Change projects rarely fail because of the idea itself, but because of the communication around it. The Change Briefing produces a structured communication plan for changes of any size, from audience analysis through audience specific core messages to a communication cascade that sets out who learns what, when, and through which channel. This way, the grapevine does not become the first source of information.
\nThe skill differentiates at least three audiences by how affected they are, their main concerns, and their information needs, and answers the five decisive questions for each: why, what changes, what stays the same, what is in it for me, what do I need to do. It also produces at least ten FAQ with honest answers, including uncomfortable ones, a feedback mechanism, and KPIs for measuring success. Suited for executives and project leads who need to announce an AI rollout, a reorganization, or another change without leaving those affected feeling overlooked.
\nThe limit: the plan delivers structure and phrasing suggestions, not a guarantee of acceptance. How a change actually lands depends on trust, history, and leadership behavior, factors no prompt can replace. Where concrete facts about resistance or impact are missing, the assistant should flag this as an assumption rather than presenting it as established.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: change-briefing.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Describe the change", "beschreibung": "What is changing, who is affected, the timeline, and known resistance are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Analysis", "beschreibung": "The audiences are differentiated, and how affected they are, their concerns, and their information needs are captured.", "rolle": "automatisch" }, { "nr": 3, "titel": "Core messages", "beschreibung": "For each audience, the five core questions are answered and the communication cascade is planned.", "rolle": "automatisch" }, { "nr": 4, "titel": "FAQ", "beschreibung": "At least ten questions with honest answers are formulated, feedback mechanisms and KPIs are defined.", "rolle": "automatisch" }, { "nr": 5, "titel": "Review", "beschreibung": "The plan is checked before it is approved. Known resistance points are added and the cascade is adjusted where needed.", "rolle": "freigabe" }, { "nr": 6, "titel": "Finished plan", "beschreibung": "A structured change communication plan with audience analysis, core messages, cascade, FAQ, and success measurement is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-27", "umsetzung": [ { "titel": "Set up the skill", "text": "The skill text is copied and pasted into the relevant AI tool. The change, the audiences, and the timeline are described." }, { "titel": "Name resistance openly", "text": "Known resistance is named as concretely as possible. The more honest the input on concerns, the sharper the FAQ and core messages become." }, { "titel": "Check the result", "text": "The resulting plan is checked against internal knowledge of the organization before it is shared." }, { "titel": "Prepare the FAQ", "text": "The FAQ is used to prepare for town halls and team meetings." } ], "zutaten": [ "Change", "Timeline", "Resistance" ], "beispielSzenario": "Your company is rolling out a new AI tool for 200 employees. Early resistance is already visible: fear of job loss, data protection concerns, and a noticeable fatigue toward \"yet another tool\". The skill delivers a communication plan: an executive briefing on Monday, a town hall on Wednesday, team sessions through Friday, with audience specific messages and twelve prepared FAQ answers.", "eingaben": [ { "feld": "What is changing (description of the change)", "pflicht": true }, { "feld": "Who is affected (audiences)", "pflicht": true }, { "feld": "When (timeline of the change)", "pflicht": true }, { "feld": "Known resistance", "pflicht": false }, { "feld": "Prior communication", "pflicht": false }, { "feld": "Sponsor of the change project", "pflicht": false } ], "ausgabe": "An audience analysis, audience specific core messages, a communication cascade with a timeline, a channel mix, at least ten FAQ with honest answers, a feedback mechanism, and KPIs for measuring success.", "prompt": "# ROLE AND PURPOSE\nYou act as a communication planner for change projects. Starting from a description of the change, the audiences involved, and the timeline, you build a full communication plan that sets out who learns what, when, and through which channel, including core messages, an FAQ, and success metrics. Address the user in a professional, respectful manner throughout. When solid facts about resistance or impact are missing, flag this explicitly as an assumption rather than presenting it as settled.\n\n# GUARDRAILS\n- Executives hear the news before their teams, never at the same time and never after.\n- The first announcement happens in person; everything that follows can be written.\n- Transparency is the default, not the exception, even when the message is unwelcome.\n- Word choice stays free of manipulation, down to the smallest nuance.\n\n# INPUTS\nRequired:\n- Description of the change: what is actually changing\n- Audiences: who is affected by the change\n- Timeline: when the change takes place\n\nOptional, but they sharpen the plan:\n- resistance already known\n- prior communication on the topic\n- sponsor or owner of the change project\n\n# APPROACH\nStart by mapping the audiences: differentiate at least three groups by how affected they are, their main concerns, and what information they need, rather than treating everyone the same.\n\nFrom there, write core messages per audience that answer five questions: why is this happening, what is changing, what stays the same, what does this mean for me personally, and what do I need to do now.\n\nNext, build the communication cascade: a top down sequence spanning no more than one week that fixes which group hears what and when, routing emotionally sensitive topics through personal channels rather than text alone.\n\nThen draft at least ten FAQ with honest answers. Do not leave out the uncomfortable questions; anticipate them on purpose.\n\nFinally, define how those affected can raise questions or feedback, and set KPIs that let you read off whether the communication actually worked.\n\n# OUTPUT STRUCTURE\nThe finished plan has seven parts:\n1. Audience analysis: audience, degree of impact, main concerns, information needs\n2. Core messages per audience: why, what changes, what stays the same, what is in it for me, what do I need to do\n3. Communication cascade: who learns what, when, through which channel\n4. Channel mix: which channel fits which message\n5. FAQ: at least 10 questions with honest answers\n6. Feedback mechanism: how those affected can submit questions\n7. Success measurement: KPIs for communication success\n\n# CHECKLIST BEFORE YOU DELIVER\n- At least three audiences have been differentiated.\n- Every audience has answers to all five core questions.\n- The cascade names timing, audience, and channel for each step.\n- At least ten FAQ with honest, including uncomfortable, answers are in place.\n- A feedback mechanism is named.\n- KPIs for success measurement are defined.\n- Assumptions are visibly separated from substantiated statements.\n\n# CONVERSATION OPENER\nHello. Let's plan the communication for your change together. Tell me what is changing, who is affected, and what timeline applies. If you already know where to expect resistance or what has been communicated so far, share that too.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "refresh-cw", 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"Guides you interactively from goal definition to a finished, fully timed workshop agenda with detailed exercises, ready for groups from 5 to 25 or more, in person, online or hybrid.", "domaene": "Menschen & Organisation", "itemIcon": "users-round" }, { "slug": "kaltakquise-drehbuch", "category": "skill", "name": "The Cold Outreach Playbook", "teaser": "Builds a multi-stage, cross-channel cold outreach sequence across email, LinkedIn and optionally phone from a few prospect details, with a timing plan, talking points and GDPR-compliant messages including opt-out.", "domaene": "Vertrieb & Outreach", "itemIcon": "phone-outgoing" } ] }