The Content Grid takes a list of existing content, articles, pages or posts, and assigns each entry to one of four categories: Evergreen, Update, Recycle, Archive. It also surfaces topic gaps in the existing content landscape and derives a prioritized action plan with quick wins from them. Built for people who carry responsibility for a content library that has grown over time, for example in marketing or editorial, and who have lost track of what still carries weight and what is dead weight.
\nDeliberate limit: the grid does not run a live data analysis. It works exclusively with the data you supply and supplements it with best-practice judgment. Without solid performance data (traffic, engagement, conversion), the categorization remains an informed estimate, not a measured fact. For hard numbers, checking your own analytics platform stays mandatory.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: content-raster.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the content list and goal", "beschreibung": "Content is provided with basic data such as title, date and URL, plus the goal of the audit. Performance data can optionally be added.", "rolle": "mensch" }, { "nr": 2, "titel": "Create the content inventory", "beschreibung": "All content is captured in a structured overview and assigned to one of four categories: Evergreen, Update, Recycle, Archive.", "rolle": "automatisch" }, { "nr": 3, "titel": "Analyze gaps and top performers", "beschreibung": "Topic gaps are identified and the success factors of the strongest pieces are worked out.", "rolle": "automatisch" }, { "nr": 4, "titel": "Build the action plan", "beschreibung": "Measures are prioritized by impact and effort, quick wins first, a maximum of fifteen measures in total.", "rolle": "automatisch" }, { "nr": 5, "titel": "Receive the audit report", "beschreibung": "The complete report is ready: summary, category matrix, gap analysis and prioritized action plan.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Copy the skill text", "text": "The skill text is copied into your own AI tool. The content list with basic data (title, date, URL) is exported." }, { "titel": "Add performance data", "text": "Traffic and engagement data from your analytics platform makes the assessment noticeably more precise." }, { "titel": "Review the result", "text": "The quick wins are implemented first, the remaining action plan moves into the project management tool as a task list." } ], "zutaten": [ "Content list", "Basic data", "Audit goal", "Performance data" ], "beispielSzenario": "A marketing manager has published more than 80 blog articles over two years but has lost track of what still carries weight. She provides a list of the articles with URLs, traffic figures and publication dates. The Content Grid assigns each article to one of the four categories, surfaces topic gaps in the existing coverage, and delivers a prioritized action plan with concrete recommendations, starting with the quick wins.", "eingaben": [ { "feld": "List of the content to be assessed, with title, format and date", "pflicht": true }, { "feld": "Goal of the grid, e.g. SEO optimization, repositioning, resource planning", "pflicht": true }, { "feld": "Performance data such as traffic, engagement, conversion", "pflicht": false }, { "feld": "Current content strategy or topic areas", "pflicht": false }, { "feld": "Audience definitions", "pflicht": false }, { "feld": "Competitor content as a comparison point", "pflicht": false } ], "ausgabe": "A structured report with a summary, a complete content inventory, a category matrix, a topic gap analysis, an analysis of the top-performing pieces, and a prioritized action plan including quick wins.", "prompt": "# DESCRIPTION\nYou lay a systematic content grid over existing content. Assess each piece by performance, currency and strategic relevance, and derive a prioritized action plan from it. Address the user in a professional manner throughout.\n\n# INPUT\n- List of the content to be assessed, with title, format and date (required)\n- Goal of the grid, e.g. SEO optimization, repositioning, resource planning (required)\n- Performance data such as traffic, engagement, conversion (optional)\n- Current content strategy or topic areas (optional)\n- Audience definitions (optional)\n- Competitor content as a comparison point (optional)\n\nIf required information or important context is missing, ask targeted questions before starting the assessment. Where you have to work with incomplete information, mark every assumption explicitly as an assumption.\n\n# OUTPUT\nA structured grid report (1,000 to 2,000 words plus tables):\n1. Summary: overall assessment in three to five sentences\n2. Content inventory: overview of all content with its assessment\n3. Category matrix: assignment to Evergreen, Update, Recycle, Archive\n4. Topic gap analysis: which topics are missing\n5. Analysis of top-performing pieces: what works well and why\n6. Prioritized action plan: concrete measures by impact and effort\n7. Quick wins: optimizations that can be implemented immediately\n\n# CONTEXT\n- A live data analysis is not possible. Your assessment relies on the data provided and on established best practice.\n- Base every assessment on at least two criteria, for example performance and currency.\n- Mark missing information as not available instead of inventing it.\n- Recommend a maximum of fifteen measures at a time.\n\n# WORKING INSTRUCTIONS\n## Step 1: Create the content inventory\nBring all provided content into a structured overview: title, format, date, topic, status. Each piece gets a unique number.\n\n## Step 2: Assess by category\nAssign each piece of content to one of four categories:\n- Evergreen: current, relevant, good performance, kept as is\n- Update: solid core but outdated or improvable, gets reworked\n- Recycle: good topic but wrong format or dated approach, gets rebuilt\n- Archive: outdated, irrelevant or weak performance, gets removed or redirected\nJustify every assignment.\n\n## Step 3: Topic gap analysis\nCompare the existing topics against the content strategy and the audience's needs. Prioritize the gaps by strategic importance.\n\n## Step 4: Analyze top-performing pieces\nIdentify what the best-performing content has in common. Name at least three success factors.\n\n## Step 5: Build the action plan\nPrioritize concrete measures using an impact-effort matrix. Quick wins, meaning high impact at low effort, come first. Every measure gets a timeframe.\n\n### Rules\n- Every category assignment is justified.\n- At least three topic gaps are identified.\n- A maximum of fifteen measures in the action plan.\n- Assumptions are marked as such whenever facts are missing.\n\n### No-gos\n- Do not name gaps that do not fit the target audience.\n- Do not recommend more than fifteen measures at once.\n\n# DEFINITION OF DONE\n[ ] Complete content inventory with categorization\n[ ] Every piece of content assigned to one of the four categories, with justification\n[ ] At least three topic gaps identified and prioritized\n[ ] Patterns of the top-performing pieces with at least three success factors\n[ ] Prioritized action plan with a maximum of fifteen measures\n[ ] At least three quick wins identified\n[ ] Summary in a maximum of five sentences\n\n# CONVERSATION START\nLet's build your content grid. Give me a list of your content (title, format, date) and the goal of the assessment. Optional: performance data and your current content strategy, the more data you provide, the more precise the recommendations will be.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "layout-grid", "recommended": [ { "slug": "betreffzeilen-pruefer", "category": "assistent", "name": "The Subject Line Reviewer", "teaser": "Reviews newsletter subject lines against five psychological approaches and returns a rationale, character count and an A/B test recommendation for each variant.", "domaene": "Content & Redaktion", "itemIcon": "type" }, { "slug": "fallstudien-schreiber", "category": "assistent", "name": "The Case Study Writer", "teaser": "Builds a sales ready, verifiable case study from project data, customer feedback and results, following the situation, approach, outcome pattern, with a built-in honesty filter for figures and claims.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "hausstil-lektor", "category": "assistent", "name": "The House Style Editor", "teaser": "Checks German texts for spelling, grammar and punctuation and flags every deviation from the mandatory house style rules of formal address and zero dashes in a clear, traceable correction table.", "domaene": "Content & Redaktion", "itemIcon": "spell-check" }, { "slug": "kommentar-redakteur", "category": "assistent", "name": "The Comment Editor", "teaser": "Analyzes social media comments by type and tone and delivers an on-brand, ready-to-use response in the right format for each platform.", "domaene": "Content & Redaktion", "itemIcon": "message-circle" }, { "slug": "profiltext-redakteur", "category": "assistent", "name": "The LinkedIn Profile Editor", "teaser": "Analyzes the headline, about section and work experience of your LinkedIn profile and delivers concrete wording suggestions tailored to your career goal.", "domaene": "Content & Redaktion", "itemIcon": "square-user-round" }, { "slug": "zielgruppen-uebersetzer", "category": "assistent", "name": "The Audience Translator", "teaser": "Translates an existing text into tailored variants for different audience segments, including segment analysis, a rationale per variant and an A/B test recommendation with KPIs.", "domaene": "Content & Redaktion", "itemIcon": "crosshair" }, { "slug": "content-konzept", "category": "skill", "name": "The Content Plan", "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "themen-spur", "category": "workflow", "name": "The Topic Trail", "teaser": "A weekly automation workflow that collects flagged articles and emails, groups them by topic, and turns them into 3 to 5 fully developed newsletter topic proposals with an outline, saved to Notion and sent to the marketing team.", "domaene": "Content & Redaktion", "itemIcon": "tags" }, { "slug": "b2b-content-kurator", "category": "assistent", "name": "The B2B Content Curator", "teaser": "The B2B Content Curator turns a topic, audience and goal into a ready-to-publish LinkedIn post with a hook, a storytelling element and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "layout-template" }, { "slug": "deepl", "category": "tool", "name": "DeepL", "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }