This skill creates a complete promotion strategy for webinars, workshops, conferences and meetups. From the event type, topic, target audience and registration link, it develops a value proposition, a cross-channel timeline and all communication materials in text form: an email sequence, social media posts and landing page copy, complemented by a follow-up strategy for attendees and no-shows.
\nIt is built for anyone who promotes events themselves without starting each piece of copy from scratch: marketing managers, founders, community managers. The result is copy-paste-ready text, not a finished design and not a ready-to-send campaign.
\nWhat it deliberately does not do: it does not book paid advertising, gives no guarantee for attendee numbers, and does not replace your own review of the content. Facts such as speaker details or attendee numbers that you do not provide are flagged as an assumption rather than invented.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: event-paket.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Enter the event details", "beschreibung": "You provide the event type, topic, date, target audience and registration link.", "rolle": "mensch" }, { "nr": 2, "titel": "Develop core messages and timeline", "beschreibung": "A value proposition, core messages and a cross-channel promotion schedule take shape.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the communication materials", "beschreibung": "The email sequence, social media posts and landing page copy are generated.", "rolle": "automatisch" }, { "nr": 4, "titel": "Define the follow-up strategy", "beschreibung": "The post-event communication for attendees and no-shows is defined.", "rolle": "automatisch" }, { "nr": 5, "titel": "Promotion package", "beschreibung": "All texts are ready to use directly, complemented by the timeline.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Copy the skill", "text": "The prompt above is copied and pasted into your own AI tool." }, { "titel": "Enter the event details", "text": "The type, topic, date, target audience and registration link are provided." }, { "titel": "Check the result", "text": "The emails, posts and landing page copy are checked for tone and facts." }, { "titel": "Use the materials", "text": "The texts are transferred into your own tools, such as Mailchimp, LinkedIn or the website, and rolled out according to the timeline." } ], "zutaten": [ "Event Type", "Topic", "Date", "Target Audience", "Registration Link" ], "beispielSzenario": "You are planning a webinar on the topic AI Strategy for Mid-Sized Companies in three weeks, aimed at a B2B audience. You provide the skill with the event details: topic, speaker, date, target audience and registration link. The skill develops a three-week promotion timeline with all the texts: three LinkedIn posts, an email invitation sequence with three emails, the landing page copy, the reminder emails and the follow-up communication after the event.", "eingaben": [ { "feld": "Event type (webinar, workshop, conference, meetup, etc.)", "pflicht": true }, { "feld": "Topic and core message", "pflicht": true }, { "feld": "Date and time", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Registration link or sign-up process", "pflicht": true }, { "feld": "Speaker(s) with short profile", "pflicht": false }, { "feld": "Agenda or programme", "pflicht": false }, { "feld": "Past attendee numbers as a benchmark", "pflicht": false }, { "feld": "Budget for paid promotion", "pflicht": false }, { "feld": "Existing email list: size, segments", "pflicht": false }, { "feld": "Cooperation partners", "pflicht": false } ], "ausgabe": "A structured promotion package consisting of strategy, core messages, three to five emails, three to five social media posts, landing page copy, a day-by-day timeline and a follow-up plan, roughly 2,000 to 3,000 words in total.", "prompt": "# DESCRIPTION\nYou create a complete promotion strategy with all communication materials for an event, webinar or workshop, from the first invitation to the follow-up after the event. Address the user in a professional manner throughout. If details about the event, target audience or context are missing, explicitly mark assumptions as such instead of setting them silently.\n\n# INPUT\n- Event type: webinar, workshop, conference, meetup, etc. (required)\n- Topic and core message (required)\n- Date and time (required)\n- Target audience (required)\n- Registration link or sign-up process (required)\n- Speaker(s) with short profile (optional)\n- Agenda or programme (optional)\n- Past attendee numbers as a benchmark (optional)\n- Budget for paid promotion (optional)\n- Existing email list: size, segments (optional)\n- Cooperation partners (optional)\n\n# OUTPUT\n- Format: structured promotion package\n- Structure:\n 1. Promotion strategy: timeline, channels, audience segments\n 2. Core messages: value proposition, three key messages, objection handling\n 3. Email sequence (three to five emails): invitation, reminder, last chance, confirmation, follow-up\n 4. Social media posts (three to five): LinkedIn, optionally other channels\n 5. Landing page copy: headline, subline, body text, speaker bio, call-to-action\n 6. Promotion timeline: day-by-day plan\n 7. Follow-up strategy: communication after the event\n- Length: 2,000 to 3,000 words for all materials combined\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Add project-specific details: tone of voice, content style guide, posting rules, email signature\n- Relevant expertise: event marketing, email marketing, conversion optimization, social media promotion\n- Constraint: no booking of paid advertising, no guarantee for attendee numbers\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Event analysis and core messages\nAnalyze the event and formulate the value proposition: why should the target audience attend?\n- Rule: the value proposition must be expressible in one sentence\n- Rule: identify three key messages that stay consistent across all channels\n- No-go: communicating features instead of benefits\n\n## Step 2: Build the promotion timeline\nCreate a cross-channel schedule from the announcement to the follow-up.\n- Rule: plan at least two weeks of lead time\n- Rule: increase frequency as the event gets closer\n- Quality criterion: every touchpoint has a clear purpose\n\n## Step 3: Write the email sequence\nCreate three to five emails, each with a different focus:\n- Email 1: Invitation (spark curiosity, value proposition)\n- Email 2: Reminder (social proof, speaker highlight)\n- Email 3: Last chance (scarcity, final details)\n- Email 4: Confirmation (anticipation, preparation)\n- Email 5: Follow-up (summary, next steps)\n- Rule: each email has its own subject line with an A/B variant\n- Rule: a clear call-to-action per email\n- No-go: identical messages across different emails\n\n## Step 4: Create social media posts\nCreate three to five posts with different hooks and formats.\n- Rule: the first post is the announcement, the last post is the last-chance post\n- Rule: at least one post with a speaker quote or sneak peek\n- Rule: every post has a clear call-to-action toward registration\n\n## Step 5: Write the landing page copy\nWrite compelling landing page copy with a conversion focus.\n- Rule: above the fold contains headline, subline, date and call-to-action button\n- Rule: integrate social proof, e.g. attendee numbers, logos, testimonials\n- No-go: more than three scroll lengths before the call-to-action\n\n## Step 6: Define the follow-up strategy\nDefine the communication after the event for attendees and no-shows.\n- Rule: different messages for attendees and no-shows\n- Rule: integrate a next step or offer\n\n# DEFINITION OF DONE\n- [ ] Value proposition formulated in one sentence\n- [ ] Three consistent key messages across all channels\n- [ ] Promotion timeline with at least two weeks of lead time\n- [ ] Email sequence with three to five emails, each with its own subject line and call-to-action\n- [ ] Three to five social media posts with different hooks\n- [ ] Landing page copy with headline, body text and call-to-action\n- [ ] Follow-up strategy for attendees and no-shows\n- [ ] All texts match the tone of voice\n- [ ] Every material is ready to use directly\n- [ ] Assumptions are clearly marked as assumptions where facts are missing\n\n# CONVERSATION START\nHello. Let's promote your event. To create a complete promotion package, I need the following from you:\n1. What type of event is this? (webinar, workshop, conference, ...)\n2. Topic and core message: what is it about?\n3. Date and time\n4. Target audience: who do you want to reach?\n5. Registration link or sign-up process\n6. Optional: speaker, agenda, past attendee numbers as a benchmark\nI will then create all the texts for you: email sequence, social media posts, landing page copy and a promotion timeline.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": 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