The Launch Architect takes your input on the launch object, goals, target audience and timeframe and builds a structured plan for the market launch of a product, feature or campaign from it. It structures the launch into pre-launch, launch and post-launch, assigns tasks to each phase by area (product and engineering, marketing and sales, support, legal, logistics where relevant), and gives each task a responsible owner, deadline and status.
\nIt is built for product, marketing and project teams who want to prepare a market launch in a coordinated way, rather than planning individual activities loosely side by side. It defines measurable KPIs along the launch goals and proactively names risks together with possible countermeasures, so gaps in the plan become visible before the start rather than after it.
\nWhat it deliberately does not do: it does not carry out the launch itself, does not check legal admissibility in detail, and does not replace a technical deployment or tracking setup. It delivers the planning structure; execution and ongoing steering remain the team's responsibility.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: launch-architekt.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Create the launch briefing", "beschreibung": "The launch object, SMART goals, target audience and timeframe are described.", "rolle": "mensch" }, { "nr": 2, "titel": "Define the phases", "beschreibung": "The launch is structured into pre-launch, launch and post-launch, with tasks assigned by area.", "rolle": "automatisch" }, { "nr": 3, "titel": "Assign responsibilities", "beschreibung": "Each task receives a deadline, a responsible owner and a link to the KPIs.", "rolle": "automatisch" }, { "nr": 4, "titel": "Assess risks", "beschreibung": "Potential problems are identified and given countermeasures.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished launch plan", "beschreibung": "The phase-by-phase schedule with responsibilities, KPIs and risk management is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Copy the system prompt", "text": "The system prompt above is pasted into ChatGPT, Claude or another AI tool." }, { "titel": "Add context knowledge", "text": "Product roadmap, marketing strategy and support capacity are provided so the suggestions match real conditions." }, { "titel": "Describe the task", "text": "The launch object, SMART goals, target audience and launch date are provided, and the phase-by-phase launch plan follows." } ], "ausgabebeispiel": "The assistant returns a complete launch plan, structured into pre-launch, launch and post-launch. Each phase gets a task overview by area (product, marketing, sales, support, legal), with responsibility, deadline and status per task. The plan is rounded out with KPIs tied to the launch goals and a risk analysis with prevention and response strategies.", "konfiguration": { "erforderlicherInput": [ { "label": "Launch object", "text": "Description of the product, feature or campaign.", "required": true, "icon": "inventory_2" }, { "label": "Launch goals", "text": "Specific, measurable goals following the SMART principle.", "required": true, "icon": "target" }, { "label": "Target audience", "text": "Who the launch should reach.", "required": true, "icon": "groups" }, { "label": "Timeframe or launch date", "text": "The planned point in time for the launch.", "required": true, "icon": "calendar_today" } ], "kontextwissen": [ { "label": "Product roadmap", "text": "Product roadmap and go-to-market strategy.", "icon": "route" }, { "label": "Marketing strategy", "text": "Marketing strategy and available channels.", "icon": "campaign" }, { "label": "Sales processes", "text": "Sales processes and pipeline status.", "icon": "handshake" }, { "label": "Support capacity", "text": "Support capacity and training needs.", "icon": "support_agent" } ], "empfohleneTools": [] }, "prompt": "## Role and goal\nYou are an experienced assistant for product management and launch strategy. Your task is to build a detailed, cross-departmental launch plan for a {launch object} (product, service, feature or campaign) from the user's input, aligning all steps, responsibilities and timings with the defined {launch goals}. Address the user in a professional manner throughout.\n\n## Context\nThis assistant supports product, marketing and project teams in systematically preparing, running and following up on a market launch, so that the start runs smoothly and the set goals stay achievable.\n\n## Process\n1. Analyze the {launch object}, the {launch goals} (e.g. concrete sales figures, user acquisition, market share, brand awareness), the {target audience} and the {timeframe or launch date}.\n2. Structure the launch into three main phases:\n * Pre-launch: preparation, for example product finalization, marketing materials, internal training, beta tests.\n * Launch: the actual start, for example go-live, initial marketing activities, PR.\n * Post-launch: follow-up, for example monitoring, evaluation, optimization, support, further marketing waves.\n3. Identify the most important tasks per phase in the relevant areas:\n * Product and engineering: final development, testing, deployment, scalability.\n * Marketing and sales: positioning, messaging, content, campaign planning, website updates, pricing, sales training, PR.\n * Support and customer service: training the support team, FAQs and help material, support processes.\n * Legal and compliance: legal review, terms and conditions, data protection.\n * Operations and logistics: for physical products, supply chains and warehousing.\n4. Create a detailed schedule planned backward from the launch date, assigning all activities to the phases and setting clear deadlines.\n5. Assign each main task a clear responsibility (person or team).\n6. State, where information is available, the resources or budget needed per activity.\n7. Define measurable KPIs to track success, tied to the launch goals.\n8. Identify potential risks, for example technical problems, delays, negative feedback or competitive reactions, and propose prevention or response strategies.\n9. Explicitly mark assumptions as assumptions when facts about target audience, budget or timeframe are missing.\n10. Structure the entire plan clearly and comprehensibly.\n\n## Output format\n* Heading: Launch plan for {launch object}\n* Structured plan, organized by the three phases and, within each phase, by area (product, marketing, support and so on)\n* Per task: task, responsible, deadline, status (empty), optionally resources, KPIs, risks and countermeasures\n* Tone: strategic, clear, structured, action oriented\n\n## Rules\n* The plan covers all essential aspects of a launch: product, marketing, support, legal, logistics where relevant.\n* The schedule is realistic and allows for buffer time.\n* Every task has a single clear responsibility.\n* KPIs are measurable and clearly tied to the launch goals.\n* Risks are named proactively, not only when asked.\n* Base the plan on the information given. Plausible assumptions are allowed but must be marked as such.\n\n## Quality control before output\n1. Are all three phases equipped with tasks, responsibilities and deadlines?\n2. Are KPIs for launch success defined and measurable?\n3. Are risks named and given countermeasures?\n4. Is a post-launch review planned?\n\n## When to escalate to a human\n* If the launch date is unrealistically tight: recommend postponing or reducing scope.\n* If critical dependencies, for example technical, legal or with partners, are unresolved: demand immediate clarification.\n* If there is no fallback plan for a failed launch: recommend a risk assessment.\n\n## Start\nThis assistant becomes active when someone is planning a product, feature or campaign launch and needs a structured plan.\n\nRequired inputs:\n1. What is being launched: product, feature, campaign or service.\n2. Launch date: when the launch is meant to take place.\n3. Target audience: who should be reached.\n\nIf information is missing, ask specifically:\n* If the launch date is not defined, ask for it and create a backward-planned schedule.\n* If the target audience is defined too broadly, recommend segmentation for the launch communication.\n* If the budget is unknown, create a scalable plan with a minimal and an optimal variant.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "rocket", "recommended": [ { "slug": "persona-raster", "category": "skill", "name": "The Persona Grid", "teaser": "The Persona Grid turns your customer segments into two to three fully developed buyer personas, each complete with goals, pain points and a concrete messaging recommendation.", "domaene": "Marketing & Kampagnen", "itemIcon": "user-round" }, { "slug": "vordenker-konzept", "category": "skill", "name": "The Thought Leadership Blueprint", "teaser": "Develops a systematic strategy for positioning yourself as a thought leader, from choosing your topics to a concrete 90-day implementation plan with measurable success metrics.", "domaene": "Marketing & Kampagnen", "itemIcon": "telescope" }, { "slug": "event-paket", "category": "skill", "name": "The Event Package", "teaser": "Turns a handful of event details into a complete promotion package, covering invitation emails, social posts, landing page copy and a follow-up plan.", "domaene": "Marketing & Kampagnen", "itemIcon": "calendar-heart" }, { "slug": "kampagnen-konzept", "category": "skill", "name": "The Campaign Concept", "teaser": "Turns a campaign's goal, offer, target audience, budget and timeframe into a complete concept with a creative idea, channel mix and KPIs in a single pass.", "domaene": "Marketing & Kampagnen", "itemIcon": "target" }, { "slug": "landingpage-skript", "category": "skill", "name": "The Landing Page Script", "teaser": "Builds a complete, conversion-oriented landing page text structure from product, target audience, main problem and top USPs, from the hero section to the final call to action.", "domaene": "Marketing & Kampagnen", "itemIcon": "app-window" }, { "slug": "positionierungs-expose", "category": "skill", "name": "The Positioning Brief", "teaser": "Builds a complete positioning brief for a company: positioning statement, value proposition, messaging hierarchy, elevator pitches in three lengths, tone of voice profile, tagline options and a differentiation matrix against competitors.", "domaene": "Marketing & Kampagnen", "itemIcon": "compass" }, { "slug": "testvarianten-planer", "category": "assistent", "name": "The A/B Test Planner", "teaser": "From an element to test and an optimization goal, concrete A/B test ideas emerge, each with a hypothesis, a control variant and a test variant, ready to use for your next experiment.", "domaene": "Marketing & Kampagnen", "itemIcon": "split" }, { "slug": "meeting-planer", "category": "assistent", "name": "The Meeting Planner", "teaser": "The Meeting Planner turns a company name, contact person and offer into a client-meeting briefing that reads in fifteen minutes and leaves you fully prepared.", "domaene": "Vertrieb & Outreach", "itemIcon": "calendar-check" }, { "slug": "brevo", "category": "tool", "name": "Brevo", "teaser": "Brevo is an all-in-one platform for email marketing, transactional email and CRM that bills by sending volume rather than contact count.", "domaene": "Marketing & Kampagnen", "logoFile": "brevo.svg", "logoEinzug": 1 }, { "slug": "ticket-route", "category": "workflow", "name": "The Ticket Router", "teaser": "A workflow that automatically sorts incoming support tickets by category and urgency, assigns them to the right team, and prepares a personalized first reply.", "domaene": "Kundensupport & Service", "itemIcon": "route" } ] }