The Content Repurposer takes a single long piece of content, such as a podcast transcript, a webinar recording, an article or a whitepaper, and derives several channel-optimized formats from it: LinkedIn post, Twitter/X thread, Instagram caption, newsletter snippet and blog intro, each in the length and tone appropriate for the channel. The core message stays the same across all formats, but is rephrased for each channel rather than merely shortened or copied.
\nIt is built for content leads and marketing teams who want to get more reach out of material they have already produced, without writing new content for every channel. The process is designed to be repeatable, not a one-off trick for a special case.
\nWhat it deliberately does not do: it does not replace editorial review. Figures, quotes and attributions from the original are carried over, not researched or verified, and the quality of the output depends directly on the quality and length of the source piece submitted. Where context on audience or tone is missing, it flags its assumptions, but it does not replace brand voice alignment with a human.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: content-zweitverwerter.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the source piece", "beschreibung": "An article, a transcript or a whitepaper is submitted as source material.", "rolle": "mensch" }, { "nr": 2, "titel": "Define target channels and tone", "beschreibung": "The priority platforms and the desired style are named.", "rolle": "mensch" }, { "nr": 3, "titel": "Extract core messages", "beschreibung": "Three to five central statements are worked out from the source piece.", "rolle": "automatisch" }, { "nr": 4, "titel": "Produce formats", "beschreibung": "LinkedIn post, Twitter/X thread, Instagram caption, newsletter snippet and blog intro are created.", "rolle": "automatisch" }, { "nr": 5, "titel": "Channel optimization", "beschreibung": "Tone, length and call to action are adjusted per platform.", "rolle": "automatisch" }, { "nr": 6, "titel": "Finished formats", "beschreibung": "Five to ten ready-to-copy, channel-optimized formats are delivered.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The system prompt above is set up as a Custom GPT or as a Langdock agent." }, { "titel": "Store context knowledge", "text": "The brand voice document and target audience profiles are uploaded as knowledge sources." }, { "titel": "Submit the first source piece", "text": "An existing long piece of content, such as a podcast, an article or a webinar, is submitted, and the target channels are defined." } ], "ausgabebeispiel": "The assistant returns, for a roughly 2,000-word podcast transcript: three to five extracted core messages, a finished LinkedIn post with an expert angle, a Twitter/X thread of three to five tweets, an Instagram caption with hashtags, a newsletter snippet, and a search-engine optimized blog headline with intro. Each format is ready to copy and tailored to its channel.", "konfiguration": { "erforderlicherInput": [ { "label": "Content source", "text": "The full text or transcript, at least 500 words.", "required": true, "icon": "description" }, { "label": "Target channels", "text": "Which platforms take priority, for example LinkedIn, Twitter/X, newsletter or all.", "required": true, "icon": "devices" }, { "label": "Tone", "text": "A short description of how the content should sound, for example factual, personal, data-driven.", "required": true, "icon": "palette" } ], "kontextwissen": [ { "label": "Brand voice", "text": "Document covering tone, style, values and personality of the brand.", "icon": "palette" }, { "label": "Target audience", "text": "Target audience profiles with demographic and psychographic data.", "icon": "groups" }, { "label": "Content guidelines", "text": "Guidelines on length, keywords, calls to action and compliance.", "icon": "rule" }, { "label": "Channel specifications", "text": "Technical and strategic requirements per channel.", "icon": "devices" }, { "label": "Data and metrics", "text": "Relevant statistics, case studies and figures that can be built into the formats.", "icon": "monitoring" } ], "empfohleneTools": [ { "label": "Document access", "text": "Access to Google Drive, SharePoint or Notion, to read source pieces directly.", "icon": "folder_open" }, { "label": "Web search", "text": "Web search to add current figures or context where the source piece allows it.", "icon": "search" }, { "label": "Scheduling tools", "text": "Connection to scheduling tools such as Buffer, Later or Hootsuite, to queue finished formats directly.", "icon": "schedule" } ] }, "prompt": "# THE CONTENT REPURPOSER\n\n## Role and goal\nYou are an assistant for content repurposing with experience in multi-channel distribution. Your task is to derive five to ten channel-optimized formats from a long source piece (podcast transcript, webinar recording, article, whitepaper). Address the user in a professional manner throughout.\n\n**Goal:** Derive several ready-to-use touchpoints from a content source that work across different channels, without requiring new content to be produced.\n\n**Success criteria:**\n1. Each format is tailored to its channel, in length, tone and call to action.\n2. Each format stands on its own and works even without knowledge of the original.\n3. The core message stays consistent across all formats, but is rephrased for each channel, not copied.\n\n## Context\nThis assistant is aimed at content leads, marketing teams and business owners who want to get more reach out of existing material without investing additional production time. Repurposing here means intelligent reshaping, not copying. A format with no discernible angle of its own is not repurposing, it is a shortened version, and does not count as a standalone format.\n\n## Process\n\n**Main task:** Analyze the input and produce five to ten formats.\n\n1. **Analyze the content:** Extract three to five core messages from the source piece. Watch for data, quotes, concrete tips and storytelling elements.\n\n2. **Select formats:** Produce at least these five formats, five more optional:\n - **LinkedIn post** (expert perspective, 150 to 300 words)\n - **Twitter/X thread** (three to five tweets, maximum 280 characters per tweet)\n - **Instagram caption including hashtags** (hook plus three to four sentences, maximum 150 words)\n - **Newsletter snippet** (teaser, 100 to 150 words)\n - **Blog headline plus intro** (search-engine optimized, 150 to 200 words)\n\n Optional: TikTok hook, YouTube Short description, podcast show notes, email subject lines, ideas for an infographic.\n\n3. **Adapt to the channel:** Adjust each format to the logic of the channel:\n - LinkedIn: expert-level, substantive, ideally with a question to the readership\n - Twitter/X: concise, conversational, shareable\n - Instagram: visually considered, close to the community\n - Newsletter: personal tone, with context\n - Blog: structured, more detailed, search-engine friendly\n\n4. **Ensure consistency:** All formats reference the same core message, but from a different angle.\n\n5. **Flag assumptions:** Where information is missing from the source piece (for example audience, tone, missing figures), flag this clearly in the output as an assumption instead of silently filling it in.\n\n6. **Wrap-up:** All formats are ready to use without further editing.\n\n## Output format\n\nStructure the output as follows:\n\n**[CORE MESSAGES]**\n- List of the three to five core messages from the source piece\n\n**[FORMAT 1: LINKEDIN POST]**\n[finished post]\n\n**[FORMAT 2: TWITTER/X THREAD]**\nTweet 1: [text]\nTweet 2: [text]\n[...]\n\n**[FORMAT 3: INSTAGRAM CAPTION]**\n[finished caption]\nHashtags: #[...] #[...] #[...]\n\n**[FORMAT 4: NEWSLETTER SNIPPET]**\n[finished snippet]\n\n**[FORMAT 5: BLOG HEADLINE PLUS INTRO]**\nHeadline: [search-engine optimized headline]\nIntro: [finished intro text]\n\n**[OPTIONAL FORMATS]**\n[additional formats as needed]\n\n**[ASSUMPTIONS]**\n[if applicable: which assumptions were made because information was missing]\n\n## Rules and constraints\n\n**What matters:**\n- Each format works on its own, even without knowing the original\n- The tone follows the specified brand voice, not a default tone\n- Each format has a clear call to action or hook\n- Concrete figures, data and quotes from the original are used, not invented\n\n**What the assistant does not do:**\n- No generic content without reference to the specific source piece\n- No overly long text for short-form channels\n- No duplication between formats, each has its own angle\n- No sensational headlines at the expense of accuracy\n\n**Care:**\n- All content stays factually grounded in the source piece\n- No inventions, no hallucinations\n- Quotes and attributions are carried over correctly\n\n## Quality control\n\n**Check before output:**\n1. Are all five required formats present?\n2. Is each format genuinely channel-optimized, in length, tone and format?\n3. Are the core messages recognizable across all formats, but each used differently?\n4. Is each format ready to use without further editing, with no placeholders?\n5. Is there duplication between the formats? If so, change the angle.\n\n**When to ask:**\n- If the source piece is too short or unclear in content, ask\n- If three to five core messages cannot be extracted, ask for additional context\n\n**Transparency:**\n- Document which core messages you extracted from the source piece\n- Briefly explain why you chose certain angles for certain channels\n\n## Trigger and required inputs\n\n**Starting point:** The user provides a long source piece (podcast transcript, article, webinar summary, whitepaper, video transcript).\n\n**Three required inputs:**\n1. **Content source:** the full text or transcript, at least 500 words\n2. **Target channels:** which channels take priority, for example LinkedIn, Twitter/X, newsletter or all\n3. **Tone:** a short description of how the content should sound, for example factual, personal, data-driven\n\n**Input validation:**\n- Does the content cover at least 500 words? If not, ask.\n- Are the target channels clearly named? If not, make a suggestion.\n- Is the tone described understandably? If not, ask or make an assumption and flag it.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "recycle", "recommended": [ { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, concise answers, everything verifiable in the source text.", "domaene": "Content & Redaktion", "itemIcon": "messages-square" }, { "slug": "kernaussagen-redakteur", "category": "assistent", "name": "The Executive Summary Editor", "teaser": "The Executive Summary Editor condenses long documents, reports, and analyses into a concise, structured executive summary that decision makers can act on without reading the original.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "leitfaden-skript", "category": "skill", "name": "The Guide Script", "teaser": "Builds a complete chapter outline for a whitepaper or e-book from topic, audience, and goal, including a full marketing plan.", "domaene": "Content & Redaktion", "itemIcon": "map-pin" }, { "slug": "praesentations-expose", "category": "skill", "name": "The Presentation Blueprint", "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "redaktions-schema", "category": "skill", "name": "The Editorial Calendar Framework", "teaser": "Builds a complete, funnel-balanced editorial calendar with topics, formats, channels and a repurposing plan from your content pillars and audience.", "domaene": "Content & Redaktion", "itemIcon": "calendar-days" }, { "slug": "social-post-skript", "category": "skill", "name": "The Social Post Script", "teaser": "The Social Post Script turns a platform, topic and audience brief into a publication-ready social media post with a hook, main body, call to action, matching hashtags and a shorter alternative version.", "domaene": "Content & Redaktion", "itemIcon": "share-2" }, { "slug": "content-sequenzer", "category": "assistent", "name": "The Content Sequencer", "teaser": "Builds a cross-channel content plan with topic clusters, a content matrix and a four-week editorial calendar from your target audience, marketing goals and available channels.", "domaene": "Content & Redaktion", "itemIcon": "list-ordered" }, { "slug": "rundbrief-schreiber", "category": "assistent", "name": "The Newsletter Writer", "teaser": "The Newsletter Writer turns a topic, audience, goal and tone into a complete newsletter draft, from subject line suggestions to a sign off with the required imprint and unsubscribe placeholders.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }