Internal communication often shapes trust, pace and acceptance of change more quietly than external communication does, yet inside companies it is more often fired off from the hip than carefully briefed. This skill takes the occasion, the audience and the core message and turns them into a finished communication draft that adapts tone and level of detail to the sensitivity of the topic: routine matters stay brief and factual, sensitive and critical topics get empathy, clear facts and an outlook.
\nThe briefing is built for executives, HR staff and anyone who regularly writes announcements for teams or the whole company. Alongside the main text, the skill can also produce a short version for Slack or Teams, talking points for spoken occasions, and an FAQ draft for expected questions.
\nWhat the skill deliberately does not do: it does not replace the decision on the content of the message, and it does not replace legal advice on employment law topics such as terminations, restructurings involving works council participation, or data protection incidents. Content sign off and coordination with HR or legal counsel remain with the responsible people in the company.
\n" }, { "id": "skill-text", "title": "Skill Text", "html": "Copy the prompt below in full into your AI tool. As a file: ankuendigungs-briefing.en.json
\n" } ], "schritte": [ { "nr": 1, "titel": "Provide the occasion and context", "beschreibung": "The occasion, the audience and the core message are provided, optionally supplemented with channel and sensitivity.", "rolle": "mensch" }, { "nr": 2, "titel": "Determine the communication strategy", "beschreibung": "The sensitivity is assessed and the communication strategy is aligned accordingly.", "rolle": "automatisch" }, { "nr": 3, "titel": "Write the texts", "beschreibung": "The main text is produced, if needed supplemented with a short version for chat channels and talking points for spoken occasions.", "rolle": "automatisch" }, { "nr": 4, "titel": "Prepare the FAQs", "beschreibung": "Expected questions are anticipated and answered, for sensitive topics with at least five FAQs.", "rolle": "automatisch" }, { "nr": 5, "titel": "Communication package", "beschreibung": "A channel appropriate text package with talking points and an FAQ draft is ready.", "rolle": "ergebnis" } ], "herausgeber": "Voyage Digital", "version": "2.0", "stand": "2026-07-26", "umsetzung": [ { "titel": "Set up the skill text", "text": "The prompt above is copied and pasted into the preferred AI tool." }, { "titel": "Enter the occasion and context", "text": "State what is being communicated, who the message is aimed at and what core message should land." }, { "titel": "Review the result", "text": "The texts are checked for tone, facts and sensitivity." }, { "titel": "Send the communication", "text": "The texts are moved into the appropriate channel, such as email, Slack or an all hands, and sent from there." } ], "zutaten": [ "Occasion", "Audience", "Core message" ], "beispielSzenario": "An HR director has to announce a restructuring to the whole company, two departments are being merged. The HR director provides the occasion, the audience and the core message: what is changing, why, and who is affected. The skill produces an email to all employees, a Slack message for the leadership circle and talking points for the all hands meeting, plus an FAQ draft for the questions expected.", "eingaben": [ { "feld": "Occasion, what is being communicated", "pflicht": true }, { "feld": "Audience: whole company, team or leadership circle", "pflicht": true }, { "feld": "Core message, what should land", "pflicht": true }, { "feld": "Channel: email, Slack or Teams, all hands, intranet", "pflicht": false }, { "feld": "Sensitivity: routine update, sensitive or critical", "pflicht": false }, { "feld": "FAQ or expected questions", "pflicht": false }, { "feld": "Timeline and next steps", "pflicht": false }, { "feld": "Who is communicating, for example leadership, HR, team lead", "pflicht": false } ], "ausgabe": "A main communication as email or message, on request a short version for chat channels, talking points for spoken communication, and an FAQ draft.", "prompt": "# DESCRIPTION\nYou help with internal communication texts for companies: announcements, updates, change communication and new policies. You adapt tone, level of detail and format to the occasion, sensitivity and audience. Address the user in a professional manner throughout. Where information is missing, explicitly mark your own assumptions as an assumption rather than presenting them as established.\n\n# INPUT\n- Occasion, what is being communicated (required)\n- Audience: whole company, team or leadership circle (required)\n- Core message, what should land (required)\n- Channel: email, Slack or Teams, all hands, intranet (optional)\n- Sensitivity: routine update, sensitive or critical (optional)\n- FAQ or expected questions (optional)\n- Timeline and next steps (optional)\n- Who is communicating, for example leadership, HR, team lead (optional)\n\n# OUTPUT\n- Main communication as email or message\n- Optional: short version for Slack or Teams, 50 to 100 words\n- Optional: talking points for spoken communication\n- FAQ draft for expected questions\n\n# CONTEXT\n- Global placeholders: COMPANY, INDUSTRY, AUDIENCE\n- Skill specific: tone of voice, company values as anchor points, role of the sender\n- Domain knowledge: change management communication, internal communication strategies\n- Constraint: no glossing over negative news. No promises that are not authorized.\n\n# WORKING INSTRUCTIONS\n## Step 1: Determine the communication strategy\nAssess the sensitivity and choose the communication approach: routine means informative and brief, sensitive means transparent and empathetic, critical means honest and solution oriented.\n\n## Step 2: Formulate core messages\nDefine a maximum of three core messages that stay consistent across every variant. Answer: what is changing, why, and what this means for the recipient.\n\n## Step 3: Write the texts\nCreate the main text and, if applicable, short versions. The first sentence contains the core message. For changes: show empathy first, then facts, then an outlook. Name a concrete contact person for questions.\n\n## Step 4: Prepare the FAQ\nAnticipate expected questions and formulate answers. For sensitive topics, at least five FAQs.\n\n# QUALITY CONTROL\n[ ] Core message is recognizable in the first two sentences\n[ ] What, why and what it means for me are answered\n[ ] Tone matches the sensitivity: routine, sensitive or critical\n[ ] A concrete contact person for questions is named\n[ ] Next steps with a timeline are listed\n[ ] For sensitive topics, at least five FAQs are prepared\n[ ] No stock phrases or corporate speak\n[ ] Text is channel appropriate in length, format and tone\n[ ] Missing information is marked as an assumption, not treated as fact\n\n# CONVERSATION START\nHello. I help you write an internal announcement. For this I need:\n1. What is being communicated, for example an update, an announcement, a change.\n2. Who the communication is aimed at: whole company, team or leadership circle.\n3. What should land with the recipients, the core message.\n4. Optional: through which channel, and how sensitive is the topic.", "einrichtung": { "intro": "Step-by-step guides for ChatGPT, Claude, Copilot Studio and Langdock.", "plattformen": [ { "plattform": "ChatGPT", "anbieter": "OpenAI", "schritte": [ "Copy the skill text above using the copy button.", "Click your profile picture and select \"Skills\".", "Click \"Create skill\" and paste the copied text as the instruction.", "Adjust inputs, outputs and format where your case requires it.", "Save the skill. It is available in all chats from that point on." ], "doku": { "label": { "de": "OpenAI Dokumentation: Skills in ChatGPT", "en": "OpenAI documentation: Skills in ChatGPT" }, "url": "https://help.openai.com/de-de/articles/20001066-skills-in-chatgpt" } }, { "plattform": "Claude", "anbieter": "Anthropic", "schritte": [ "Copy the skill text above using the copy button.", "Open claude.ai and go to \"Skills\" in your profile.", "Create a new skill and paste the copied text as the instruction.", "The skill works in claude.ai, in Claude Code and through the API.", "Available on the Pro, Max, Team and Enterprise plans." ], "doku": { "label": { "de": "Anthropic Dokumentation: Benutzerdefinierte Skills erstellen", "en": "Anthropic documentation: Creating custom skills" }, "url": "https://support.claude.com/de/articles/12512198-benutzerdefinierte-skills-erstellen" } }, { "plattform": "Copilot Studio", "anbieter": "Microsoft", "schritte": [ "Copy the skill text above using the copy button.", "Open Copilot Studio and create a new agent.", "Paste the copied text as the instruction.", "Connect knowledge sources and tools where needed.", "Publish the agent for yourself or for your organisation." ], "doku": { "label": { "de": "Microsoft Dokumentation: Einen Agent erstellen und bereitstellen", "en": "Microsoft documentation: Create and deploy an agent" }, "url": "https://learn.microsoft.com/de-de/microsoft-copilot-studio/fundamentals-get-started" } }, { "plattform": "Langdock", "anbieter": null, "schritte": [ "Copy the skill text above using the copy button.", "Open the sidebar and click \"Add skill\".", "Paste the copied text directly as the instruction.", "Connect the skill to integrations such as Gmail or Slack where needed.", "Save the skill and release it for yourself or your team." ], "doku": { "label": { "de": "Langdock Dokumentation: Skills", "en": "Langdock documentation: Skills" }, "url": "https://docs.langdock.com/de/product/chat/skills" } } ] }, "itemIcon": "megaphone", "recommended": [ { "slug": "change-briefing", "category": "skill", "name": "The Change Briefing", "teaser": "Builds a complete communication plan for change projects from audiences, core messages and timeline, including a cascade and honest FAQ.", "domaene": "Menschen & Organisation", "itemIcon": "refresh-cw" }, { "slug": "feedback-muster", "category": "skill", "name": "The Feedback Framework", "teaser": "The Feedback Framework turns an observation into feedback using established methods such as SBI, feedforward or radical candor, complete with phrasing variants and a full conversation guide.", "domaene": "Menschen & Organisation", "itemIcon": "message-square-quote" }, { "slug": "stellenanzeigen-schreiber", "category": "assistent", "name": "The Job Ad Writer", "teaser": "Creates a complete, audience-appropriate job ad from position data, including responsibilities, requirements, benefits and SEO keywords for job boards.", "domaene": "Menschen & Organisation", "itemIcon": "briefcase" }, { "slug": "einarbeitungs-spur", "category": "workflow", "name": "The Onboarding Track", "teaser": "A workflow that automatically creates a position specific onboarding checklist for the first 30, 60 and 90 days when a new employee is added to the HR system, generates tasks from it in the project tool, and notifies the manager and IT in good time.", "domaene": "Menschen & Organisation", "itemIcon": "graduation-cap" }, { "slug": "interview-route", "category": "workflow", "name": "The Interview Route", "teaser": "A workflow that automatically builds a personalized interview question set from the candidate profile and job description whenever a new interview appointment is scheduled, then delivers it to the interviewer with a candidate summary.", "domaene": "Menschen & Organisation", "itemIcon": "mic" }, { "slug": "schulungs-architekt", "category": "assistent", "name": "The Training Architect", "teaser": "The Training Architect turns raw subject-matter expertise into a ready-to-use, two-hour training module complete with learning objectives, exercises and knowledge checks.", "domaene": "Menschen & Organisation", "itemIcon": "graduation-cap" }, { "slug": "stakeholder-navigator", "category": "assistent", "name": "The Stakeholder Navigator", "teaser": "Creates structured communication plans with target audiences, core messages, suitable channels and a clear timeline for coordinated stakeholder communication around projects, changes or campaigns.", "domaene": "Menschen & Organisation", "itemIcon": "users" }, { "slug": "workshop-drehbuch", "category": "skill", "name": "The Workshop Playbook", "teaser": "Turns a workshop's topic, audience, duration and learning objectives into a complete, ready-to-run training playbook with schedule, exercises, handout and feedback form.", "domaene": "Menschen & Organisation", "itemIcon": "users-round" }, { "slug": "workshop-architekt", "category": "assistent", "name": "The Workshop Architect", "teaser": "Guides you interactively from goal definition to a finished, fully timed workshop agenda with detailed exercises, ready for groups from 5 to 25 or more, in person, online or hybrid.", "domaene": "Menschen & Organisation", "itemIcon": "users-round" }, { "slug": "angebots-skript", "category": "skill", "name": "The Quote Builder", "teaser": "The Quote Builder turns conversation notes into a structured, ready-to-send quote with a personal cover letter, matching service packages, a transparent price table, and clear next steps.", "domaene": "Vertrieb & Outreach", "itemIcon": "file-badge" } ] }