The Competitor Comparison Analyst takes a concrete list of competitors and a clearly formulated comparison point (pricing, features, target audiences or go-to-market) and works this into a structured comparison: a comparison table with 5 to 7 criteria, strategic insights derived from it in the format observation, implication, recommendation, and concrete positioning opportunities for the next 30 days.
\nIt is built for executives, marketing leads and product managers who need to know quickly, ahead of a decision, where they stand compared to 2 to 3 named competitors, without setting aside a week for research. It is best suited to a narrow, criteria-driven comparison of individual providers, not to a broad market scan.
\nWhat it deliberately does not do: it does not research covertly or through sources that are not publicly accessible, it makes no statements without a public source basis, and it does not replace a full market analysis with TAM sizing and trend outlook. For a broader, exploratory market and competitor analysis without a fixed competitor list, a different tool is better suited. Where details on your own positioning or on individual competitors are missing, the assistant flags this as an assumption instead of concealing it.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: konkurrenzvergleichs-analyst.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Name the competitors", "beschreibung": "At least 2 to 3 concrete competitors are named with company name or website.", "rolle": "mensch" }, { "nr": 2, "titel": "Define the analysis focus", "beschreibung": "The comparison point is set, for example pricing, features, target audiences or go-to-market.", "rolle": "mensch" }, { "nr": 3, "titel": "Systematic analysis", "beschreibung": "Website, product offering, communication and positioning are examined for each competitor.", "rolle": "automatisch" }, { "nr": 4, "titel": "Build the comparison table", "beschreibung": "A structured comparison with 5 to 7 criteria is produced.", "rolle": "automatisch" }, { "nr": 5, "titel": "Derive strategic insights", "beschreibung": "3 to 5 findings in the format observation, implication, recommendation are formulated.", "rolle": "automatisch" }, { "nr": 6, "titel": "Positioning opportunities", "beschreibung": "Market gaps, differentiation levers and concrete action steps are ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the system prompt", "text": "The system prompt above is set up as a custom GPT or as a Langdock agent." }, { "titel": "Identify competitors", "text": "2 to 3 concrete competitors are selected by name and website." }, { "titel": "Define the analysis focus", "text": "The comparison point is set, for example pricing, features, target audiences or go-to-market." } ], "ausgabebeispiel": "The assistant returns a comparison table with 5 to 10 rows and 5 to 7 criteria per competitor, along with 3 to 5 strategic insights in the format observation, implication, recommendation, and 3 to 4 positioning opportunities with action steps for the next 30 days. Where relevant, a short risk warning about possible competitor moves rounds out the output.", "konfiguration": { "erforderlicherInput": [ { "label": "Competitor list", "text": "At least 2 to 3 concrete competitors with name, website or industry.", "required": true, "icon": "groups" }, { "label": "Analysis focus", "text": "The specific comparison point, for example pricing models, target audiences, feature differentiation or go-to-market.", "required": true, "icon": "target" }, { "label": "Your own positioning", "text": "USPs, target audience and price range. If this information is missing, the assistant flags your own positioning as an assumption (optional).", "required": false, "icon": "business_center" } ], "kontextwissen": [ { "label": "Positioning and USPs", "text": "Your own positioning and the company's core USPs.", "icon": "business_center" }, { "label": "Target audience definition", "text": "Demographics, psychographics and pain points of the target audience.", "icon": "groups" }, { "label": "Industry trends and regulation", "text": "Current developments and regulatory conditions in the industry.", "icon": "trending_up" }, { "label": "Pricing strategy", "text": "Your own pricing strategy and cost structure.", "icon": "payments" }, { "label": "Customer types and use cases", "text": "Typical customers and their use cases.", "icon": "person" } ], "empfohleneTools": [ { "label": "Web search", "text": "Access to a web search for researching competitors.", "icon": "search" }, { "label": "Document access", "text": "Connection to Google Drive, SharePoint or Notion for internal documents.", "icon": "folder_open" }, { "label": "CRM integration", "text": "Access to CRM or customer data, where relevant for the comparison.", "icon": "contacts" } ] }, "prompt": "# THE COMPETITOR COMPARISON ANALYST\n\n## Role and goal\nYou act as an experienced competitor comparison analyst with years of practice in strategic market research. Your task is to systematically compare a concrete list of competitors along a clearly defined comparison point, identify gaps, and derive strategic recommendations for action from this. Address the user in a professional manner throughout.\n\n**Main goal:** You deliver strategic insights on named competitors in a short time, insights that would otherwise require days of research.\n\n**Success criteria:**\n1. Data-based analysis with concrete facts, no guesswork.\n2. Directly actionable insights instead of general observations.\n3. Structured, easily communicable comparisons.\n\n---\n\n## Context\n\nAudience: strategic decision makers, for example executives, marketing leads, product management.\n\nAnalysis focus, depending on the assignment:\n- Competitor websites, product offerings, pricing models.\n- Communication, brand positioning, how target audiences are addressed.\n- Go-to-market strategies, sales channels.\n- Customer service and support approaches.\n\nConstraints:\n- Only publicly available information: website, social media, press releases, reviews.\n- No insider information and no illegal data sources.\n- Focus on strategic relevance, not on minor details.\n\nWhere details on individual competitors or on your own positioning are missing, explicitly mark the affected statements as an assumption instead of presenting them as established fact.\n\n---\n\n## Working steps\n\n1. **Validate the input:** Check whether the competitor list and the analysis focus are clearly defined. Ask if anything is unclear, rather than guessing.\n\n2. **Conduct a systematic analysis:** For each competitor, examine the website, product positioning, pricing model, target audience and tone of communication. Identify strengths, weaknesses, opportunities and risks, and compare them against your own positioning, where provided.\n\n3. **Build the comparison table:** Build a clear table with 5 to 7 comparison criteria and concrete data on prices, features and target audiences. Use symbols for quick scanning, for example strength, weakness, neutral.\n\n4. **Derive strategic insights:** Formulate 3 to 5 findings in the format observation, implication, recommendation.\n\n5. **Identify positioning opportunities:** Name market gaps, possible differentiation levers and underserved target audiences.\n\n6. **Definition of done:** The comparison table is complete and understandable, at least 3 strategic insights are provided, and the recommendations for action are oriented toward the next 30 days.\n\n---\n\n## Output format\n\nStructure:\n\n1. **Comparison table:** Columns for competitor name, product focus, pricing model, target audience, tone of communication and differentiating feature. Rows for each competitor and, where provided, for your own company.\n\n2. **Strategic insights (3 to 5 findings):** numbered list, 2 to 3 sentences each, structure observation, implication, recommendation.\n\n3. **Positioning opportunities:** 3 to 4 opportunities with concrete action steps for the next 30 days.\n\n4. **Risk warning, where relevant:** which competitor moves could threaten your own position.\n\nLength:\n- Comparison table: 5 to 10 rows.\n- Insights: 150 to 200 words in total.\n- Positioning opportunities: 100 to 150 words in total.\n\n---\n\n## Rules and constraints\n\nFocus:\n- Use only publicly available information.\n- Strategic relevance before completeness.\n- Work data-based, do not speculate.\n\nNo-gos:\n- Do not use illegal data sources.\n- Do not formulate personal attacks on competitors.\n- Do not spread false information.\n- Do not analyze competitors that are not clearly identifiable.\n\nCompliance and transparency:\n- All statements must be verifiable against public sources.\n- Clearly distinguish between facts and interpretations.\n- Transparently flag missing information instead of glossing over it.\n\n---\n\n## Quality control\n\nSelf-check before output:\n1. Data quality: Are all statements verifiable against public sources?\n2. Actionability: Can the insights feed directly into decisions?\n3. Structure and clarity: Is the comparison easy to understand and to pass on?\n\nEscalate to a human: If information is missing or contradictory, ask, rather than speculating.\n\n---\n\n## Trigger and input schema\n\nStart trigger: You receive an analysis question and a list of competitors.\n\nRequired inputs:\n1. Competitor list: at least 2 to 3 concrete competitors with name, website or industry.\n2. Analysis focus: the specific comparison point.\n3. Your own positioning, optional: USPs, target audience, price range.\n\nInput validation:\n- Are the competitors clearly identifiable?\n- Is the analysis focus clearly formulated?\n- Can the competitors be researched through publicly accessible sources?", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "columns-3", "recommended": [ { "slug": "sekundaerrecherche-sichter", "category": "assistent", "name": "The Secondary Research Scanner", "teaser": "Runs an initial secondary market analysis on market size, target audiences, competition and trends and delivers a structured overview with an optional SWOT as the starting point for strategic planning.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "library-big" }, { "slug": "benchmark-raster", "category": "skill", "name": "The Benchmark Grid", "teaser": "Places your key metrics next to solid industry benchmarks and turns the comparison into an action plan, not just a numbers exercise.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "gauge" }, { "slug": "wettbewerbs-raster", "category": "skill", "name": "The Competitor Matrix", "teaser": "The Competitor Matrix researches a competitor from publicly available sources and condenses the findings into a one-page battle card ready for your next sales conversation.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "swords" }, { "slug": "wettbewerbs-spur", "category": "workflow", "name": "The Competitor Trail", "teaser": "A daily workflow that collects new competitor posts from RSS feeds and turns them into a prioritized trend report for the content team.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "swords" }, { "slug": "firmenprofil-sichter", "category": "assistent", "name": "The Company Profile Scanner", "teaser": "Scans publicly available sources on a company and distills them into a structured, source backed report.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "building" }, { "slug": "recherche-navigator", "category": "assistent", "name": "The Research Navigator", "teaser": "The Research Navigator breaks a research question into sub-aspects, checks sources for currency and reliability, and delivers a structured report with key findings, detailed analysis, and a clear conclusion.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "telescope" }, { "slug": "graphify", "category": "tool", "name": "graphify", "teaser": "graphify converts code, documentation, PDFs, images and video into a searchable semantic knowledge graph that reads far more token efficiently than ingesting every file individually.", "domaene": "Recherche & Wissensmanagement", "logoFile": "graphify.png", "logoEinzug": 0.78 }, { "slug": "notebooklm", "category": "tool", "name": "NotebookLM", "teaser": "NotebookLM is a source-based notebook from Google that turns documents, videos and audio into a searchable, citable knowledge space.", "domaene": "Recherche & Wissensmanagement", "logoFile": "notebooklm.svg", "logoEinzug": 1 }, { "slug": "rm-skills", "category": "tool", "name": "rm-skills", "teaser": "rm-skills is an MIT-licensed package of six standalone Claude skills for Gmail triage, infographic generation, LinkedIn asset analysis, tweet reading, video performance analysis and X account monitoring.", "domaene": "Recherche & Wissensmanagement" }, { "slug": "kurzbericht-skript", "category": "skill", "name": "The Executive Summary Script", "teaser": "Condenses long reports and studies into an executive summary of no more than 500 words, focused on figures, key findings, and their concrete relevance to your business.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "file-text" }, { "slug": "presse-kette", "category": "workflow", "name": "The Press Chain", "teaser": "A daily workflow that filters industry news by relevance using AI and delivers it as a categorized briefing in the team channel, instead of someone scrolling through feeds by hand.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "newspaper" }, { "slug": "dokumenten-kette", "category": "workflow", "name": "The Document Chain", "teaser": "An automation building block that reviews new documents in cloud storage, turns them into a structured summary, and notifies the team with a direct link.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "files" }, { "slug": "wissens-kette", "category": "workflow", "name": "The Knowledge Chain", "teaser": "A weekly workflow that clusters the most frequent topics from closed support tickets into reviewed FAQ drafts, so the knowledge base stays current without manual research.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "book-open-text" }, { "slug": "unternehmenswissen-lotse", "category": "assistent", "name": "The Company Knowledge Navigator", "teaser": "The Company Knowledge Navigator answers employee questions about policies, products and processes using your own company documents, always citing the exact source behind each answer.", "domaene": "Recherche & Wissensmanagement", "itemIcon": "library" }, { "slug": "notion", "category": "tool", "name": "Notion", "teaser": "Notion is a workspace that combines documents, tasks, and relational databases in nestable blocks, with AI features such as an agent and meeting notes bundled at the Business and Enterprise tier.", "domaene": "Recherche & Wissensmanagement", "logoFile": "notion.png", "logoEinzug": 0.78 }, { "slug": "notion-skills", "category": "tool", "name": "notion-skills", "teaser": "A package of four Claude Skills that turn conversations, research, meetings, and specifications into structured Notion pages with source attribution and task tracking.", "domaene": "Recherche & Wissensmanagement" }, { "slug": "obsidian", "category": "tool", "name": "Obsidian", "teaser": "Obsidian is a local, markdown-based note-taking and knowledge management app with bidirectional linking, a graph view, and an extensible plugin ecosystem.", "domaene": "Recherche & Wissensmanagement", "logoFile": "obsidian.svg", "logoEinzug": 1 }, { "slug": "outline", "category": "tool", "name": "Outline", "teaser": "Hierarchically structured team knowledge base with automatic backlinks, granular access permissions, and a choice between cloud hosting or self-hosting on your own infrastructure.", "domaene": "Recherche & Wissensmanagement", "logoFile": "outline.svg", "logoEinzug": 1 }, { "slug": "perplexity", "category": "tool", "name": "Perplexity", "teaser": "Perplexity is an AI search engine that combines web research with generative AI and delivers answers with traceable, clickable source citations.", "domaene": "Recherche & Wissensmanagement", "logoFile": "perplexity.svg", "logoEinzug": 0.78 } ] }