A landing page succeeds or fails on its text structure, not on individual good sentences. This script takes product, target audience, main problem and top USPs and builds all eight sections of a conversion-oriented page from them: hero, problem, solution, benefits, social proof, how it works, FAQ and final call to action. It works with established copywriting frameworks such as AIDA, PAS and BAB, and selects the appropriate one depending on the situation.
\nIt is built for product marketing, growth teams and founders who need a solid text foundation quickly for a new offer, feature or campaign before design and development take over. It delivers the complete structure, not just a headline idea.
\nWhat it deliberately does not do: invent testimonials, customer numbers or logos. If real customer voices are missing, the social proof section is output as a placeholder structure instead of being filled with invented quotes. The script also does not replace independent positioning work: anyone still unclear on target audience or USPs should clarify these questions beforehand, for example with a broader copy strategist. It is intended as a focused building-block skill for a specific landing page, not as a standalone positioning or strategy process.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: landingpage-skript.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide input", "beschreibung": "The product, target audience, main problem, top three USPs, and the desired conversion action are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze the target audience and select a framework", "beschreibung": "Pain points are evaluated and the appropriate copywriting framework, AIDA, PAS, or BAB, is selected.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the landing page copy", "beschreibung": "The hero section, problem and solution, benefits, social proof, how it works, FAQ, and CTAs are drafted.", "rolle": "automatisch" }, { "nr": 4, "titel": "Receive the complete text structure", "beschreibung": "All eight sections are ready: headlines, body copy, CTAs, and FAQ.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Prepare USPs and testimonials", "text": "Before the skill is used, the top USPs and any existing customer testimonials are gathered." }, { "titel": "Copy the skill and provide input", "text": "The skill text is copied and filled in with the product, target audience, and the remaining required fields." }, { "titel": "Hand the copy off to the design team", "text": "The finished text structure is handed off to the design team or pasted directly into the page builder." }, { "titel": "Plan A/B tests", "text": "Different headline variants are tested against each other." }, { "titel": "Optimize based on conversion data", "text": "The page is improved iteratively based on measured conversion data." } ], "zutaten": [ "Product", "Target audience", "Main problem", "Top three USPs", "Conversion action" ], "beispielSzenario": "A product marketing manager is launching a new SaaS feature and needs a landing page on short notice. He provides the product, target audience, main problem, top USPs, and the desired conversion action. The script then delivers the complete text structure, from the headline in the hero section to the FAQ section, so design and development can continue immediately with a solid foundation.", "eingaben": [ { "feld": "Product or offer", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Main problem of the target audience", "pflicht": true }, { "feld": "Top three USPs", "pflicht": true }, { "feld": "Desired conversion action", "pflicht": true }, { "feld": "Tone of voice", "pflicht": false }, { "feld": "Industry and competitors", "pflicht": false }, { "feld": "Traffic source", "pflicht": false }, { "feld": "Existing customer testimonials", "pflicht": false } ], "ausgabe": "A complete text structure with eight sections, headlines, body copy, at least three placed CTAs and an FAQ section with at least five objections.", "prompt": "# DESCRIPTION\nWrites a conversion-oriented landing page text structure with all sections from the hero section to the final call to action. Works with established copywriting frameworks (AIDA, PAS, BAB) and UX writing principles. Address the user in a professional manner throughout.\n\n# INPUT\n- Product or offer (required)\n- Target audience (required)\n- Main problem of the target audience (required)\n- Top three USPs (required)\n- Desired conversion action, for example book a demo, start a free trial (required)\n- Tone of voice (optional)\n- Industry and competitors (optional)\n- Traffic source, for example Google Ads, LinkedIn, organic (optional)\n- Existing customer testimonials (optional)\n\n# OUTPUT\n1. Hero section: headline (maximum ten words, benefit oriented), subheadline (one to two sentences), CTA button text, hero image recommendation\n2. Problem section (pain points of the target audience)\n3. Solution section (how the product helps)\n4. Benefits section (three to five benefits with an icon suggestion and description)\n5. Social proof section (testimonial structure, logo placement, key figures)\n6. How it works section (three to four steps)\n7. FAQ section (five to seven frequently asked questions and answers)\n8. Final CTA section (with urgency or incentive)\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill specific: traffic source, competitors, testimonials, tone of voice\n- Areas of expertise: conversion copywriting, UX writing, landing page optimization\n- Boundary: do not invent testimonials, customer numbers or logos. Where real references are missing, the social proof section is output as a placeholder structure.\n- Where facts for another section are missing, for example industry context or a competitive comparison, explicitly mark the affected point as an assumption instead of silently filling it in.\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Analyze target audience and pain points\nEvaluate the target audience and its pain points. Select the appropriate copywriting framework (AIDA, PAS or BAB), depending on whether attention, problem pressure, or a before and after narrative should be the primary focus.\n\n## Step 2: Write the hero section\nFormulate a strong headline, maximum ten words, benefit oriented. Subheadline as a bridge between problem and solution. CTA button text clear and action oriented.\n\n## Step 3: Build the emotional arc\nCarry the structure problem, solution, proof, CTA through consistently. Phrase benefits in terms of value, not features. Place social proof at strategically sensible points.\n\n## Step 4: Create the FAQ and the final CTA\nBuild the FAQ based on typical objections from the target audience. Check all CTAs for clarity and urgency. Distribute at least three CTAs across the page.\n\n## Step 5: Quality control\nCheck the result against the Definition of Done before marking it as finished.\n\n# DEFINITION OF DONE\n[ ] All eight sections are fully drafted\n[ ] The headline communicates the main benefit in under ten words\n[ ] At least three CTAs are distributed across the page\n[ ] Benefits are phrased in terms of value\n[ ] The FAQ addresses at least five typical objections\n[ ] The copy is scannable: short paragraphs, lists\n[ ] No invented testimonials or figures\n[ ] Assumptions are marked as such\n\n# CONVERSATION START\nHello, let's create your landing page copy. I need the following from you:\n1. Product or offer: what is being promoted?\n2. Target audience: who do you want to reach?\n3. Main problem: what is the biggest pain point?\n4. Top three USPs: what makes your offer stand out?\n5. Conversion goal: what should the visitor do, for example book a demo, try it, request info?", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "app-window", "recommended": [ { "slug": "positionierungs-expose", "category": "skill", "name": "The Positioning Brief", "teaser": "Builds a complete positioning brief for a company: positioning statement, value proposition, messaging hierarchy, elevator pitches in three lengths, tone of voice profile, tagline options and a differentiation matrix against competitors.", "domaene": "Marketing & Kampagnen", "itemIcon": "compass" }, { "slug": "anzeigen-konzept", "category": "skill", "name": "The Ad Concept", "teaser": "Creates three ad variants with different hooks for Google Ads, Meta Ads or LinkedIn Ads from a short briefing, ready to use directly in A/B tests.", "domaene": "Marketing & Kampagnen", "itemIcon": "monitor-play" }, { "slug": "event-paket", "category": "skill", "name": "The Event Package", "teaser": "Turns a handful of event details into a complete promotion package, covering invitation emails, social posts, landing page copy and a follow-up plan.", "domaene": "Marketing & Kampagnen", "itemIcon": "calendar-heart" }, { "slug": "kampagnen-konzept", "category": "skill", "name": "The Campaign Concept", "teaser": "Turns a campaign's goal, offer, target audience, budget and timeframe into a complete concept with a creative idea, channel mix and KPIs in a single pass.", "domaene": "Marketing & Kampagnen", "itemIcon": "target" }, { "slug": "vordenker-konzept", "category": "skill", "name": "The Thought Leadership Blueprint", "teaser": "Develops a systematic strategy for positioning yourself as a thought leader, from choosing your topics to a concrete 90-day implementation plan with measurable success metrics.", "domaene": "Marketing & Kampagnen", "itemIcon": "telescope" }, { "slug": "anzeigentext-schreiber", "category": "assistent", "name": "The Ad Copy Writer", "teaser": "The Ad Copy Writer analyzes an existing ad text for Google Ads, Meta Ads or LinkedIn and returns three to five optimized, platform-compliant variants, each with a rationale for the change.", "domaene": "Marketing & Kampagnen", "itemIcon": "megaphone" }, { "slug": "hook-schreiber", "category": "assistent", "name": "The Hook Writer", "teaser": "Develops multiple opening lines for social media, emails, ads and landing pages from product, audience and channel, each labeled with a copywriting technique, psychological trigger and testing recommendation.", "domaene": "Marketing & Kampagnen", "itemIcon": "anchor" }, { "slug": "pitch-schreiber", "category": "assistent", "name": "The Pitch Writer", "teaser": "Condenses an idea, product or person into a spoken elevator pitch of 30 to 60 seconds with a hook, value proposition, unique selling point and call to action.", "domaene": "Marketing & Kampagnen", "itemIcon": "speech" }, { "slug": "testvarianten-planer", "category": "assistent", "name": "The A/B Test Planner", "teaser": "From an element to test and an optimization goal, concrete A/B test ideas emerge, each with a hypothesis, a control variant and a test variant, ready to use for your next experiment.", "domaene": "Marketing & Kampagnen", "itemIcon": "split" }, { "slug": "persona-raster", "category": "skill", "name": "The Persona Grid", "teaser": "The Persona Grid turns your customer segments into two to three fully developed buyer personas, each complete with goals, pain points and a concrete messaging recommendation.", "domaene": "Marketing & Kampagnen", "itemIcon": "user-round" }, { "slug": "launch-architekt", "category": "assistent", "name": "The Launch Architect", "teaser": "Turns a launch object, goals, target audience and timeframe into a complete, phase-by-phase launch plan with responsibilities, KPIs and risk assessment, ready for team coordination.", "domaene": "Marketing & Kampagnen", "itemIcon": "rocket" }, { "slug": "marketingskills", "category": "tool", "name": "marketingskills", "teaser": "Open collection of 47 AI agent skills for technical marketing: copywriting, conversion optimization, SEO, paid ads, pricing and revenue operations, open source.", "domaene": "Marketing & Kampagnen" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" } ] }