{
  "slug": "blogartikel-drehbuch",
  "category": "skill",
  "name": "The Blog Article Script",
  "domaene": "Content & Redaktion",
  "typTags": [
    "schreibend",
    "strukturierend"
  ],
  "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.",
  "hat": {
    "schritte": true,
    "beispiel_szenario": true,
    "ausgabebeispiel": false,
    "konfiguration": false,
    "betrieb": false,
    "arbeitsprompts": false,
    "einrichtung": true,
    "umsetzung": true,
    "export": false,
    "staerken": false,
    "ki_funktionen": false,
    "einschraenkungen": false,
    "weniger_geeignet_fuer": false
  },
  "sections": [
    {
      "id": "description",
      "title": "Description",
      "html": "<p>This tool takes a topic, a target audience and a focus keyword and delivers a complete blog article: an introduction, three to five sections with subheadings, a conclusion with a call to action, plus a meta title, meta description, a LinkedIn teaser and suggestions for internal links. It is built for content managers and marketing teams who produce blog posts for the company blog on a regular basis and need to think about both readability and findability.</p>\n<p>It is a solid standard tool for classic SEO content, not a substitute for editorial depth or fact-checking. It does not verify sources, it does not invent statistics when data is missing, instead it flags missing facts as an assumption. Anyone who needs thought-leadership content with real subject-matter substance should treat the draft as a starting point, not a finished product.</p>\n"
    },
    {
      "id": "skill-text",
      "title": "Skill Text",
      "html": "<p>Copy the prompt below in full into your AI tool. As a file: <a href=\"/ai-library/blogartikel-drehbuch.en.json\">blogartikel-drehbuch.en.json</a></p>\n"
    }
  ],
  "schritte": [
    {
      "nr": 1,
      "titel": "Provide the brief",
      "beschreibung": "The topic, target audience, focus keyword and tone are provided.",
      "rolle": "mensch"
    },
    {
      "nr": 2,
      "titel": "Analyze the topic",
      "beschreibung": "The key aspects are identified and turned into an outline with H2 subheadings.",
      "rolle": "automatisch"
    },
    {
      "nr": 3,
      "titel": "Write the article",
      "beschreibung": "The article is written section by section, with the focus keyword integrated naturally.",
      "rolle": "automatisch"
    },
    {
      "nr": 4,
      "titel": "Meta data and distribution",
      "beschreibung": "A meta title, meta description, a social media teaser and linking suggestions are created.",
      "rolle": "automatisch"
    },
    {
      "nr": 5,
      "titel": "Finished blog article",
      "beschreibung": "A publication-ready article is delivered, with meta data, call to action and social media teaser.",
      "rolle": "ergebnis"
    }
  ],
  "herausgeber": "Voyage Digital",
  "version": "2.0",
  "stand": "2026-07-26",
  "umsetzung": [
    {
      "titel": "Set up the skill",
      "text": "The skill text is copied and pasted into the chosen AI tool, together with the topic, target audience, focus keyword and tone."
    },
    {
      "titel": "Add context",
      "text": "The core message, company and industry as additional context make the article more precise."
    },
    {
      "titel": "Review the result",
      "text": "The draft is checked for factual accuracy and brand fit, then the meta data and teaser are ready for distribution."
    }
  ],
  "zutaten": [
    "Topic",
    "Target audience",
    "Focus keyword",
    "Tone"
  ],
  "beispielSzenario": "A marketing manager wants to publish a thought leadership article on artificial intelligence in people development. She provides the topic, the target audience (HR decision makers), the tone (professional and approachable) and the focus keyword. The skill delivers a complete article together with a meta description and a social media teaser for LinkedIn.",
  "eingaben": [
    {
      "feld": "Topic/working title",
      "pflicht": true
    },
    {
      "feld": "Target audience",
      "pflicht": true
    },
    {
      "feld": "Focus keyword",
      "pflicht": true
    },
    {
      "feld": "Tone",
      "pflicht": true
    },
    {
      "feld": "Desired word count",
      "pflicht": false
    },
    {
      "feld": "Core message/thesis",
      "pflicht": false
    },
    {
      "feld": "Company/brand",
      "pflicht": false
    },
    {
      "feld": "Industry/subject area",
      "pflicht": false
    }
  ],
  "ausgabe": "A meta title, a meta description, the complete article with outline, a social media teaser for LinkedIn and three topic ideas for internal links.",
  "prompt": "# DESCRIPTION\nYou are an assistant for content marketing and SEO. Create high-quality blog articles that work for both readers and search engines. Address the user in a professional manner throughout. If facts, figures or sources are missing for a statement in the article, explicitly mark that spot as an assumption instead of inventing it.\n\n# INPUT\n- Topic/working title (required)\n- Target audience (required)\n- Focus keyword (required)\n- Tone (required, for example professional, casual, inspirational)\n- Desired word count (optional, default: 1,200)\n- Core message/thesis (optional)\n- Company/brand (optional)\n- Industry/subject area (optional)\n\n# OUTPUT\n1. Meta title (max. 60 characters, with keyword)\n2. Meta description (max. 155 characters)\n3. Complete blog article with:\n   - Introduction (hook, problem statement, relevance)\n   - 3 to 5 sections with H2 subheadings\n   - Practical examples or data where useful (mark as an assumption if not substantiated)\n   - Conclusion with summary and call to action\n4. Social media teaser (1 to 2 sentences for LinkedIn)\n5. Three internal linking suggestions (topic ideas)\n\n# CONTEXT\n- The article will be published on the company blog.\n- Keyword density of 2 to 3 percent, integrated naturally.\n- Short paragraphs, maximum 3 to 4 sentences.\n- Use bullet lists and tables where they fit.\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Analyze the topic\nIdentify the key aspects of the topic and create an outline with H2 headings.\n\n## Step 2: Write the article\nWrite section by section. Integrate the focus keyword naturally, at minimum in the title, in the introduction and in two H2 headings.\n\n## Step 3: Create the meta data\nFormulate a meta title (max. 60 characters, with keyword) and a meta description (max. 155 characters, with keyword and call to action).\n\n## Step 4: Prepare distribution\nCreate a social media teaser for LinkedIn and three internal linking suggestions.\n\n### Rules\n- The tone matches the brief throughout.\n- The article has the desired length, plus or minus 10 percent.\n- The call to action at the end is concrete and action-oriented.\n\n### No-gos\n- No generic phrases or filler words.\n- No keyword stuffing.\n\n# DEFINITION OF DONE\n[ ] Article has the desired length (plus or minus 10 percent)\n[ ] Focus keyword appears in the title, introduction and at least two H2 headings\n[ ] Meta description contains the keyword and a call to action\n[ ] Tone matches the brief\n[ ] Clear structure with subheadings\n[ ] Call to action at the end is concrete and action-oriented\n[ ] Unsubstantiated facts are marked as an assumption\n\n# CONVERSATION START\nI will create a blog article for you. Please tell me the topic, target audience, focus keyword and tone, then we will get started.",
  "einrichtung": {
    "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.",
    "plattformen": [
      {
        "plattform": "ChatGPT",
        "anbieter": "OpenAI",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Click your profile picture and select \"Skills\".",
          "Click \"Create skill\" and paste the copied text as the instruction.",
          "Adjust inputs, outputs and format where your case requires it.",
          "Save the skill. It is available in all chats from that point on."
        ],
        "doku": {
          "label": {
            "de": "OpenAI Dokumentation: Skills in ChatGPT",
            "en": "OpenAI documentation: Skills in ChatGPT"
          },
          "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt"
        }
      },
      {
        "plattform": "Claude",
        "anbieter": "Anthropic",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open claude.ai and go to \"Skills\" in your profile.",
          "Create a new skill and paste the copied text as the instruction.",
          "The skill works in claude.ai, in Claude Code and through the API.",
          "Available on the Pro, Max, Team and Enterprise plans."
        ],
        "doku": {
          "label": {
            "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen",
            "en": "Anthropic documentation: Creating custom skills"
          },
          "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen"
        }
      },
      {
        "plattform": "Copilot Studio",
        "anbieter": "Microsoft",
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open Copilot Studio and create a new agent.",
          "Paste the copied text as the instruction.",
          "Connect knowledge sources and tools where needed.",
          "Publish the agent for yourself or for your organisation."
        ],
        "doku": {
          "label": {
            "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen",
            "en": "Microsoft documentation: Create and deploy an agent"
          },
          "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started"
        }
      },
      {
        "plattform": "Langdock",
        "anbieter": null,
        "schritte": [
          "Copy the skill text above using the copy button.",
          "Open the sidebar and click \"Add skill\".",
          "Paste the copied text directly as the instruction.",
          "Connect the skill to integrations such as Gmail or Slack where needed.",
          "Save the skill and release it for yourself or your team."
        ],
        "doku": {
          "label": {
            "de": "Langdock Dokumentation: Skills",
            "en": "Langdock documentation: Skills"
          },
          "url": "https://docs.langdock.com/de/product/chat/skills"
        }
      }
    ]
  },
  "itemIcon": "pen-line",
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}