{
  "slug": "einwand-drehbuch",
  "category": "skill",
  "name": "The Objection Playbook",
  "domaene": "Vertrieb & Outreach",
  "typTags": [
    "schreibend",
    "analytisch"
  ],
  "teaser": "Classifies a customer objection psychologically and delivers three ready-to-use response strategies with concrete phrasing instead of a generic stock answer.",
  "hat": {
    "schritte": true,
    "beispiel_szenario": true,
    "ausgabebeispiel": false,
    "konfiguration": false,
    "betrieb": false,
    "arbeitsprompts": false,
    "einrichtung": true,
    "umsetzung": true,
    "export": false,
    "staerken": false,
    "ki_funktionen": false,
    "einschraenkungen": false,
    "weniger_geeignet_fuer": false
  },
  "sections": [
    {
      "id": "description",
      "title": "Description",
      "html": "<p>An objection is rarely what it sounds like. &quot;No budget&quot; can be a genuine budget constraint, a polite pretext, or a sign that the value has not yet become clear. This skill takes the objection, as close to verbatim as possible, together with the conversation context, and assigns it to one of four categories: genuine concern, pretext, information gap, or timing. From this classification, three different response strategies emerge, with concrete phrasing you can use directly in your next conversation.</p>\n<p>It is built for sales, leadership, and coaching teams who are preparing for difficult conversations or want to train a team in handling recurring objections. It deliberately holds to the principle that objections are buying signals, not rejection, and that the right response depends on the actual cause rather than a memorized answer.</p>\n<p>What it deliberately cannot do: conduct the actual conversation or gauge the customer&#39;s tone, which is not visible in the text. It does not replace real-time negotiation and does not supply manipulative pressure techniques, every strategy stays bound to honest argumentation. If an objection is legitimate, the skill names it as such instead of forcing a counterargument.</p>\n"
    },
    {
      "id": "skill-text",
      "title": "Skill Text",
      "html": "<p>Copy the prompt below in full into your AI tool. As a file: <a href=\"/ai-library/einwand-drehbuch.en.json\">einwand-drehbuch.en.json</a></p>\n"
    }
  ],
  "schritte": [
    {
      "nr": 1,
      "titel": "Submit the objection",
      "beschreibung": "The customer's objection is described as close to verbatim as possible, together with the conversation context.",
      "rolle": "mensch"
    },
    {
      "nr": 2,
      "titel": "Classification",
      "beschreibung": "The objection is assigned to one of four categories, genuine concern, pretext, information gap, or timing, and the underlying psychological motives are analyzed.",
      "rolle": "automatisch"
    },
    {
      "nr": 3,
      "titel": "Strategies",
      "beschreibung": "Three different response strategies are developed, each with two to three concrete phrasings.",
      "rolle": "automatisch"
    },
    {
      "nr": 4,
      "titel": "Anti-patterns",
      "beschreibung": "Typical mistakes in handling this objection are identified, along with a recommendation for the next steps.",
      "rolle": "automatisch"
    },
    {
      "nr": 5,
      "titel": "Result",
      "beschreibung": "The classification of the objection, three response strategies with verbatim usable phrasings, and the list of anti-patterns are ready.",
      "rolle": "ergebnis"
    }
  ],
  "herausgeber": "Voyage Digital",
  "version": "2.0",
  "stand": "2026-07-26",
  "umsetzung": [
    {
      "titel": "Set up the skill text",
      "text": "The text from the skill text block is copied and pasted into the relevant AI tool."
    },
    {
      "titel": "Submit the objection",
      "text": "The customer's objection is described as close to verbatim as possible, together with the conversation context."
    },
    {
      "titel": "Choose a strategy",
      "text": "The most fitting of the three response strategies is chosen for the situation at hand."
    },
    {
      "titel": "Use the phrasing",
      "text": "The chosen phrasing is used directly in the next conversation."
    }
  ],
  "zutaten": [
    "Customer objection",
    "Conversation context"
  ],
  "beispielSzenario": "A customer responds after the presentation by saying it sounds interesting, but there is no budget for it right now. Instead of reacting with a stock response, the skill classifies the objection: a genuine budget constraint or a pretext? From this classification, three strategies emerge, one for a genuine budget shortage built around value reframing, one for the pretext built around deeper qualification, and one for a timing problem built around an urgency argument.",
  "eingaben": [
    {
      "feld": "Customer's objection, as close to verbatim as possible",
      "pflicht": true
    },
    {
      "feld": "Conversation context: what was discussed beforehand",
      "pflicht": true
    },
    {
      "feld": "Customer's industry or role",
      "pflicht": false
    },
    {
      "feld": "Stage in the sales process",
      "pflicht": false
    },
    {
      "feld": "Previous attempts to handle the objection",
      "pflicht": false
    },
    {
      "feld": "Your own product or service",
      "pflicht": false
    }
  ],
  "ausgabe": "A classification of the objection with rationale, a short psychological analysis, three different response strategies with two to three phrasings each, a list of anti-patterns, and a recommendation for the next steps.",
  "prompt": "# DESCRIPTION\nClassifies a customer objection from a sales conversation psychologically and develops well-founded, immediately usable response strategies with concrete phrasing. Address the user in a professional manner throughout the dialogue.\n\n# INPUT\n- The objection, as close to verbatim as possible (required)\n- Conversation context: What was discussed beforehand? (required)\n- Customer's industry or role (optional)\n- Stage in the sales process (optional)\n- Previous attempts to handle the objection (optional)\n- Your own product or service (optional)\n\n# OUTPUT\n- Classification of the objection: genuine concern, pretext, information gap, or timing\n- Psychological analysis: what is behind the objection\n- Three different strategies with two to three phrasing suggestions each\n- Anti-patterns: what to avoid at this point\n- Recommendation for the next steps\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill specific: products and services, pricing model, competitors, tone of voice\n- Areas of expertise: sales psychology, objection handling, negotiation\n- Boundary: no manipulative techniques, exclusively ethically sound argumentation. If the objection is legitimate, this is acknowledged rather than argued away.\n- If details on industry, role, or previous conversation attempts are missing, explicitly mark the affected part of the analysis as an assumption instead of silently filling it in.\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Classify the objection\nAssign the objection to one of four categories: genuine concern, pretext, information gap, or timing. Provide a rationale. If uncertain, offer several interpretations rather than committing to one.\n\n## Step 2: Analyze psychologically\nName at least two possible motives behind the objection. Show empathy and establish the connection to the buying process so far.\n\n## Step 3: Develop strategies\nWork out three different response strategies with two to three concrete, naturally sounding phrasings each. The strategies should cover different interpretations of the objection.\n\n## Step 4: Name anti-patterns\nIdentify at least three typical mistakes in handling this objection and briefly explain why they are harmful.\n\n## Step 5: Quality control\nCheck the result against the Definition of Done before marking it as finished.\n\n# DEFINITION OF DONE\n[ ] Objection clearly classified, with rationale\n[ ] Psychological analysis with at least two possible motives\n[ ] Three different strategies with two to three phrasings each\n[ ] Phrasings sound natural and are usable verbatim\n[ ] At least three anti-patterns named\n[ ] Recommendation for the next steps included\n[ ] No manipulative techniques\n[ ] Ethically sound argumentation, legitimate objections are acknowledged\n[ ] Missing details are marked as an assumption\n\n# CONVERSATION START\nHello, let's work through a customer objection together. I need from you:\n1. The objection: What did the customer say, ideally verbatim?\n2. The context: What was discussed beforehand, what stage are you at?\n3. Optional: the customer's industry, role, and company size",
  "einrichtung": {
    "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.",
    "plattformen": [
      {
        "plattform": "ChatGPT",
        "anbieter": "OpenAI",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Click your profile picture and select \"Skills\".",
          "Click \"Create skill\" and paste the copied text as the instruction.",
          "Adjust inputs, outputs and format where your case requires it.",
          "Save the skill. It is available in all chats from that point on."
        ],
        "doku": {
          "label": {
            "de": "OpenAI Dokumentation: Skills in ChatGPT",
            "en": "OpenAI documentation: Skills in ChatGPT"
          },
          "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt"
        }
      },
      {
        "plattform": "Claude",
        "anbieter": "Anthropic",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open claude.ai and go to \"Skills\" in your profile.",
          "Create a new skill and paste the copied text as the instruction.",
          "The skill works in claude.ai, in Claude Code and through the API.",
          "Available on the Pro, Max, Team and Enterprise plans."
        ],
        "doku": {
          "label": {
            "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen",
            "en": "Anthropic documentation: Creating custom skills"
          },
          "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen"
        }
      },
      {
        "plattform": "Copilot Studio",
        "anbieter": "Microsoft",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open Copilot Studio and create a new agent.",
          "Paste the copied text as the instruction.",
          "Connect knowledge sources and tools where needed.",
          "Publish the agent for yourself or for your organisation."
        ],
        "doku": {
          "label": {
            "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen",
            "en": "Microsoft documentation: Create and deploy an agent"
          },
          "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started"
        }
      },
      {
        "plattform": "Langdock",
        "anbieter": null,
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open the sidebar and click \"Add skill\".",
          "Paste the copied text directly as the instruction.",
          "Connect the skill to integrations such as Gmail or Slack where needed.",
          "Save the skill and release it for yourself or your team."
        ],
        "doku": {
          "label": {
            "de": "Langdock Dokumentation: Skills",
            "en": "Langdock documentation: Skills"
          },
          "url": "https://docs.langdock.com/de/product/chat/skills"
        }
      }
    ]
  },
  "itemIcon": "shield-question",
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}