Paid advertising responds directly to the text quality of the ad. This script takes platform, format, product, audience and conversion goal as input and returns three ad variants, each with its own hook: benefit, curiosity and social proof. It accounts for the character limits and format requirements of the chosen platform, from Google Ads headlines to LinkedIn Sponsored Content limits.
\nIt is built for performance marketing managers and teams who regularly need new ad variants for running campaigns, for example when setting up an A/B test for a new offer or a new funnel entry point.
\nWhat it deliberately cannot do: replace audience data or performance history that only comes from your own ad manager. The targeting recommendation in the output is a starting point, not a substitute for real campaign data. The script also does not invent performance promises or figures that were not stated in the briefing, and it does not replace a check against the advertising policies of the respective platform before going live.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: anzeigen-konzept.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the briefing", "beschreibung": "Platform, ad format, product, target audience and conversion goal are provided.", "rolle": "mensch" }, { "nr": 2, "titel": "Analyze platform requirements", "beschreibung": "The character limits and best practices of the chosen platform are identified.", "rolle": "automatisch" }, { "nr": 3, "titel": "Develop hook strategies", "beschreibung": "Three different hooks are developed: benefit, curiosity and social proof.", "rolle": "automatisch" }, { "nr": 4, "titel": "Write the ads", "beschreibung": "Each variant is phrased in a platform-compliant way with headline, text and CTA.", "rolle": "automatisch" }, { "nr": 5, "titel": "Add creative recommendations", "beschreibung": "Image or video recommendations and a targeting note are added for each variant.", "rolle": "automatisch" }, { "nr": 6, "titel": "Three ad variants", "beschreibung": "Platform-compliant ad copy with different hooks, CTAs and creative recommendations is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set platform and format", "text": "The platform and ad format the campaign will run on are determined first." }, { "titel": "Run the skill", "text": "The skill text is copied and the placeholders are filled in with product, target audience and conversion goal." }, { "titel": "Set up variants in the ad manager", "text": "All three variants are set up together as a single A/B test." }, { "titel": "Let it run for at least seven days", "text": "The test needs a minimum duration to produce reliable data." }, { "titel": "Optimize", "text": "The variants are evaluated by click-through rate and conversion rate and adjusted accordingly." } ], "zutaten": [ "Platform", "Format", "Product", "Target audience", "Conversion goal" ], "beispielSzenario": "A performance marketing manager launches a LinkedIn Ads campaign for a webinar. He enters the product, target audience and conversion goal. The skill delivers three ad variants with different hooks and CTAs, ready to use immediately in the ad manager.", "eingaben": [ { "feld": "Platform: Google Ads, Meta Ads, LinkedIn Ads or comparable", "pflicht": true }, { "feld": "Ad format: search ad, carousel, single image, video", "pflicht": true }, { "feld": "Product or offer", "pflicht": true }, { "feld": "Target audience", "pflicht": true }, { "feld": "Conversion goal: click, lead, purchase or comparable", "pflicht": true }, { "feld": "USPs of the product or offer", "pflicht": true }, { "feld": "Budget context", "pflicht": false }, { "feld": "Landing page URL", "pflicht": false }, { "feld": "Strongest ads so far for comparison", "pflicht": false } ], "ausgabe": "Three ad variants, each with its own hook approach, consisting of headline, description text, CTA recommendation, display URL or path for Google Ads, creative recommendation and targeting note.", "prompt": "# DESCRIPTION\nCreates high-performing ad copy for various paid media platforms with the goal of high click-through rates. Delivers three variants per ad format for A/B tests. Address the user in a professional manner throughout.\n\n# INPUT\n- Platform: Google Ads, Meta Ads, LinkedIn Ads or comparable (required)\n- Ad format: search ad, carousel, single image, video (required)\n- Product or offer (required)\n- Target audience (required)\n- Conversion goal: click, lead, purchase or comparable (required)\n- USPs of the product or offer (required)\n- Budget context (optional)\n- Landing page URL (optional)\n- Strongest ads so far for comparison (optional)\n\n# OUTPUT\n- Format: three ad variants with different hooks each\n- Structure per variant:\n 1. Headline(s), platform-compliant, character limits respected\n 2. Description or primary text\n 3. CTA button recommendation\n 4. Display URL or path, for Google Ads\n 5. Image or creative recommendation\n 6. Audience targeting recommendation\n- Scope: three variants per format\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, TARGET AUDIENCE\n- Skill specific: TOP_ADS (strongest ads so far), LANDING_PAGE (target URL)\n- Areas of expertise: paid media, platform-specific character limits, ad psychology, conversion optimization\n- Boundary: no false promises, no misleading claims, observe the advertising policies of the respective platform\n- If details on USPs, target audience or character limits of a less common platform are missing, explicitly mark the affected point as an assumption instead of silently filling it in\n\n# WORKING INSTRUCTIONS\n\n## Step 1: Analyze platform requirements\nIdentify the character limits and best practices of the chosen platform.\n- Rule: Google Ads headlines maximum 30 characters, descriptions maximum 90 characters\n- Rule: LinkedIn Sponsored Content, intro text maximum 600 characters\n- Rule: Meta Ads, primary text maximum 125 characters for optimal display\n\n## Step 2: Develop hook strategies\nDefine three different hooks for the variants.\n- Rule: Variant 1, benefit hook, what does it bring the customer\n- Rule: Variant 2, curiosity hook, what does one miss out on without the offer\n- Rule: Variant 3, social proof hook, who is already using it\n- No-go: clickbait without substance\n\n## Step 3: Write the ads\nWrite out each variant in a platform-compliant way.\n- Rule: optimize headlines for maximum attention, within the character limits\n- Rule: phrase CTAs specifically and action-oriented\n- No-go: generic CTAs such as \"Learn more\" without concrete context\n\n## Step 4: Give creative recommendations\nFormulate image or video recommendations per variant.\n- Rule: the creative must match the respective hook approach\n- Rule: observe platform-specific format requirements, such as aspect ratio and file size\n\n## Step 5: Quality control\nCheck all three variants against the Definition of Done before marking them as finished.\n\n# DEFINITION OF DONE\n[ ] Three variants per ad format present\n[ ] All character limits of the chosen platform respected\n[ ] Each variant has its own hook approach\n[ ] CTAs are specific and action-oriented\n[ ] Creative recommendations are present for each variant\n[ ] Targeting recommendation is present for each variant\n[ ] No misleading claims or invented promises\n[ ] Assumptions are marked as such\n[ ] Variants are immediately usable in the ad manager\n\n# CONVERSATION START\nHello, let's create your ad copy. I need the following from you:\n\n1. Platform: Google Ads, Meta Ads, LinkedIn Ads?\n2. Ad format: search ad, carousel, single image, video?\n3. Product or offer: what is being advertised?\n4. Target audience: who do you want to reach?\n5. Conversion goal: click, lead, purchase?\n6. USPs: what makes the offer special?\n\nI will deliver three variants with different hooks for your A/B test.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "monitor-play", "recommended": [ { "slug": "event-paket", "category": "skill", "name": "The Event Package", "teaser": "Turns a handful of event details into a complete promotion package, covering invitation emails, social posts, landing page copy and a follow-up plan.", "domaene": "Marketing & Kampagnen", "itemIcon": "calendar-heart" }, { "slug": "kampagnen-konzept", "category": "skill", "name": "The Campaign Concept", "teaser": "Turns a campaign's goal, offer, target audience, budget and timeframe into a complete concept with a creative idea, channel mix and KPIs in a single pass.", "domaene": "Marketing & Kampagnen", "itemIcon": "target" }, { "slug": "landingpage-skript", "category": "skill", "name": "The Landing Page Script", "teaser": "Builds a complete, conversion-oriented landing page text structure from product, target audience, main problem and top USPs, from the hero section to the final call to action.", "domaene": "Marketing & Kampagnen", "itemIcon": "app-window" }, { "slug": "positionierungs-expose", "category": "skill", "name": "The Positioning Brief", "teaser": "Builds a complete positioning brief for a company: positioning statement, value proposition, messaging hierarchy, elevator pitches in three lengths, tone of voice profile, tagline options and a differentiation matrix against competitors.", "domaene": "Marketing & Kampagnen", "itemIcon": "compass" }, { "slug": "anzeigentext-schreiber", "category": "assistent", "name": "The Ad Copy Writer", "teaser": "The Ad Copy Writer analyzes an existing ad text for Google Ads, Meta Ads or LinkedIn and returns three to five optimized, platform-compliant variants, each with a rationale for the change.", "domaene": "Marketing & Kampagnen", "itemIcon": "megaphone" }, { "slug": "hook-schreiber", "category": "assistent", "name": "The Hook Writer", "teaser": "Develops multiple opening lines for social media, emails, ads and landing pages from product, audience and channel, each labeled with a copywriting technique, psychological trigger and testing recommendation.", "domaene": "Marketing & Kampagnen", "itemIcon": "anchor" }, { "slug": "pitch-schreiber", "category": "assistent", "name": "The Pitch Writer", "teaser": "Condenses an idea, product or person into a spoken elevator pitch of 30 to 60 seconds with a hook, value proposition, unique selling point and call to action.", "domaene": "Marketing & Kampagnen", "itemIcon": "speech" }, { "slug": "testvarianten-planer", "category": "assistent", "name": "The A/B Test Planner", "teaser": "From an element to test and an optimization goal, concrete A/B test ideas emerge, each with a hypothesis, a control variant and a test variant, ready to use for your next experiment.", "domaene": "Marketing & Kampagnen", "itemIcon": "split" }, { "slug": "marketingskills", "category": "tool", "name": "marketingskills", "teaser": "Open collection of 47 AI agent skills for technical marketing: copywriting, conversion optimization, SEO, paid ads, pricing and revenue operations, open source.", "domaene": "Marketing & Kampagnen" }, { "slug": "zweitverwertungs-strecke", "category": "workflow", "name": "The Content Repurposing Pipeline", "teaser": "Automatically turns every new blog post into several channel-ready content drafts and files them directly as tasks for your team.", "domaene": "Content & Redaktion", "itemIcon": "recycle" } ] }