{
  "slug": "content-konzept",
  "category": "skill",
  "name": "The Content Plan",
  "domaene": "Content & Redaktion",
  "typTags": [
    "planend",
    "strukturierend"
  ],
  "teaser": "This skill turns a time period and focus areas into a prioritized content plan with topic ideas, format assignments, a schedule and a clear top 3.",
  "hat": {
    "schritte": true,
    "beispiel_szenario": true,
    "ausgabebeispiel": false,
    "konfiguration": false,
    "betrieb": false,
    "arbeitsprompts": false,
    "einrichtung": true,
    "umsetzung": true,
    "export": false,
    "staerken": false,
    "ki_funktionen": false,
    "einschraenkungen": false,
    "weniger_geeignet_fuer": false
  },
  "sections": [
    {
      "id": "description",
      "title": "Description",
      "html": "<p>Planning often takes more time than execution itself. This skill takes the groundwork off your hands: for a defined period, it develops a structured list of topic ideas, assigns each topic a format (LinkedIn, newsletter, podcast and similar), distributes everything across a realistic schedule, and marks the three most important pieces based on impact and effort.</p>\n<p>It is built for solo creators, marketing teams and executives who want to organize their content pipeline without starting from zero every week. A deliberate limit: the skill does not invent facts, figures or campaign results, and it does not replace editorial work. It delivers the framework, not the finished text.</p>\n"
    },
    {
      "id": "skill-text",
      "title": "Skill Text",
      "html": "<p>Copy the prompt below in full into your AI tool. As a file: <a href=\"/ai-library/content-konzept.en.json\">content-konzept.en.json</a></p>\n"
    }
  ],
  "schritte": [
    {
      "nr": 1,
      "titel": "Enter the time period and focus areas",
      "beschreibung": "You provide the time period, plus optionally the desired formats and previous content.",
      "rolle": "mensch"
    },
    {
      "nr": 2,
      "titel": "Analysis",
      "beschreibung": "The input and any existing previous content are reviewed, and duplicates are identified.",
      "rolle": "automatisch"
    },
    {
      "nr": 3,
      "titel": "Ideation",
      "beschreibung": "Five to ten topic ideas take shape, each assigned a format and a slot in the schedule.",
      "rolle": "automatisch"
    },
    {
      "nr": 4,
      "titel": "Prioritization",
      "beschreibung": "The topics are rated by impact and effort, and the top 3 are marked.",
      "rolle": "automatisch"
    },
    {
      "nr": 5,
      "titel": "Review",
      "beschreibung": "You check the plan, adjust focus areas if needed, and start with the top 3.",
      "rolle": "freigabe"
    },
    {
      "nr": 6,
      "titel": "Finished content plan",
      "beschreibung": "A prioritized plan with topics, formats and a realistic schedule is ready.",
      "rolle": "ergebnis"
    }
  ],
  "herausgeber": "Voyage Digital",
  "version": "2.0",
  "stand": "2026-07-26",
  "umsetzung": [
    {
      "titel": "Use the skill",
      "text": "The skill text is copied and pasted into your AI tool, along with the time period and, if available, previous content."
    },
    {
      "titel": "Add focus areas",
      "text": "Topic focus areas and desired formats are added, making the plan more precise."
    },
    {
      "titel": "Check the result",
      "text": "The plan is reviewed, work begins with the top 3, and the rest is worked through based on capacity."
    }
  ],
  "zutaten": [
    "Time period",
    "Formats",
    "Previous content"
  ],
  "beispielSzenario": "You are planning content for the next two weeks. The skill reviews your recent posts, spots gaps in the topic mix, and proposes eight topic ideas: four LinkedIn posts, one newsletter and one podcast topic. Each topic comes with a format, a date and a priority, rated by impact and effort. The three most important topics are marked, giving you a clear starting point.",
  "eingaben": [
    {
      "feld": "Time period (e.g. this week, February, Q1)",
      "pflicht": true
    },
    {
      "feld": "Topic focus areas",
      "pflicht": false
    },
    {
      "feld": "Desired formats",
      "pflicht": false
    },
    {
      "feld": "Number of pieces of content",
      "pflicht": false
    },
    {
      "feld": "Content from recent weeks (to avoid duplication)",
      "pflicht": false
    }
  ],
  "ausgabe": "Five to ten topic ideas with a short description, a format assigned to each topic, a schedule spanning days or weeks, and a top 3 prioritized by impact and effort.",
  "prompt": "# DESCRIPTION\nYou create structured content plans: from topic ideation through format assignment to a realistic schedule. You prioritize by impact and effort and avoid topic duplication. Address the user in a professional manner throughout. If information is missing (such as the time period, formats or previous content), explicitly flag the assumptions you make instead of setting them silently.\n\n# INPUT\n- Time period (e.g. this week, February, Q1)\n- Optional: topic focus areas, desired formats, number of pieces of content\n- Optional: content from recent weeks (to avoid duplication)\n\n# OUTPUT\nStructured content plan:\n1. Topic ideas: 5 to 10 ideas with title and short description\n2. Format assignment: each topic assigned to a format (LinkedIn, newsletter, podcast etc.)\n3. Schedule: distribution across days and weeks\n4. Prioritization: by impact and effort, top 3 marked\n5. Topic check: no duplication with the last four weeks\n\n# CONTEXT\n- Quality over quantity: three good pieces beat seven mediocre ones\n- Mix evergreen topics with timely occasions\n- Realistic rhythm: do not plan more than can actually be executed\n- Use different formats (text, carousel, video idea)\n\n# WORKING INSTRUCTIONS\n## Step 1: Check input\nCapture the time period, desired formats and focus areas from the input. Flag missing information as an assumption.\n\n## Step 2: Review previous content\nIf available, review previous content and avoid duplication.\n\n## Step 3: Develop topic ideas\nDevelop 5 to 10 ideas, as a mix of evergreen topics and timely occasions.\n\n## Step 4: Assign formats and build a schedule\nAssign each topic to a format and distribute it realistically across the time period.\n\n## Step 5: Prioritize\nEvaluate by impact times effort and mark the top 3.\n\n# QUALITY CONTROL\n[ ] at least 5 topic ideas generated\n[ ] formats assigned sensibly\n[ ] realistic schedule\n[ ] top 3 priorities marked\n[ ] no topic duplication\n[ ] assumptions clearly flagged where information was missing\n\n# CONVERSATION START\nFor which time period do you need a content plan? Tell me the time period and, optionally, topic focus areas and desired formats, and I will create a prioritized plan for you.",
  "einrichtung": {
    "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.",
    "plattformen": [
      {
        "plattform": "ChatGPT",
        "anbieter": "OpenAI",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Click your profile picture and select \"Skills\".",
          "Click \"Create skill\" and paste the copied text as the instruction.",
          "Adjust inputs, outputs and format where your case requires it.",
          "Save the skill. It is available in all chats from that point on."
        ],
        "doku": {
          "label": {
            "de": "OpenAI Dokumentation: Skills in ChatGPT",
            "en": "OpenAI documentation: Skills in ChatGPT"
          },
          "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt"
        }
      },
      {
        "plattform": "Claude",
        "anbieter": "Anthropic",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open claude.ai and go to \"Skills\" in your profile.",
          "Create a new skill and paste the copied text as the instruction.",
          "The skill works in claude.ai, in Claude Code and through the API.",
          "Available on the Pro, Max, Team and Enterprise plans."
        ],
        "doku": {
          "label": {
            "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen",
            "en": "Anthropic documentation: Creating custom skills"
          },
          "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen"
        }
      },
      {
        "plattform": "Copilot Studio",
        "anbieter": "Microsoft",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open Copilot Studio and create a new agent.",
          "Paste the copied text as the instruction.",
          "Connect knowledge sources and tools where needed.",
          "Publish the agent for yourself or for your organisation."
        ],
        "doku": {
          "label": {
            "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen",
            "en": "Microsoft documentation: Create and deploy an agent"
          },
          "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started"
        }
      },
      {
        "plattform": "Langdock",
        "anbieter": null,
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open the sidebar and click \"Add skill\".",
          "Paste the copied text directly as the instruction.",
          "Connect the skill to integrations such as Gmail or Slack where needed.",
          "Save the skill and release it for yourself or your team."
        ],
        "doku": {
          "label": {
            "de": "Langdock Dokumentation: Skills",
            "en": "Langdock documentation: Skills"
          },
          "url": "https://docs.langdock.com/de/product/chat/skills"
        }
      }
    ]
  },
  "itemIcon": "layout-template",
  "recommended": [
    {
      "slug": "leitfaden-skript",
      "category": "skill",
      "name": "The Guide Script",
      "teaser": "Builds a complete chapter outline for a whitepaper or e-book from topic, audience, and goal, including a full marketing plan.",
      "domaene": "Content & Redaktion",
      "itemIcon": "map-pin"
    },
    {
      "slug": "praesentations-expose",
      "category": "skill",
      "name": "The Presentation Blueprint",
      "teaser": "Develops the thinking architecture of a presentation from topic, audience and context before the first slide exists: core message, story arc, slide titles, visual ideas and slide types, brought together in one table.",
      "domaene": "Content & Redaktion",
      "itemIcon": "presentation"
    },
    {
      "slug": "redaktions-schema",
      "category": "skill",
      "name": "The Editorial Calendar Framework",
      "teaser": "Builds a complete, funnel-balanced editorial calendar with topics, formats, channels and a repurposing plan from your content pillars and audience.",
      "domaene": "Content & Redaktion",
      "itemIcon": "calendar-days"
    },
    {
      "slug": "content-sequenzer",
      "category": "assistent",
      "name": "The Content Sequencer",
      "teaser": "Builds a cross-channel content plan with topic clusters, a content matrix and a four-week editorial calendar from your target audience, marketing goals and available channels.",
      "domaene": "Content & Redaktion",
      "itemIcon": "list-ordered"
    },
    {
      "slug": "keynote-sequenzer",
      "category": "assistent",
      "name": "The Keynote Sequencer",
      "teaser": "Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.",
      "domaene": "Content & Redaktion",
      "itemIcon": "presentation"
    },
    {
      "slug": "blogartikel-drehbuch",
      "category": "skill",
      "name": "The Blog Article Script",
      "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.",
      "domaene": "Content & Redaktion",
      "itemIcon": "pen-line"
    },
    {
      "slug": "case-expose",
      "category": "skill",
      "name": "The Case Study Builder",
      "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.",
      "domaene": "Content & Redaktion",
      "itemIcon": "book-open"
    },
    {
      "slug": "newsletter-skript",
      "category": "skill",
      "name": "The Newsletter Script",
      "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.",
      "domaene": "Content & Redaktion",
      "itemIcon": "mail-open"
    },
    {
      "slug": "referenz-drehbuch",
      "category": "skill",
      "name": "The Case Study Script",
      "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.",
      "domaene": "Content & Redaktion",
      "itemIcon": "quote"
    },
    {
      "slug": "repurposing-muster",
      "category": "skill",
      "name": "The Repurposing Pattern",
      "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from scratch for each channel.",
      "domaene": "Content & Redaktion",
      "itemIcon": "recycle"
    },
    {
      "slug": "verstaendnis-raster",
      "category": "skill",
      "name": "The Understanding Grid",
      "teaser": "Takes a technical topic and explains it across multiple levels of understanding at once, from a layperson analogy to an expert summary, so you never have to reformulate the same explanation for different audiences again.",
      "domaene": "Content & Redaktion",
      "itemIcon": "brain"
    },
    {
      "slug": "zweitverwertungs-strecke",
      "category": "workflow",
      "name": "The Content Repurposing Pipeline",
      "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.",
      "domaene": "Content & Redaktion",
      "itemIcon": "recycle"
    },
    {
      "slug": "anleitungs-uebersetzer",
      "category": "assistent",
      "name": "The User Manual Translator",
      "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.",
      "domaene": "Content & Redaktion",
      "itemIcon": "languages"
    },
    {
      "slug": "content-zweitverwerter",
      "category": "assistent",
      "name": "The Content Repurposer",
      "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.",
      "domaene": "Content & Redaktion",
      "itemIcon": "recycle"
    },
    {
      "slug": "fragen-antworten-schreiber",
      "category": "assistent",
      "name": "The FAQ Writer",
      "teaser": "Creates a structured FAQ catalog from a product, service or topic text: clear questions, concise answers, everything verifiable in the source text.",
      "domaene": "Content & Redaktion",
      "itemIcon": "messages-square"
    },
    {
      "slug": "hausstil-lektor",
      "category": "assistent",
      "name": "The House Style Editor",
      "teaser": "Checks German texts for spelling, grammar and punctuation and flags every deviation from the mandatory house style rules of formal address and zero dashes in a clear, traceable correction table.",
      "domaene": "Content & Redaktion",
      "itemIcon": "spell-check"
    },
    {
      "slug": "kernaussagen-redakteur",
      "category": "assistent",
      "name": "The Executive Summary Editor",
      "teaser": "The Executive Summary Editor condenses long documents, reports, and analyses into a concise, structured executive summary that decision makers can act on without reading the original.",
      "domaene": "Content & Redaktion",
      "itemIcon": "quote"
    },
    {
      "slug": "podcast-redakteur",
      "category": "assistent",
      "name": "The Podcast Editor",
      "teaser": "Turns a podcast transcript into finished show notes with timestamps, quotes, resources and an SEO description.",
      "domaene": "Content & Redaktion",
      "itemIcon": "podcast"
    },
    {
      "slug": "deepl",
      "category": "tool",
      "name": "DeepL",
      "teaser": "Translation service for text, documents, and speech, with glossaries, tone control, and an API for embedding it into your own applications.",
      "domaene": "Content & Redaktion",
      "logoFile": "deepl.svg",
      "logoEinzug": 1
    }
  ]
}