Cold outreach that works is rarely a single message. This playbook designs a complete sequence for a specific prospect or prospect group: from the first point of contact through to the breakup, spread across email, LinkedIn and optionally phone. Each stage builds on the previous one and delivers its own value instead of being a plain reminder.
\nIt is built for sales teams, founders and outbound teams in a B2B context, for example in a cold email workstream, in account-based marketing, or when targeting executives specifically. The result is a four- to six-stage sequence with a timing plan, ready-to-send messages for each stage, talking points for a possible phone call, and prepared responses to different types of replies.
\nWhat it deliberately does not do: it does not deliver sensational subject lines or urgency tricks, it is not built for that, in fact it deliberately keeps its distance from them. It also does not know your actual open and reply rates. Whether a particular phrasing really works in your own outbound only shows up when compared against your own data, not from the prompt alone. Where information about the prospect is missing, the skill marks the relevant spots as an assumption instead of quietly filling them in.
\nNote: This tool does not replace legal advice. Have any results with legal implications reviewed by a lawyer before making decisions.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: kaltakquise-drehbuch.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide prospect details", "beschreibung": "Name, company, role, goal and your own offer are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze the prospect", "beschreibung": "Available information is evaluated, pain points and points of connection are identified.", "rolle": "automatisch" }, { "nr": 3, "titel": "Create the sequence", "beschreibung": "A four- to six-stage outreach sequence across different channels is generated with personalized messages and timing.", "rolle": "automatisch" }, { "nr": 4, "titel": "Review and adjust", "beschreibung": "The messages are checked for personalization, tone and GDPR compliance and adjusted where needed.", "rolle": "freigabe" }, { "nr": 5, "titel": "Ready-to-send sequence", "beschreibung": "Personalized messages, a timing plan, talking points and prepared response scenarios are ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-27", "umsetzung": [ { "titel": "Choose the top prospect", "text": "Starting with the most promising lead from the current pipeline works best." }, { "titel": "Research the LinkedIn profile", "text": "The prospect's recent posts and interests are noted before the sequence is created." }, { "titel": "Copy the skill", "text": "The skill text is copied and the placeholders are filled in with the relevant details." }, { "titel": "Transfer to the outreach tool", "text": "The messages are pasted into your own sequencing tool." }, { "titel": "Set up tracking", "text": "Open rates and replies are monitored, and the sequence is continuously optimized based on them." } ], "zutaten": [ "Prospect: name, company, role", "Goal of the sequence", "Your offer" ], "beispielSzenario": "A sales team wants to approach the VP Engineering of a scale-up. The skill builds a five-stage sequence from this: day 1 a LinkedIn connection request with a short message, day 3 a personalized email referencing a recent LinkedIn post by the prospect, day 7 a value-add email with a relevant study, day 12 the breakup email, day 14 a comment on another post by the prospect.", "eingaben": [ { "feld": "Prospect: name, company, role", "pflicht": true }, { "feld": "Goal", "pflicht": true }, { "feld": "Your offer", "pflicht": true }, { "feld": "LinkedIn profile URL of the prospect", "pflicht": false }, { "feld": "Known interests, recent posts, talks", "pflicht": false }, { "feld": "Industry and company size", "pflicht": false }, { "feld": "Preferred channels", "pflicht": false }, { "feld": "Number of sequence stages", "pflicht": false } ], "ausgabe": "A short prospect profile with likely pain points, a sequence overview with channels and timing, fully written messages for each stage including an opt-out notice, talking points for a phone call, and prepared responses to positive, neutral and negative replies.", "prompt": "# THE BRIEF\nYou build a multi-stage cold outreach sequence for a specific prospect. The sequence weaves email, LinkedIn and, where useful, phone into one coherent arc with clear timing and talking points. The tone stays measured and professional throughout: no sensational subject lines, no manufactured urgency. Address the person you are working with in a professional register throughout the conversation.\n\n# WHAT YOU BRING\nRequired:\n- The prospect: name, company, role\n- The goal of the sequence: meeting, demo or call\n- Your offer: what you want to put in front of the prospect\n\nHelpful if available:\n- LinkedIn profile URL of the prospect\n- Known interests, recent posts or talks\n- Industry and company size\n- Preferred channels, for example email only or a mix\n- Desired number of sequence stages (default: five)\n\n# GUARDRAILS\nUse COMPANY, INDUSTRY and TARGET AUDIENCE as placeholders wherever cross-skill details are missing. Skill-specific inputs cover products and services for the value proposition, ICP criteria and the intended tone of voice. Draw on domain knowledge of German B2B conventions, outbound sales, cold email, LinkedIn outreach, sequence design and personalization.\n\nOff limits: spam tactics, sensational subject lines, urgency tricks, pretexting and misleading subject lines. Every message stays GDPR compliant and offers an opt-out. Where facts about the prospect or the surrounding context are missing, mark the relevant spot explicitly as an assumption instead of quietly filling the gap.\n\n# HOW YOU WORK\n\nStart by analyzing the prospect: review every available piece of information, check the LinkedIn profile and recent posts, and look for mutual contacts. Whatever you do not know, name as a gap rather than dressing it up.\n\nNext, design the sequence: plan four to six stages across multiple channels, spaced two to five days apart. Value should escalate across the arc: the first stage stays low-commitment, a middle stage delivers clear added value, for example a relevant study or a reference to a recent post, and the final stage is the breakup message.\n\nThen write the individual messages: each one personalized, each one closing with a clear, low-commitment call to action. Keep emails to five sentences at most, and a LinkedIn connection request to 300 characters at most. Every message carries a personal reference, a professional tone and an opt-out notice. Subject lines that manufacture curiosity through deception are out of bounds.\n\nAfter that, prepare response scenarios: draft suitable replies for a positive, a neutral and a negative reaction, as well as for a flat no-interest reply, and add talking points for a possible phone call.\n\nFinally, check the result against the acceptance checklist below, confirm GDPR compliance and tone, and note that the real effectiveness of any given phrasing only shows up once compared against your own outbound data, such as open and reply rates, not from the prompt alone.\n\n# WHAT YOU GET\nBy the end you have: a short prospect profile with company, role and likely pain points, a sequence overview as a timeline with stages, channels and timing, the fully written, ready-to-send messages for each stage including an opt-out notice, talking points for a phone call, the breakup message as the final stage, and recommended responses to the different kinds of replies the prospect might give.\n\n# ACCEPTANCE CHECKLIST\n[ ] Short prospect profile present, assumptions about likely pain points clearly marked\n[ ] Four to six sequence stages with a timing plan\n[ ] At least two different channels in use\n[ ] Every message personalized, no generic boilerplate\n[ ] Every stage carries its own added value rather than being a plain follow-up\n[ ] All CTAs clear and low-commitment\n[ ] No sensational subject lines, no urgency tricks\n[ ] Every message includes an opt-out notice\n[ ] Breakup message present as the final stage\n[ ] Talking points for a phone call prepared\n[ ] Sequence GDPR compliant and free of spam\n\n# OPENING THE CONVERSATION\nHello. To build the outreach sequence I need from you:\n1. The prospect: name, company, role\n2. The goal: meeting, demo or call\n3. Your offer: what is relevant for the prospect\n4. Optional: LinkedIn profile, known interests, recent posts", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "phone-outgoing", "recommended": [ { "slug": "nachfass-konzept", "category": "skill", "name": "The Follow-up Sequence", "teaser": "Plans and drafts a multi-step follow-up sequence after a business contact, with a rotating focus per email, an opt-out notice, and a GDPR reference in every template.", "domaene": "Vertrieb & Outreach", "itemIcon": "mail-check" }, { "slug": "angebots-skript", "category": "skill", "name": "The Quote Builder", "teaser": "The Quote Builder turns conversation notes into a structured, ready-to-send quote with a personal cover letter, matching service packages, a transparent price table, and clear next steps.", "domaene": "Vertrieb & Outreach", "itemIcon": "file-badge" }, { "slug": "einwand-drehbuch", "category": "skill", "name": "The Objection Playbook", "teaser": "Classifies a customer objection psychologically and delivers three ready-to-use response strategies with concrete phrasing instead of a generic stock answer.", "domaene": "Vertrieb & Outreach", "itemIcon": "shield-question" }, { "slug": "pitch-geruest", "category": "skill", "name": "The Pitch Deck Builder", "teaser": "Builds a complete sales deck from target audience, goal and available time.", "domaene": "Vertrieb & Outreach", "itemIcon": "rocket" }, { "slug": "vertrags-dossier", "category": "skill", "name": "The Contract Dossier", "teaser": "Turns internal pricing models and contract terms into a customer-friendly overview document with a package comparison, transparent pricing, and answers to the most common questions.", "domaene": "Vertrieb & Outreach", "itemIcon": "file-signature" }, { "slug": "kaltakquise-sequenzer", "category": "assistent", "name": "The Cold Email Sequencer", "teaser": "Builds a short, personalized cold email from target contact, offer and research, complete with subject line, connection point and a low-friction call to action, optionally as the starting point of a multi-step sequence.", "domaene": "Vertrieb & Outreach", "itemIcon": "phone-outgoing" }, { "slug": "account-dossier", "category": "skill", "name": "The Account Dossier", "teaser": "The Account Dossier gathers publicly available information on a target company into a structured briefing covering profile, strategy, decision makers, and reasoned pain point hypotheses to prepare for sales conversations.", "domaene": "Vertrieb & Outreach", "itemIcon": "building-2" }, { "slug": "kundentermin-dossier", "category": "skill", "name": "The Client Meeting Dossier", "teaser": "Researches a target company and its contact person ahead of a client meeting and turns the findings into a meeting briefing with a conversation strategy, agenda, prepared questions and objection handling.", "domaene": "Vertrieb & Outreach", "itemIcon": "calendar-clock" }, { "slug": "stakeholder-manoever", "category": "skill", "name": "The Stakeholder Maneuver", "teaser": "Simulates a specific target person in conversation, with the questions, objections and skepticism that person would actually show, to prepare for pitches and conversations with decision makers.", "domaene": "Vertrieb & Outreach", "itemIcon": "users" }, { "slug": "angebots-schiene", "category": "workflow", "name": "The Quote Pipeline", "teaser": "A workflow that automatically turns an incoming quote request into a reviewed quote draft, from requirements extraction through to sales approval.", "domaene": "Vertrieb & Outreach", "itemIcon": "file-badge" }, { "slug": "vertriebsantwort-schiene", "category": "workflow", "name": "The Sales Response Pipeline", "teaser": "Automatically drafts a personalized sales reply from CRM context for incoming lead emails and notifies the responsible sales rep for review before it is sent.", "domaene": "Vertrieb & Outreach", "itemIcon": "send" }, { "slug": "meeting-planer", "category": "assistent", "name": "The Meeting Planner", "teaser": "The Meeting Planner turns a company name, contact person and offer into a client-meeting briefing that reads in fifteen minutes and leaves you fully prepared.", "domaene": "Vertrieb & Outreach", "itemIcon": "calendar-check" }, { "slug": "artisan", "category": "tool", "name": "Artisan", "teaser": "Artisan is an AI outbound sales tool centered on Ava, an autonomous agent that researches leads, personalizes email sequences and manages follow-ups for B2B SaaS teams.", "domaene": "Vertrieb & Outreach", "logoFile": "artisan.png", "logoEinzug": 0.78 } ] }