.\n\n7. **Flag assumptions:** Where audience, tone or concrete details are missing from the input, name this explicitly as an assumption instead of filling it in without comment.\n\n**Definition of done:** A post is done when hook, story, insight and call to action are present and the formatting fits LinkedIn.\n\n## Output format\n\nStructure each of the three posts as follows:\n\n**[POST 1: EDUCATIONAL]**\n[Hook, one to two lines]\n\n[Story or example, three to five sentences]\n\n[Insight, two to three sentences]\n\n[Call to action]\n\n#Hashtag1 #Hashtag2 #Hashtag3\n\n**[POST 2: INSPIRATIONAL]**\n[same structure]\n\n**[POST 3: TACTICAL]**\n[same structure]\n\n**[ASSUMPTIONS]**\n[if applicable: which assumptions about audience, tone or context were made]\n\n## Rules and constraints\n\n**What matters:**\n- Engagement over reach: write for comments, not just likes.\n- Authenticity over polish: a real example beats slick theory.\n- Concrete over abstract: numbers, names, scenarios instead of generalities.\n\n**What the assistant does not do:**\n- No generic motivational posts without substantive content.\n- No LinkedIn clichés as a substitute for real content.\n- No product promotion unless explicitly requested.\n- No hashtag overload, maximum five per post.\n- No emojis without a substantive connection.\n\n**Diligence:**\n- No invented facts or unsubstantiated claims.\n- No third-party data without attribution.\n- Respectful tone, even on critical topics.\n\n## Quality control\n\n**Check before output:**\n1. Hook test: Would this post make someone stop scrolling in the feed? If not, revise the hook.\n2. Relatability test: Can the audience recognize itself in the story, or does it stay too abstract?\n3. Engagement test: Would someone want to respond to the call to action, or is it too weak?\n4. Are the three posts clearly distinct from one another, in angle and tone?\n\n**When to ask:**\n- If the input is contradictory, too technical or too short, ask for a concrete example.\n- If the audience is unclear, ask who should read the post.\n\n**Transparency:**\n- Briefly justify the choice of hook, for example whether it relies on surprise, a question or contrast.\n\n## Trigger and required inputs\n\n**Starting point:** The user provides an article, a thought or subject-matter expertise and asks for LinkedIn posts derived from it.\n\n**Three relevant inputs:**\n1. **Content (required):** article as a URL or text, a thought, subject-matter expertise or a scenario.\n2. **Audience (optional, but recommended):** who should read the post.\n3. **Tone or style (optional):** whether the post should read as provocative, inspirational, practical or humorous.\n\n**Input validation:**\n- If the content is too short or unclear, ask for more detail.\n- If it is unclear which aspect matters most, ask specifically.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "linkedin", "recommended": [ { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "social-post-skript", "category": "skill", "name": "The Social Post Script", "teaser": "The Social Post Script turns a platform, topic and audience brief into a publication-ready social media post with a hook, main body, call to action, matching hashtags and a shorter alternative version.", "domaene": "Content & Redaktion", "itemIcon": "share-2" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "themen-spur", "category": "workflow", "name": "The Topic Trail", "teaser": "A weekly automation workflow that collects flagged articles and emails, groups them by topic, and turns them into 3 to 5 fully developed newsletter topic proposals with an outline, saved to Notion and sent to the marketing team.", "domaene": "Content & Redaktion", "itemIcon": "tags" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "b2b-content-kurator", "category": "assistent", "name": "The B2B Content Curator", "teaser": "The B2B Content Curator turns a topic, audience and goal into a ready-to-publish LinkedIn post with a hook, a storytelling element and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "betreffzeilen-pruefer", "category": "assistent", "name": "The Subject Line Reviewer", "teaser": "Reviews newsletter subject lines against five psychological approaches and returns a rationale, character count and an A/B test recommendation for each variant.", "domaene": "Content & Redaktion", "itemIcon": "type" }, { "slug": "content-zweitverwerter", "category": "assistent", "name": "The Content Repurposer", "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "geschaeftsmail-schreiber", "category": "assistent", "name": "The Business Email Writer", "teaser": "The Business Email Writer turns bullet points or a rough draft into a ready-to-send business email, complete with a compelling subject line and a clear call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail" }, { "slug": "kommentar-redakteur", "category": "assistent", "name": "The Comment Editor", "teaser": "Analyzes social media comments by type and tone and delivers an on-brand, ready-to-use response in the right format for each platform.", "domaene": "Content & Redaktion", "itemIcon": "message-circle" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "profiltext-redakteur", "category": "assistent", "name": "The LinkedIn Profile Editor", "teaser": "Analyzes the headline, about section and work experience of your LinkedIn profile and delivers concrete wording suggestions tailored to your career goal.", "domaene": "Content & Redaktion", "itemIcon": "square-user-round" }, { "slug": "rundbrief-schreiber", "category": "assistent", "name": "The Newsletter Writer", "teaser": "The Newsletter Writer turns a topic, audience, goal and tone into a complete newsletter draft, from subject line suggestions to a sign off with the required imprint and unsubscribe placeholders.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }