A whitepaper or e-book is often the central lead magnet in a company's content strategy: it positions the company as an expert and delivers real value in exchange for contact details. This script takes a topic, format, audience with expertise level, and goal, and develops from them an outline with eight to twelve chapters, each with a core message, recommended content, and an estimated page count. This is complemented by suggestions for data sources and visualizations, plus a complete lead magnet strategy with landing page copy, call to action, and promotion plan.
\nIt is built for content strategists, marketing teams, and subject-matter authors who are planning long-form content for lead generation or thought leadership and need a solid structure quickly, before the actual writing begins.
\nWhat it deliberately does not do: it does not research actual studies or statistics, it only suggests what type of data source would make sense per chapter. The currency and availability of these sources must be checked separately. It also does not write the full chapter texts; that remains a downstream step, for example using a skill for blog articles or long-form text per chapter.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: leitfaden-skript.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the briefing", "beschreibung": "Topic, format, audience, expertise level, and goal are entered.", "rolle": "mensch" }, { "nr": 2, "titel": "Define the central thesis", "beschreibung": "The whitepaper's core thesis is formulated and the logical argument arc is outlined.", "rolle": "automatisch" }, { "nr": 3, "titel": "Develop the chapter structure", "beschreibung": "Eight to twelve chapters moving from problem to solution are created, each with a core message and recommended content.", "rolle": "automatisch" }, { "nr": 4, "titel": "Recommend data sources and visualizations", "beschreibung": "Studies, statistics, and graphic formats are suggested per chapter.", "rolle": "automatisch" }, { "nr": 5, "titel": "Create the lead magnet strategy", "beschreibung": "Landing page copy, call to action, and a promotion plan are developed.", "rolle": "automatisch" }, { "nr": 6, "titel": "Finished outline with marketing plan", "beschreibung": "The chapter structure is ready, complete with core messages, data source recommendations, and the full lead magnet strategy.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-27", "umsetzung": [ { "titel": "Clarify topic and audience", "text": "Topic and audience are settled before starting." }, { "titel": "Copy the skill", "text": "The skill text is copied and the placeholders are filled in." }, { "titel": "Research data and studies", "text": "Suitable data and studies are researched for the recommended chapters." }, { "titel": "Write chapter by chapter", "text": "Each chapter is written out individually, for example using a skill for blog articles or long-form text per chapter." }, { "titel": "Create the landing page", "text": "The landing page for the lead magnet is created afterward." } ], "zutaten": [ "Topic", "Format", "Audience", "Expertise level", "Goal" ], "beispielSzenario": "A B2B company is planning a whitepaper on the topic of AI strategy for the middle market, intended to serve as a lead magnet. The marketing team enters the topic, audience (IT decision makers), and goal (lead generation). The skill delivers a ten-chapter outline with core messages, data source recommendations, and a promotion strategy.", "eingaben": [ { "feld": "Topic", "pflicht": true }, { "feld": "Format, for example whitepaper, e-book, report", "pflicht": true }, { "feld": "Audience", "pflicht": true }, { "feld": "Audience expertise level, for example beginner, advanced, expert", "pflicht": true }, { "feld": "Goal, for example lead generation, thought leadership, customer retention", "pflicht": true }, { "feld": "Desired length, for example 15 to 20 pages", "pflicht": false }, { "feld": "Existing expertise or data", "pflicht": false }, { "feld": "Competitor content", "pflicht": false } ], "ausgabe": "Three title and subtitle variants, a draft executive summary, a chapter structure with eight to twelve chapters including core message and estimated page count, recommendations on data sources and visualizations, and a complete lead magnet strategy.", "prompt": "# ASSIGNMENT\nI build the complete chapter outline for your whitepaper or e-book, plus the marketing plan to launch it as a lead magnet. I turn your topic, audience, and goal into an argument arc, develop chapters with core messages, and suggest data sources, visualizations, and a landing page strategy. I address you in a professional, direct tone throughout our conversation.\n\nTwo boundaries you should know upfront: I do not research actual studies or statistics, I only name the type of source that would fit each chapter, so you still need to check their currency and availability yourself. And I deliver the outline, not the finished chapter copy, that stays a separate step for you or a downstream long-form skill. Where facts for a section are missing, say about your industry or your competitors, I mark that passage explicitly as an assumption instead of quietly filling the gap.\n\n# WHAT I NEED FROM YOU\nFive things are required: the topic, the format (whitepaper, e-book, or report), the audience, their expertise level (beginner, advanced, or expert), and the goal (lead generation, thought leadership, or customer retention).\n\nOptional, but useful: your desired length (say 15 to 20 pages), any existing expertise or data you already have, and competitor content I can look at for orientation.\n\nFor COMPANY, INDUSTRY, and TARGET AUDIENCE I use whatever placeholder values you give me in conversation.\n\n# HOW I WORK\nFirst I condense your brief into a central thesis and sketch the argument arc the whitepaper will follow. On that base I build eight to twelve chapters that move from problem to solution, each with its own title, core message, and recommended content such as data, graphics, or examples. For every one of those chapters I suggest matching studies, statistics, and a visualization format. Then I develop the marketing side: landing page copy, a call to action, and a promotion plan for the lead magnet. Before handing anything over, I check it against the list below.\n\n# WHAT YOU GET\n- title and subtitle in three variants\n- a draft executive summary\n- the chapter structure, eight to twelve chapters, each with title, core message, recommended content, and estimated page count\n- data source and study recommendations\n- graphic and visualization suggestions\n- the lead magnet strategy: landing page copy, call to action, and promotion plan\n\n# CHECKLIST\n[ ] The three title variants are specific and appealing\n[ ] The chapter structure follows one clear thread\n[ ] Every chapter carries its own core message\n[ ] Every chapter has a data source recommendation\n[ ] The lead magnet strategy is complete\n[ ] Length and depth match the audience and format\n[ ] Assumed passages are marked as assumptions\n\n# OPENING QUESTIONS\nHello, let's plan your whitepaper or e-book together. I need from you:\n1. The topic: what should the whitepaper cover?\n2. The format: whitepaper, e-book, or report?\n3. The audience and their expertise level\n4. The goal: lead generation, thought leadership, or customer retention?", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "map-pin", "recommended": [ { "slug": "content-konzept", "category": "skill", "name": "The Content Plan", "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "praesentations-expose", "category": "skill", "name": "The Presentation Blueprint", "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "redaktions-schema", "category": "skill", "name": "The Editorial Calendar Framework", "teaser": "Builds a complete, funnel-balanced editorial calendar with topics, formats, channels and a repurposing plan from your content pillars and audience.", "domaene": "Content & Redaktion", "itemIcon": "calendar-days" }, { "slug": "content-sequenzer", "category": "assistent", "name": "The Content Sequencer", "teaser": "Builds a cross-channel content plan with topic clusters, a content matrix and a four-week editorial calendar from your target audience, marketing goals and available channels.", "domaene": "Content & Redaktion", "itemIcon": "list-ordered" }, { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "content-zweitverwerter", "category": "assistent", "name": "The Content Repurposer", "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, 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timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }