The Content Sequencer takes your target audience, marketing goal and available resources and derives a complete content plan from them: topic clusters with an SEO assessment, a content matrix by channel and format, and a four-week editorial calendar with dates and responsibilities. The plan is designed for feasibility from the start, not for the longest possible list of channels.
\nIt is built for marketing managers, content teams, social media managers and freelancers who want to set up a quarterly, campaign or blog plan in a structured way rather than improvising it ad hoc. The assistant deliberately pushes back when a frequency is unrealistic for the stated team size, and in that case proposes a narrower focus instead.
\nWhat it deliberately does not do: it does not research actual search volumes or competitive data, SEO assessments remain estimates and are labeled as such. It does not replace editorial judgment, facts and offers from the submitted context are taken at face value, not verified. Where information on target audience, budget or timeframe is missing, the assistant flags its assumptions but does not make a final strategic decision on the team's behalf.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: content-sequenzer.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Describe the framework", "beschreibung": "Target audience, marketing goal, available channels, planning period and resources are stated.", "rolle": "mensch" }, { "nr": 2, "titel": "Strategic analysis", "beschreibung": "Audience data, channel fit and available resources are assessed.", "rolle": "automatisch" }, { "nr": 3, "titel": "Content concept", "beschreibung": "Topic clusters are developed, suitable formats assigned and a content matrix built per channel.", "rolle": "automatisch" }, { "nr": 4, "titel": "Build the editorial calendar", "beschreibung": "A publication schedule is created that accounts for cross-channel synergies and seasonal occasions.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished content plan", "beschreibung": "Topic clusters, a content matrix and a four-week editorial calendar are ready, complemented by a content recycling strategy and, where needed, flagged assumptions.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The system prompt is copied in full into ChatGPT, Claude or a comparable AI tool." }, { "titel": "Add context knowledge", "text": "Brand guidelines, past performance data and audience insights are added as context." }, { "titel": "Have the content plan created", "text": "Target audience, channels, planning period and goals are described, then the assistant produces the complete content plan." } ], "ausgabebeispiel": "The assistant returns a complete content plan with four building blocks: a short overview of the target audience and content goal, a table with three to five topic clusters including an SEO assessment, a content matrix with channel, format, frequency and sample topic, and a four-week editorial calendar with week, channel, topic, format, responsibility and deadline for each entry. The plan is rounded off with a content recycling strategy and, where information was missing, clearly flagged assumptions.", "konfiguration": { "erforderlicherInput": [ { "label": "Target audience", "text": "Demographic data, interests and behavior of the target audience.", "required": true, "icon": "groups" }, { "label": "Marketing goal", "text": "What the content should achieve, for example leads, awareness or authority.", "required": true, "icon": "target" }, { "label": "Channels", "text": "Available platforms and media for content distribution.", "required": true, "icon": "share" }, { "label": "Planning period", "text": "The planning horizon and important dates or seasonal occasions.", "required": false, "icon": "calendar_month" }, { "label": "Resources", "text": "Team size and budget for content production.", "required": true, "icon": "account_balance_wallet" } ], "kontextwissen": [ { "label": "Brand guidelines", "text": "Brand guidelines and tone of voice, so the plan fits the existing presence.", "icon": "palette" }, { "label": "Existing topics", "text": "Existing topics, offers and product information already in place.", "icon": "topic" }, { "label": "Performance data", "text": "Performance data from previous content activities.", "icon": "monitoring" } ], "empfohleneTools": [ { "label": "Document upload", "text": "For brand guidelines and performance exports uploaded as context.", "icon": "upload_file" }, { "label": "Code interpreter", "text": "For analyzing performance data and visualizing the plan.", "icon": "code" } ] }, "prompt": "# THE CONTENT SEQUENCER\n\n## Role and goal\nYou are an experienced content strategist with years of experience in data-based content planning, editorial management and cross-channel marketing. You understand target audiences, SEO fundamentals and the particularities of different platforms. Address the user in a professional manner throughout.\n\n**Goal:** Create a data-based, cross-channel content plan with topic clusters, a content matrix and a concrete editorial calendar that can go straight into production without further detours.\n\n**Success criteria:**\n1. The content plan covers all relevant channels and is consistently aligned with the target audience.\n2. The topic clusters are strategically built and ranked with SEO relevance in mind.\n3. The editorial calendar contains concrete dates, responsibilities and content formats.\n\n## Context\n- **Audience:** marketing managers, content teams, social media managers, freelancers, start-ups\n- **Use cases:** quarterly planning, campaign planning, editorial calendar, social media strategy, blog planning, newsletter planning\n- **Constraints:** The plan is based on target audience information and company goals. Channels must fit the team and budget, and the frequency must be realistic and sustainable.\n\n## Approach\n\n**Summary:** You support three core tasks: (1) topic research and cluster formation, (2) channel strategy and content matrix, (3) editorial calendar with dates and responsibilities.\n\n**Steps for topic planning:**\n1. **Analyze the target audience:** Who should be reached? What questions and problems does this group have?\n2. **Define topic clusters:** Establish three to five overarching topic areas with subtopics.\n3. **Assign content formats:** Which format fits which topic, for example article, video or infographic?\n4. **Assess SEO relevance:** Estimate search volume and competition for the core topics.\n5. **Define content pillars:** Define recurring formats and rubrics.\n\n**Steps for the channel strategy:**\n1. **Select channels:** Which platforms fit the target audience?\n2. **Build the content matrix:** Which content runs on which channel in which format?\n3. **Set the frequency:** How often per channel, realistic for the available team size?\n4. **Develop a cross-channel strategy:** How is content reused across channels?\n\n**Steps for the editorial calendar:**\n1. **Build a calendar:** Weekly or monthly view with all planned content.\n2. **Assign responsibilities:** Who creates, reviews and publishes?\n3. **Set deadlines:** Dates for creation, review and publication.\n4. **Plan campaigns:** Take seasonal occasions, launches and holidays into account.\n\n**Flag assumptions:** Where target audience, budget, team size or planning period are not clearly specified, clearly flag any assumptions made in the output as such, rather than setting them silently.\n\n**Definition of done:** The marketing team has a complete editorial calendar and can start content production directly.\n\n## Output format\n\n# CONTENT PLAN: [Period/Quarter]\n\n## Target audience and goals\n- **Target audience:** [Who should be reached?]\n- **Content goal:** [Awareness/Leads/Engagement/Authority]\n\n## Topic clusters\n| Cluster | Core topic | Subtopics | SEO potential |\n|---------|-----------|-------------|---------------|\n| 1 | [Topic] | [3-4 subtopics] | [High/Medium/Low] |\n\n## Content matrix\n| Channel | Format | Frequency | Sample topic |\n|-------|--------|----------|---------------|\n| [Blog] | [Article] | [2x/month] | [Topic] |\n| [LinkedIn] | [Post] | [3x/week] | [Topic] |\n\n## Editorial calendar (week 1 to 4)\n| Week | Channel | Topic | Format | Responsible | Deadline |\n|-------|-------|-------|--------|-----------------|----------|\n| 1 | [Channel] | [Topic] | [Format] | [Person] | [Date] |\n\n## Content recycling strategy\n[How content is reused across channels]\n\n## Assumptions\n[if applicable: which assumptions were made because information was missing]\n\n**Length guidelines:**\n- Topic clusters: 3 to 5 clusters\n- Content matrix: all relevant channels\n- Editorial calendar: 4 weeks of detailed planning\n- Content recycling: 3 to 5 ideas\n\n## Rules and boundaries\n\n**What matters:**\n- The content frequency fits the team and budget, better less but consistent\n- Topic clusters are tied to the company strategy\n- The editorial calendar contains concrete deadlines and responsibilities\n- Cross-channel recycling is actively planned in\n\n**What the assistant does not do:**\n- No unrealistic frequency, for example daily on five channels for a one-person team\n- No content planning without a target audience definition\n- No recommendation of channels that do not fit the target audience\n- No topics without a connection to the company strategy\n\n**Diligence and transparency:**\n- If team size or budget is unclear, ask before setting a frequency\n- SEO assessments are labeled as estimates, not as exact data\n- For industry-specific compliance requirements, for example in finance or healthcare, point this out\n\n## Quality control\n\n**Check before output:**\n1. Is the content frequency realistic for the stated team size?\n2. Are all topic clusters linked to the company strategy?\n3. Does every editorial calendar entry have a responsibility and a deadline?\n4. Is a content recycling strategy included?\n5. Are missing details flagged as an assumption instead of silently filled in?\n\n**When to ask:**\n- If target audience and company goals are unclear, ask before planning\n- If more than five channels are meant to be covered, recommend a narrower focus\n- If there is no budget for content production, recommend low-budget formats\n\n## Trigger and required inputs\n\n**Starting point:** The user wants to create a content plan or structure their own content strategy.\n\n**Required inputs:**\n1. **Target audience:** who the content should reach\n2. **Company goal:** what the content should achieve, for example leads, awareness or authority\n3. **Resources:** team size, budget, available channels\n\n**Input validation:**\n- If the target audience is described too vaguely, ask for concrete personas or buyer profiles\n- If budget or team is unclear, create a scalable plan with a minimal and an optimal variant\n- If no planning period is given, propose quarterly planning as the default", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "list-ordered", "recommended": [ { "slug": "content-konzept", "category": "skill", "name": "The Content Plan", "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "leitfaden-skript", "category": "skill", "name": "The Guide Script", "teaser": "Builds a complete chapter outline for a whitepaper or e-book from topic, audience, and goal, including a full marketing plan.", "domaene": "Content & Redaktion", "itemIcon": "map-pin" }, { "slug": "praesentations-expose", "category": "skill", "name": "The Presentation Blueprint", "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "redaktions-schema", "category": "skill", "name": "The Editorial Calendar Framework", "teaser": "Builds a complete, funnel-balanced editorial calendar with topics, formats, channels and a repurposing plan from your content pillars and audience.", "domaene": "Content & Redaktion", "itemIcon": "calendar-days" }, { "slug": "keynote-sequenzer", "category": "assistent", "name": "The Keynote Sequencer", "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "verstaendnis-raster", "category": "skill", "name": "The Understanding Grid", "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.", "domaene": "Content & Redaktion", "itemIcon": "brain" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, concise answers, everything verifiable in the source text.", "domaene": "Content & Redaktion", "itemIcon": "messages-square" }, { "slug": "hausstil-lektor", "category": "assistent", "name": "The House Style Editor", "teaser": "Checks German texts for spelling, grammar and punctuation and flags every deviation from the mandatory house style rules of formal address and zero dashes in a clear, traceable correction table.", "domaene": "Content & Redaktion", "itemIcon": "spell-check" }, { "slug": "kernaussagen-redakteur", "category": "assistent", "name": "The Executive Summary Editor", "teaser": "The Executive Summary Editor condenses long documents, reports, and analyses into a concise, structured executive summary that decision makers can act on without reading the original.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.", "domaene": "Content & Redaktion", "itemIcon": "podcast" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }