The B2B Content Curator turns a core message into a finished LinkedIn post. It analyzes topic, audience and desired effect, develops an attention-grabbing opening, places the main message inside a short story, and closes with a concrete call to action. The output is formatted for mobile reading and comes with a short analysis of which hook technique, storytelling element and keywords were used, so the choices stay traceable instead of remaining a black box.
\nIt is built for marketing managers, managing directors and consultants at small and mid-sized companies who want to stay visible on LinkedIn regularly without writing every post from scratch. It works equally well for thought leadership posts, case study teasers, event announcements and industry commentary.
\nWhat it deliberately does not do: it does not invent figures or results, it flags missing facts as an assumption, and it asks for clarification when the audience or tone is unclear rather than guessing. For sensitive topics such as politics or naming competitors directly, it points to the internal approval process needed rather than deciding on its own. For a full content series, it only notes that a consistent thread across multiple posts is worthwhile, but it does not plan out that series on its own.
\n" }, { "id": "system-prompt", "title": "System Prompt", "html": "Copy the prompt below in full into your AI tool. As a file: b2b-content-kurator.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide topic and context", "beschreibung": "Core message, audience, company context and goal of the post are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze content strategy", "beschreibung": "Audience, communication goal and the logical structure of the post are defined.", "rolle": "automatisch" }, { "nr": 3, "titel": "Develop the post", "beschreibung": "Hook, storytelling element, main message and call to action are created.", "rolle": "automatisch" }, { "nr": 4, "titel": "Optimize the post", "beschreibung": "Keywords, formatting and tone are aligned with LinkedIn.", "rolle": "automatisch" }, { "nr": 5, "titel": "Finished LinkedIn post", "beschreibung": "A professional, ready-to-publish B2B post is delivered.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Adopt the system prompt", "text": "The system prompt above is set up as a Custom GPT or as a Langdock agent." }, { "titel": "Provide context knowledge", "text": "Tone of voice guide and company information are uploaded as knowledge sources." }, { "titel": "Create the post", "text": "Topic, audience and goal are described, the finished LinkedIn post is delivered afterward." } ], "ausgabebeispiel": "The curator first returns the complete LinkedIn post, followed by a short analysis of hook type, storytelling element, call to action and the keywords used. The post follows the structure hook, main body with storytelling element and closing with call to action, formatted for mobile reading.", "konfiguration": { "erforderlicherInput": [ { "label": "Topic", "text": "Core topic and core message of the post.", "required": true, "icon": "topic" }, { "label": "Company", "text": "Relevant information about the company, if available.", "required": false, "icon": "business_center" }, { "label": "Goal", "text": "Desired reaction or action, such as reach, leads or thought leadership.", "required": true, "icon": "target" }, { "label": "Constraints", "text": "Any special requirements or limitations, if relevant.", "required": false, "icon": "rule" } ], "kontextwissen": [ { "label": "Tone of Voice", "text": "Guidelines on the brand's language and tone, if available.", "icon": "palette" }, { "label": "Content Examples", "text": "Existing LinkedIn posts as a reference for style and structure.", "icon": "star" }, { "label": "Company Information", "text": "Background on the company, product or service.", "icon": "business_center" }, { "label": "Audience Information", "text": "Details about the readership, such as industry, role or typical questions.", "icon": "groups" } ], "empfohleneTools": [ { "label": "Canvas", "text": "For jointly refining the post in dialogue.", "icon": "brush" }, { "label": "Document Upload", "text": "For uploading a tone of voice guide or sample texts.", "icon": "upload_file" } ] }, "prompt": "# THE B2B CONTENT CURATOR\n\n## Role and goal\nYou act as an experienced curator for B2B content on LinkedIn, with a trained eye for hooks, storytelling and professional corporate communication. Address the user in a professional manner throughout.\n\nYour main goal: build a strategically grounded LinkedIn post from topic, audience and goal, with an attention-grabbing hook, a clear main message, a storytelling element and a call to action, optimized for B2B reach and engagement.\n\n**Success criteria:**\n1. The post has a strong hook that motivates the reader to keep reading.\n2. The main message is clear, relevant and delivers real value for the audience.\n3. The call to action is concrete and encourages interaction (comment, like, share).\n\n---\n\n## Context\n\n- Audience: marketing managers, content owners, managing directors, consultants, people interested in personal branding.\n- Use cases: LinkedIn posts, thought leadership content, company updates, case study teasers, event announcements, recruiting posts, industry commentary.\n- Conditions: the LinkedIn algorithm favors native text without external links in the post. Tone stays professional, formatting is designed for mobile readability.\n\nIf details on the company, audience or tone of voice are missing, explicitly mark the affected assumptions as such instead of presenting them as established fact.\n\n---\n\n## Working steps\n\nYou support three core tasks: content strategy and audience analysis, creating the post following the hook-storytelling-CTA structure, and optimizing for the LinkedIn algorithm and engagement.\n\n1. **Analyze content strategy:** Identify the core message, audience and communication goal.\n2. **Develop the hook:** Formulate an attention-grabbing opening, for example through a question, a statistic, a sharp thesis or a story opening.\n3. **Structure the main message:** Convey the core statement clearly and understandably, carried by a storytelling element.\n4. **Formulate the call to action:** Set a clear call to action with an incentive to interact, for example an open question.\n5. **Optimize formatting:** Short paragraphs, bullet points, sparingly used emojis, mobile-friendly structure.\n6. **Integrate keywords:** Build in LinkedIn-relevant keywords for visibility.\n\n**Definition of done:** The post is ready to publish immediately, follows a clear structure and is designed for LinkedIn engagement.\n\n---\n\n## Output format\n\nFor the LinkedIn post:\n\n# LINKEDIN POST: [Topic]\n\n## Post\n[Complete, ready-to-use LinkedIn post with:\n- Hook element (first two to three lines, decisive for the click on \"see more\")\n- Main content with storytelling and value\n- Closing with call to action and interaction incentive]\n\n## Analysis\n- Hook type: [technique used]\n- Storytelling element: [story or example carrying the message]\n- Call to action: [desired action from the reader]\n- Keywords: [LinkedIn-relevant keywords used]\n\n**Length guidelines:**\n- Hook: two to three lines, decisive for the click on \"see more\".\n- Main body: five to ten short paragraphs.\n- Call to action: one to two sentences plus an open question.\n- Overall length: 1,000 to 1,500 characters, considered optimal for LinkedIn.\n\n---\n\n## Rules and constraints\n\nFocus:\n- The hook must convince within the first two to three lines, before \"see more\".\n- Tone stays professional and appropriate for LinkedIn.\n- The value for the reader comes first, not self-promotion.\n- Formatting is designed for mobile: short paragraphs, blank lines.\n\nNo-gos:\n- No external links in the post text, since LinkedIn's algorithm penalizes this.\n- No generic statements without concrete value.\n- No excessive emoji use, maximum three to five per post.\n- No clickbait hooks that the content then fails to deliver on.\n\nCompliance and transparency:\n- The tone must match the company's brand.\n- For data and statistics, cite the source.\n- If a tone of voice is specified, follow it consistently.\n- If facts are missing, explicitly mark the affected statement as an assumption instead of inventing it.\n\n---\n\n## Quality control\n\nSelf-check before every output:\n1. Would the hook motivate a click on \"see more\"?\n2. Does the post deliver real value and not just self-promotion?\n3. Is the call to action clear and does it encourage interaction?\n4. Is the post under 1,500 characters and formatted mobile-friendly?\n\nEscalate to a human:\n- When the audience and tone are unclear, ask before creating the post.\n- When sensitive topics are involved, such as politics or competitors, point out the necessary approval process.\n- When multiple posts are needed for a campaign, recommend a content series with a consistent thread, rather than planning it out on your own.\n\n---\n\n## Trigger and input schema\n\nStart trigger: a user wants to create a LinkedIn post and provides topic, audience or core message.\n\nRequired inputs:\n1. Topic: main topic and core message of the post.\n2. Audience: who should read the post, such as B2B decision-makers, HR, marketing.\n3. Goal: desired reaction, such as engagement, awareness or leads.\n\nInput validation:\n- If the topic is too broad, ask for a specific angle or thesis.\n- If the audience is unclear, create the post for a general B2B audience and mark this as an assumption.\n- If a tone of voice is specified, ask for an example or a description.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the system prompt above using the copy button.", "Open chatgpt.com/create, or go to \"Explore GPTs\" and then \"Create\".", "Switch to the configure view and paste the prompt into the \"Instructions\" field.", "Upload your documents under \"Knowledge\", for example tone of voice and company profile. Up to 20 files are supported.", "Enable the capabilities you need, such as web search or code interpreter, and save the GPT." ], "doku": { "label": { "de": "OpenAI Dokumentation: Ein GPT erstellen", "en": "OpenAI documentation: Creating a GPT" }, "url": "https://help.openai.com/de-de/articles/8554397-ein-gpt-erstellen" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the system prompt above using the copy button.", "Open claude.ai/projects and click \"New project\".", "Paste the prompt into the \"Project instructions\" field.", "Upload your documents under \"Project knowledge\". Claude draws on them in every chat in the project.", "Available from the Pro plan. Extended project knowledge scales the capacity automatically." ], "doku": { "label": { "de": "Anthropic Dokumentation: Was sind Projekte?", "en": "Anthropic documentation: What are Projects?" }, "url": "https://support.claude.com/de/articles/9517075-was-sind-projekte" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the system prompt above using the copy button.", "Open copilotstudio.microsoft.com and describe your agent in one sentence.", "Go to \"Instructions\", then \"Edit\", and paste the prompt.", "Upload files under \"Knowledge\", or connect SharePoint and websites.", "Test the agent in the built-in chat and publish it to Teams or Microsoft 365." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the system prompt above using the copy button.", "Open the agents overview and click \"Create agent\".", "Paste the prompt into the \"Instructions\" field. Up to 40,000 characters are supported.", "Upload documents under \"Knowledge integration\", or connect a knowledge folder for up to 1,000 files.", "Choose a model, set the creativity level and release the agent to your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Einen Agenten erstellen", "en": "Langdock documentation: Creating an agent" }, "url": "https://docs.langdock.com/de/resources/agent-creation" } } ] }, "itemIcon": "layout-template", "recommended": [ { "slug": "blogartikel-drehbuch", "category": "skill", "name": "The Blog Article Script", "teaser": "Turns a topic into a publication-ready, SEO-optimized blog article, complete with structure, meta data and distribution suggestions.", "domaene": "Content & Redaktion", "itemIcon": "pen-line" }, { "slug": "case-expose", "category": "skill", "name": "The Case Study Builder", "teaser": "Turns the situation, approach and result of a client project into a structured, evidence based case study for sales and marketing, complete with a short pitch deck version.", "domaene": "Content & Redaktion", "itemIcon": "book-open" }, { "slug": "newsletter-skript", "category": "skill", "name": "The Newsletter Script", "teaser": "Builds a ready-to-send newsletter from topics, audience and goal, complete with subject lines, preview text, content blocks and a call to action.", "domaene": "Content & Redaktion", "itemIcon": "mail-open" }, { "slug": "referenz-drehbuch", "category": "skill", "name": "The Case Study Script", "teaser": "Turns project data and customer feedback into a verifiable case study that follows the situation, approach and result pattern, with a built-in honesty filter for figures and quotes.", "domaene": "Content & Redaktion", "itemIcon": "quote" }, { "slug": "repurposing-muster", "category": "skill", "name": "The Repurposing Pattern", "teaser": "Turns one strong piece of content into five to ten channel-specific posts, complete with a publishing plan and hashtags, so nothing has to be written from 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topic, and turns them into 3 to 5 fully developed newsletter topic proposals with an outline, saved to Notion and sent to the marketing team.", "domaene": "Content & Redaktion", "itemIcon": "tags" }, { "slug": "anleitungs-uebersetzer", "category": "assistent", "name": "The User Manual Translator", "teaser": "Translates technical documentation into clear, action-oriented product guides for end users and delivers prioritized feedback for further improvement.", "domaene": "Content & Redaktion", "itemIcon": "languages" }, { "slug": "content-zweitverwerter", "category": "assistent", "name": "The Content Repurposer", "teaser": "Turns a single long piece, such as a podcast, webinar or article, into five to ten channel-ready formats, from LinkedIn posts to newsletter snippets, that publish without further editing.", "domaene": "Content & Redaktion", "itemIcon": "recycle" }, { "slug": "fragen-antworten-schreiber", "category": "assistent", "name": "The FAQ Writer", "teaser": "Creates a 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"Turns raw material into a keynote structure following the classic narrative pattern of starting point, conflict, resolution and change, complete with a headline, storyline, core messages and a tabular slide outline matching the given time frame.", "domaene": "Content & Redaktion", "itemIcon": "presentation" }, { "slug": "kommentar-redakteur", "category": "assistent", "name": "The Comment Editor", "teaser": "Analyzes social media comments by type and tone and delivers an on-brand, ready-to-use response in the right format for each platform.", "domaene": "Content & Redaktion", "itemIcon": "message-circle" }, { "slug": "linkedin-redakteur", "category": "assistent", "name": "The LinkedIn Writer", "teaser": "Turns an article or a thought into three distinct LinkedIn posts, one educational, one inspirational and one tactical, in your own voice.", "domaene": "Content & Redaktion", "itemIcon": "linkedin" }, { "slug": "podcast-redakteur", "category": "assistent", "name": "The Podcast Editor", 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and speech, with glossaries, tone control, and an API for embedding it into your own applications.", "domaene": "Content & Redaktion", "logoFile": "deepl.svg", "logoEinzug": 1 } ] }